Top tips

Use email marketing to greater advantage

Make your email marketing work even harder for you. Here’s how:

Stay in touch.
Send customers regular newsletters. It’s also a good idea to create eye-catching emails for with seasonal promotions.

Customise welcome emails.
Customise your initial message sent to new subscribers confirming their subscription to your list. Include a special offer to thank them for joining your list.

Segment Lists.
Create as many email lists and groups as you need for different departments and clients. Segment your email campaigns based on demographic information, keywords, database fields, interest groups, time of subscription, etc.

Send out invitations.
Build excitement and attendance for your next event, fundraiser or webinar. You can see who opened your emails, and how many times. You can then send follow-ups to those who didn't open. Use our list segmentation and targeting tools to send future invitations only to recipients who have opened or clicked similar campaigns previously.

Send E-coupons.
These are an excellent way to reward loyal customers or establish new relationships. Include a discount coupon with your next email campaign and watch those click thrus soar.

Inform customers about new products and services.
Email is a great way to communicate features and benefits of a new service or product.

Send regular emails to staff and partners.
Keep them informed of company news, policy changes, sales targets and achievements. Track how they respond.

Integrate with your shopping cart
We can arrange a seamless integration of your eCommerce shopping basket and email subscription. Just add in an email opt-in box on your site. Whenever someone makes a purchase, we’ll automatically add them to your list.

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