WE ARE NOW TAKING BOOKINGS FOR OUR POPULAR 1/2 DAY WORKSHOP
Overview
This is an excellent hands on event which will remove the mystery surrounding online marketing and explain where your current online strategy can be improved to drive greater results.
This 1/2-day workshop is a popular introduction to the world of online marketing, online pr , link building, and social media marketing.
The Workshop will include
- Tips on how to get the best out of your web agency/in house team
- We will review what traditional search engine optimisation is and trace its development into social networking and online PR taking in the twitter effect along the way.
- Exclusive insights into SEO (including social media) and how to use it as an effective part of your online PR campaign
- How to make your site more search engine friendly and therefore more attractive to Google
- Show case studies illustrating the difference effective SEO can make in your business sector
- Constructive review of your company’s website
- How to use tools such as reputation management monitoring to track what your current SEO agency is providing for you and how effective this is.
- Top tips to help you to improve the optimisation of your company’s website
- Advice on how to increase conversions on your website once the traffic volume starts to grow.
- Agony Aunt Q&A session
Who should attend?
Public Relations professionals
Communications professionals
Marketing professionals
Digital marketing professionals
E-commerce professionals
SEO professionals
Course is suitable for manager and executive level
How will you benefit?
After attending this course, you will be able to:
- Understand the difference between search engine optimisation, Online PR, social media marketing, reputation monitoring and management -
- Understand the importance of pre-build planning with regards search engine requirements when redesigning your new website - saving expensive retrospective corrections
- Know how to develop an online marketing campaign and stay on top of your SEO agency
- See how what you do and say online and can have massive impact on your site's performance
What will I learn?
- How to think up and develop viral link bait and feed this to the on line blogosphere
- How to build your brand online
- How to build sales and enquiries on your website
- How to proactively engage with the blogosphere and enhance your brand reputation online
- How to audit and monitor the online environment - track what is being said about your brand/ organisation/industry. Identifying ‘traditional’ media targets and other influencers and their networks
- How to appreciate the risks and opportunities of social media engagement and develop strong strategies for reducing the risk of negative brand perception.
KEY LEARNING OUTCOMES
- How to get quality traffic to your website
- How to increase SE rankings
- How to convert traffic into sales and or enquiries
WHO WILL BE LEADING THE WORKSHOP
Matthew Sawyer is a leading proponent of online marketing. He has managed to transform the sucess of his clients' businesses though ethical, organised and regular online marketing campaigns. Matthew is a respected member of the online marketing community he is a regular commentator on SEOmoz and is the 17th most followed member of Twitter in London.
COSTS
The cost to attend the hands on workshop is £350.00 + VAT. Each workshop is limited to 5 companies in order to maximise the usefulness and time that we can spend with you individually.
TIMES
The workshop will start at 10.00 and continue to 14.30 with a working lunch
ENQUIRIES
belles@datadial.net 0208 6000 500