The Client - Taylor Herring PR

The Service - SEO / Social Media

The Brief - to improve website search engine ranking and to raise online profile through social networking

The Method -
Traditional SEO
Blogging
Submission of relevant stories to appropriate social media sites
Ongoing link building campaign

Datadial has been working with Social Media sites for over five years and has therefore built up a strong understanding of the medium, being highly regarded on many social sites for sharing interesting news. [One of our SEO consultants Matt Sawyer, is the 17th most followed Twitterer in London with over 17,500 followers (correct at April 2009 - currently growing at 500 per week) all of whom are eager to hear what he has to say.]

By identifying a news story of international interest, in this case '50 Greatest Publicity Stunts', it was added to Taylor Herring's blog and then submitted to all of the relevant social sites. As people read the story they are compelled to share it through blogging, email or social media sites.  This gathers momentum as it then propagates across many related news and industry sites.

Key achievements -
The initial story featured prominently on social networking sites, including Twitter, and international news websites - this resulted in more than 12,000 visits to the site in the first weekend as well as acquiring more than 100 good quality incoming links. The website is now ranking in the top 10 results for many generic and industry specific phrases.

And why Datadial?
Matt, SEO professional (with over 17,500 followers - did we already mention that??),says "Due to our 11 year's experience of mastering the search engines, we know exactly what they're looking for and when. This equips us to maximise return on our submissions and therefore deliver a service with measurable results. Social Media plays a very important role in SEO."

Rob, MD, says "We are able to anticipate trends in the often complex world of multimedia and, as such, have been working with social networking sites for several years. Due to this relationship, Datadial is instantly recognised and highly regarded by sites such as Twitter, DIY, Stumble, etc and therefore generates more noise. Social media sites are very powerful marketing tools which are not to be underestimated."

But don't just take our word for it, James Herring, MD Taylor Herring PR, says "Datadial did an exceptional job for us.  It was smart, creative and delivered significant improvements to our internet search rankings in a relatively short period of time."