Category A/B Testing

February 9, 2016

On May 21st, 2015 wrote on the subject of A/B Testing,Conversion Rate Optimisation.

Formulating the Value Proposition so that People Convert Right on the Homepage »

* There is a lot of advice on how to reduce bounce rates, optimize landing pages and create calls to action. Yet the most important aspect of converting websites, the value proposition gets seldom mentioned. Ideally already your slogan contains it and your potential users are not forced to watch a long video or read […]

On August 23rd, 2013 wrote on the subject of A/B Testing,Datadial,Email marketing,Usability.

Putting an end to creepy emails! »

Spend enough time wading through spam emails and you’ll be amazed at what you find. From dodgy salutations to cringe-worthy formatting, on a very slow day this makes for a good few minutes of entertainment. Here are some of the most ‘creepy’ elements of bad email-ship: Over personalisation Why it’s done & why it sucks: […]

On August 26th, 2011 wrote on the subject of A/B Testing.

How a losing variation produced 95.45% increase in conversion rate »

A/B testing can lead to impressive gains and surprising results. In this post I would like to talk about our recent home page A/B test on an ecommerce store, when our treatment page decreased the goal we were measuring in Google Website Optimizer (GWO) by -11.2%, but still we declared the page a winner. And […]

On May 3rd, 2011 wrote on the subject of A/B Testing,Company News.

Home page A/B Test – conversion rate increased by 24.8% »

Goal of the test – increase number of downloads Technology used – Google Website Optimizer Test duration – 5 weeks Confidence level achieved – 98.6% We conducted an A/B test on Dowce.com website to find out which version would increase number of downloads. Both versions were similar, but in the version B (treatment) we improved […]

On April 19th, 2011 wrote on the subject of A/B Testing.

Quick test idea to improve your conversion rate – site search result page test. Part 2 »

In the site search box test part 1, we discovered by analysing web analytics data that visitors using site search are 2-3 times more valuable than those that don’t use site search. Conversion rate difference was also by 168% higher when site search was used. Also, per visit value was 132% greater when site search […]

On April 18th, 2011 wrote on the subject of A/B Testing.

Quick test idea to improve your conversion rate – site search box test. Part 1 »

Even with all the buzz about conversion rate optimisation, there are still businesses which haven’t tried it yet. To get you started, I came up with a very simple and inexpensive idea every ecommerce store should test. Your site search box position & size test. OK, so what’s so special about the site search and […]