You tell me!
Before you can make decisions such as keyword targeting and page optimisation, it is first important to understand the search buying cycle and how this can impact on your keyword queries and landing pages. Going back to my days in offline marketing, the sales and marketing funnel looks rather like the image on the left. […]
Please excuse the following rant but I’m increasingly frustrated, bored, let down, despairing, incredulous that there are still “graphic designers” out there who have no concept of how to design for the web, but who insist on designing websites for their clients It’s fine if they stick to Quark and what they are good at, […]
Spending time looking critically at websites day in and day out, you begin to notice common themes emerging in terms of the mistakes that are made by site owners and we developers. Here are a few of the most common, and what you can do to avoid them. Geolocation errors Many people don’t realise that […]