Category Internet Marketing

July 24, 2016

Why it is now impossible to rank as #1 in search engines… »

The evolution of the Internet shows the constant change in the way search engines fetch you the information you want when you put in a query. Gone are the days, when a uniform set of results would pop up irrespective of who you are, where, when and how you searched a particular term. One such […]

On December 15th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Pay Per Click,SEO,Social Media.

An introduction to pay-per-click (PPC) »

There are tales of retired businesspeople or sometimes new parents who leave jobs to raise families, who then get bored of monotony and decide to try and use the internet to cure their boredom. Perhaps this idea was launched after they stumbled across Google AdWords and PPC, both helpful tools in allowing companies to bid […]

On December 2nd, 2010 wrote on the subject of Blogging,Email marketing,Internet Marketing,Online Marketing,SEO,Social Media.

The nature of the ‘NoFollow’ tag… and some reasons you should avoid it. »

Blog spamming is inevitable. It occurs when people post numerous links within comments sections in a blog article with the intention of readers of that article scrolling down to the comments bit to add their two pennies worth, seeing these links posted by other “readers” of that article and clicking on those links. Whilst this […]

The importance of blogging regularly. »

Blogging regularly is important for many reasons. The most obvious being that if your want to retain a degree of professionalism (assuming your blog is not a personal one) then it looks better if you are continuously finding new and interesting things for your audience to read. Honestly, how eager are you to get involved […]

On September 9th, 2010 wrote on the subject of Development,E-commerce,Internet Marketing,Online Marketing,SEO.

Essential viewing for tips on keeping product pages fresh »

Following Caffeine and Mayday updates to Google’s algorithm it is more essential than ever that internal pages on websites are kept as fresh as possible with new content.  It is no longer enough just to have an exciting homepage with frequently refreshed content: this now needs to be replicated throughout your site. Google will reward […]

On July 13th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Online PR,SEO.

Maximising offline activity to get the most out of your SEO campaign »

It often seems to be normal practice to treat SEO campaigns as a stand-alone form of marketing.  Groups of shadowy geeks perform magic in the room at the end of the corridor, with sales and marketing teams avoiding them as much as possible at the water cooler. However, it’s important to remember that SEO is […]

On June 14th, 2010 wrote on the subject of Blogging,Datadial,Internet Marketing,Online Marketing,SEO,Social Media.

Presentation on building a successful search engine friendly website »

Many thanks to the Biblical Suppliers Association for listening to my talk on: How to build a Successful Search Engine Friendly Website. You can download the presentation here. Seminar-powerpoint – 20 minute version -Biblical I have also added some extra slides on attitudes to Social Media at boardroom level. Also there is a slide of […]

On April 14th, 2010 wrote on the subject of Internet Marketing,Social Media.

Facebook PPC vs Google PPC »

Many of us have the question in our minds trying to figure out whether they should use facebook ppc or Google ppc, but realistically the only way one can resolve this dilema is to try them both and measure the results over a period of time. Facebook Ads: Facebook ads are rapidly gaining in popularity […]