Category Online Marketing

August 27, 2016

On February 10th, 2014 wrote on the subject of Internet Marketing,Online Marketing,Online PR,Reputation Management,SEO.

Make Your 2014 SEO strategy SMARTER »

  Are you still waiting to implement a winning strategy in 2014? Is the doom and gloom hokum surrounding Google updates preventing you from making the right decisions? Let me take you back to the past and into the shoes of a university student who chose to follow the straight arrow path of Marketing.   […]

On February 6th, 2014 wrote on the subject of Datadial,Internet Marketing,Online Marketing,Online PR,SEO.

Our Infographic was featured in The Times »

We’ve been making infographics as a linkbuilding method for our clients. If you don’t know why, see here. Last week we launched a new piece for our friends at Love Reading. We’d researched the crimes committed by the most popular children’s book villains and worked out the sentences they would have received in a European […]

On January 29th, 2014 wrote on the subject of Online Marketing,Reputation Management.

How Online Reviews Can Make or Break Your Business »

Your customer is staring at the screen, hovering over your buy button, and they can’t shake the feeling that they might be about to waste their money. Finally, their cursor slips back to Google, where they throw “…reviews” at the end of the search query. They don’t come across anyone talking about your product, but […]

On January 23rd, 2014 wrote on the subject of Blogging,Internet Marketing,Online Marketing,SEO.

Reducing Your Content Marketing to 1 Hour a Week »

I ran an experiment last year. I had a website with no blog. It had lots of pages on a niche topic, but very few readers. I installed a blog and began posting once per month. In a year, the traffic doubled – (I’ll admit it increased from ‘barely perceptible’ to ‘quite unremarkable’, but you […]

On January 16th, 2014 wrote on the subject of Online Marketing,Reputation Management,SEO.

Link Reclamation – 7 Basic Wins »

  What is link reclamation? Link reclamation is where you’re looking to re-establish links or mentions that were directed towards your site in the past. There are many reasons why previous links may have disappeared but usually it comes down to technical reasons, such as updated pages or a wrong redirect put in place. You […]

On January 6th, 2014 wrote on the subject of Internet Marketing,Online Marketing,SEO,Social Media.

The Daily Mail Thinks You’re a Dribbling Simpleton »

  The Daily Mail Thinks You’re a Dribbling Simpleton “The Daily Mail is a worm-ridden sack of pus, sucking the life out of everything that’s beautiful about our world” – reportedly the opening lines of The Dead Sea Scrolls. That said, they run one of the most successful websites on the internet. Now I’m going […]

On November 25th, 2013 wrote on the subject of Internet Marketing,Online Marketing,SEO.

Nobody Cares About Your Brand »

One of the biggest problems facing Content Marketers is how best to represent ‘The Brand’ when developing engaging content. I’ve got a newsflash for you: YOU DON’T HAVE TO!!!! In fact, I’d go even further and say you should always try to move away from your brand when building content. The less ‘advertorial’ the content […]

On September 12th, 2013 wrote on the subject of Industry News,Inspiration,Online Marketing.

Things I learned at ad:tech London… »

Today is the day that ad:tech came to town! Behind the glass doors at National Hall, Olympia lay a  smorgasbord of digital know-how; from online marketing guru’s to customer relationship management specialists and experts on mobile marketing. With seminars to the left, conferences above and pop-up stands everywhere else, people from far & wide scattered […]