Category Online Marketing

October 1, 2016

On October 20th, 2011 wrote on the subject of E-commerce,Online Marketing,SEO.

Google Trusted Stores »

Trusted Stores is an ecommerce certification program that Google launched early in October. The idea behind the program is that it will give people more assurance in buying from online retailers. At the moment the program is still in beta those ecommerce stores that attain Google qualification will be able to add a badge to […]

On October 20th, 2011 wrote on the subject of Online Marketing,Online PR,Reputation Management.

Review Sites- How to Deal with Negative Comments »

When it comes to setting up and establishing a local business, there are a number of milestones. Getting your business letterhead, a merchant bank account and customers who aren’t family members, are just some of the hurdles that spring to mind. As soon as your business has grown sufficiently to warrant a mention on Google […]

How to create the perfect return-customer! »

If you take a look at what you eat, where you shop or even what you wear, you’ll discover that the most effective brands and businesses in your life are successful because of their ability to keep you trapped in their rotating doors. You’ll buy that same beverage maybe twice a week, and go to […]

On July 8th, 2011 wrote on the subject of Datadial,Inspiration,Off Topic,Online Marketing,Reputation Management,SEO.

5 reasons to blame yourself for a bad SEO experience… »

1. You didn’t explain exactly what it was that you wanted… Did the SEO agency you chose actually understand what it is you do? Did you assume they would? I bet you did! Well that was a rookie error – just because they know SEO, it doesn’t mean that automatically they’ll know all of your […]

On March 11th, 2011 wrote on the subject of Industry News,Online Marketing,Online PR,SEO.

Is this the future of linkbait? »

I’ve just come across The Print Effect by Cartridge Save. If you haven’t already seen it go take a look (then come right back… I’ll wait). What is it? It’s a Twitter app that creates an infographic-like page for each Twitter user you enter. There have been similar things in the past, and this particular […]

On March 10th, 2011 wrote on the subject of Datadial,Design,Online Marketing,Pay Per Click,SEO,Social Media,Usability.

A few things companies should know about their website… ‘meta-speak’ »

The Meta Description Tag The Meta-description tag is a excerpt of HTML code that belongs inside the ‘ <meta name=”Description” content=” description goes here />‘ section of a web page. This tag can definitely come in handy in your overall SEO campaign but the keywords and phrases you use in your Meta description tag actually […]

On February 24th, 2011 wrote on the subject of Online Marketing,SEO,Web Technology.

How does a paywall change your link acquisition rate? »

The current trend of Newspaper sites to publish their content behind paywalls seems to be gathering speed. The recent Google announcement of its OnePass payment system can only increase the process by making payment technology available to a wider audience. I thought it would be interesting to look to see how the move to paywalls […]

Why it is now impossible to rank as #1 in search engines… »

The evolution of the Internet shows the constant change in the way search engines fetch you the information you want when you put in a query. Gone are the days, when a uniform set of results would pop up irrespective of who you are, where, when and how you searched a particular term. One such […]