Category Online PR

September 29, 2016

Fawlty Towers and Trolls SEO strategy – have you got the balls? »

  We all know that if a customer is unhappy that they are 10 times more likely to complain than if they are happy. Well poor service could be a fantastic opportunity to improve your SEO. Let’s say you run a restaurant.  Consider a situation where for a day you deliberately gave all your clients […]

On October 20th, 2011 wrote on the subject of Online Marketing,Online PR,Reputation Management.

Review Sites- How to Deal with Negative Comments »

When it comes to setting up and establishing a local business, there are a number of milestones. Getting your business letterhead, a merchant bank account and customers who aren’t family members, are just some of the hurdles that spring to mind. As soon as your business has grown sufficiently to warrant a mention on Google […]

On September 6th, 2011 wrote on the subject of Online PR,Social Media.

10 Of The Biggest Social Media PR Disasters »

This is not a top ten list. This is not a countdown. You can’t really try to rate something as detrimental as a social media PR nightmare, because each disaster is just as much of a mess as the next and either way the damage is done until management comes up with a campaign to […]

How to create the perfect return-customer! »

If you take a look at what you eat, where you shop or even what you wear, you’ll discover that the most effective brands and businesses in your life are successful because of their ability to keep you trapped in their rotating doors. You’ll buy that same beverage maybe twice a week, and go to […]

On March 11th, 2011 wrote on the subject of Industry News,Online Marketing,Online PR,SEO.

Is this the future of linkbait? »

I’ve just come across The Print Effect by Cartridge Save. If you haven’t already seen it go take a look (then come right back… I’ll wait). What is it? It’s a Twitter app that creates an infographic-like page for each Twitter user you enter. There have been similar things in the past, and this particular […]

Slightly immoral and unethical ways companies might use Google Adwords to generate business… »

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration. It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto […]

The importance of blogging regularly. »

Blogging regularly is important for many reasons. The most obvious being that if your want to retain a degree of professionalism (assuming your blog is not a personal one) then it looks better if you are continuously finding new and interesting things for your audience to read. Honestly, how eager are you to get involved […]

On July 13th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Online PR,SEO.

Maximising offline activity to get the most out of your SEO campaign »

It often seems to be normal practice to treat SEO campaigns as a stand-alone form of marketing.  Groups of shadowy geeks perform magic in the room at the end of the corridor, with sales and marketing teams avoiding them as much as possible at the water cooler. However, it’s important to remember that SEO is […]