The Client – Baltic Travel Company

The Service –
Web design including a bespoke content management system
Ongoing SEO

The Brief – To create a user-friendly site which could cope with the growing demands of the business and which the client could easily manage in-house.

The Method –
Designed a new website based on client’s requirements including tidying up the information flow, the user interface and the structure of the holiday display architecture
New website was designed to maximise SEO
Created bespoke content management system
Incorporated marketing tools such as ‘call to action’ buttons to increase and track conversion rates

Key achievements –
Clear navigation on the site with a clear fresh design
Conversion rates increased from 1.5% to 2.5% - an overall 66% increase in business conversion – in the first month alone (and before the search promotion work had taken hold)
Due to the increase in natural SEO, the client has been able to reduce investment in Google Adwords
The site is now consistently top ten ranking for all it’s main key phrases in Google

And why Datadial?
Rob, MD, says “Due to over 10 year’s experience in online marketing, Datadial was able to design a site which maximised its attractiveness to search engines. This design combined with our online marketing expertise has enabled the client to reduce their investment in Adwords whilst increasing the quality of the leads generated by natural search. We’re thrilled to play a part in the growth of the Baltic Travel Company.”