Category Email marketing

September 28, 2016

On December 22nd, 2014 wrote on the subject of Email marketing.

10 Email Marketing Fails That You Should Avoid »

Email marketing is still incredibly important for businesses. According to statistics, 95% of online consumers have an email address. This means that email marketing can be a cheap and effective effective method for reaching a large percentage of our consumers. It’s not just the wide reach of email marketing that makes it a worthwhile marketing method, […]

On August 23rd, 2013 wrote on the subject of A/B Testing,Datadial,Email marketing,Usability.

Putting an end to creepy emails! »

Spend enough time wading through spam emails and you’ll be amazed at what you find. From dodgy salutations to cringe-worthy formatting, on a very slow day this makes for a good few minutes of entertainment. Here are some of the most ‘creepy’ elements of bad email-ship: Over personalisation Why it’s done & why it sucks: […]

Content Marketing Advice for Buckingham Palace that You Can Use Too! »

Aside from staggering wealth and undeserved attention, one of the things that I’ve always associated with The Royal Family is their strategic but reserved PR coverage. I remember when the Queen Mother passed on. The news was broken by a headed-letter placed at the gates of the palace. 10-Years-On, the world has changed. In the age of […]

How to create the perfect return-customer! »

If you take a look at what you eat, where you shop or even what you wear, you’ll discover that the most effective brands and businesses in your life are successful because of their ability to keep you trapped in their rotating doors. You’ll buy that same beverage maybe twice a week, and go to […]

On June 21st, 2011 wrote on the subject of Email marketing.

New email marketing features release notes »

At the beginning of the June, our email marketing platform went through some enhancements in features and functionality, including mobile/SMS features (available July, 2011), Facebook and Twitter integrations, and the new workflow automation canvas. What’s new: Send Time Optimisation For each contact, send time optimisation automatically schedules email messages to send at the time of […]

Why it is now impossible to rank as #1 in search engines… »

The evolution of the Internet shows the constant change in the way search engines fetch you the information you want when you put in a query. Gone are the days, when a uniform set of results would pop up irrespective of who you are, where, when and how you searched a particular term. One such […]

On December 16th, 2010 wrote on the subject of Email marketing.

On December 2nd, 2010 wrote on the subject of Blogging,Email marketing,Internet Marketing,Online Marketing,SEO,Social Media.

The nature of the ‘NoFollow’ tag… and some reasons you should avoid it. »

Blog spamming is inevitable. It occurs when people post numerous links within comments sections in a blog article with the intention of readers of that article scrolling down to the comments bit to add their two pennies worth, seeing these links posted by other “readers” of that article and clicking on those links. Whilst this […]