Challenge

Higgidy are a pie company and they are big on brand and their website needed to reflect this.

Armed with just some artwork for their packaging, Datadial went about creating the online presence for Higgidy.

The result is a fun site that reflects the homemade aspect of Higgidy's products.

Higgidy now sell in over 400 branches of Sainsbury the "Where can i buy" section probably needs to be reviewed to accommodate for this surge in popularity.

The clever bit (for techies)

This site uses wrap around text. Wrap around text has hitherto been the preserve of offline publications and quark xpress users. Unless you opt to upload a huge graphic which is non search engine friendly websites are generally restricted to blocks of text and hence their often rigid looking designs.

The techniques used on this site are rarely, if ever, seen on the web. See http://www.higgidy.co.uk/pages/philosophy.aspx for an example.