Written by Matt

October 26, 2016

On October 31st, 2014 wrote on the subject of SEO.

Google, Penguins, and Unintended Consequences »

Changes to the status quo will often have unexpected and far-reaching results; so said Robert K Merton in his Law of Unintended Consequences back in 1936. Changes that are made by governing bodies and organisers to complex structures are almost unavoidably likely to have an impact on uninvolved bystanders; such is the nature of any […]

On October 24th, 2014 wrote on the subject of Reputation Management,SEO.

All You Need to Know About Google Sitelinks and Mini Sitelinks »

For some time Google has shown a number of sitelinks under some of its search results. In 2009 they expanded on this system and introduced mini sitelinks, also known as one line sitelinks. So what are sitelinks? And what is the difference between normal sitelinks and mini sitelinks? Sitelinks The older form of sitelink appears […]

On October 22nd, 2014 wrote on the subject of Social Media.

How should your company use Twitter? »

Twitter can seem like an alien world to people who have never used it; 140 characters of plain text per tweet, so how can you get anything out of it that’s actually useful? Well of course, it’s more than just plain text, with hashtags, hyperlinks, and an increasing choice of multimedia formats. Embedded images were […]

On October 17th, 2014 wrote on the subject of E-commerce,Technology,Web Technology.

The Growth of Mobile eCommerce Payments »

From cash to credit cards, the way consumers pay for their purchases has significantly evolved over the past few decades. Now, however, the evolution of payment methods is accelerating, thanks mostly to the prevalence of technology in society. According to statistics, there are currently six billion mobile phones in use throughout the world, and 88% […]

On October 10th, 2014 wrote on the subject of Social Media.

How to Target Your Competitors Facebook Fans »

You’ve heard that having a Facebook page is all the rage for business nowadays. You think that you should be part of the Facebook trend. You possibly use Facebook personally and see that it could help you gain new customers and communicate with existing ones. You even wonder whether you can use it to promote yourself […]

On October 8th, 2014 wrote on the subject of Design Ideas.

Great Content Used on eCommerce Product Pages »

Creating a high quality product page requires a combination of many different elements. From the content to the layout, a good product page must combine functionality, optimisation and high quality copy. Presenting your product pages in a way that is useful for both search engines and customers is incredibly important. Many different elements are involved […]

On October 3rd, 2014 wrote on the subject of Hardware,Software.

A Guide To Improving Your Page Load Speeds »

Many businesses may think that page load speeds are not very important, and why would they? Most of us these days have super fast broadband Internet, fibre optic is being rolled out and 4G provides users with speedy mobile Internet. So what does it matter if a webpage takes 0.5 milliseconds longer to load than […]

On October 1st, 2014 wrote on the subject of E-commerce,Reputation Management.

Google Trusted Stores Now Open In The UK »

In 2012, Google launched its Trusted Stores program in the USA. Now, the search engine has opened the program to UK retailers, aimed at creating a better shopping experience for both consumers and eCommerce websites. What is Google Trusted Stores? Google Trusted Stores is a program that is beneficial to both consumers and eCommerce sites. […]