Category Pay Per Click

September 29, 2016

On September 21st, 2015 wrote on the subject of Datadial,Internet Marketing,Pay Per Click.

53 Steps to Ultimate PPC Success for Small Business »

53 Steps to Ultimate PPC Success for Small Business Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic (from us to you, with love) breaks down 53 considerations for Pay-Per-Click success. If you want to share this infographic around with anyone who can […]

On September 16th, 2014 wrote on the subject of Pay Per Click.

Starting up a PPC campaign: Keywords & Text Ads (The old ball and chain) »

  The reason behind writing this post is simple. Although AdWords is a very performant and user friendly platform a new user might get caught in a web of settings and technical procedures – the post you are about to read intends to make things easier to understand. Keywords & Text Ads  No matter how […]

On March 20th, 2014 wrote on the subject of Internet Marketing,Legal and Financial,Pay Per Click,Reputation Management,SEO.

Google Goes After Brand Names With Its Comparison Engine. »

  Again, Google gets the backs up of companies investing heavily in its services, though this time it’s not through an algorithm update or a change in the webmaster guidelines. Rather, it’s their comparison feature that has sandbagged the major comparison shopping firms. If you’re involved in Travel, Finance or Insurance, you need to be […]

On October 17th, 2012 wrote on the subject of Datadial,Internet,Internet Marketing,Online Marketing,Pay Per Click.

Google adwords: Image search ads »

Topic in question: Google Adwords’ image search ads Are these new? Well yes and no. No technically, since they were originally launched at a Google Search event back in 2010, but to you – yes if you have never used them before, obviously. What are they? In short, they are ads that include images similar […]

On February 15th, 2012 wrote on the subject of Pay Per Click.

PPC And Seller Extensions Cannibalising Your Brand Traffic »

The star ratings that you often see in Google ads are known as seller extensions. These are now likely to appear in the paid, organic and shopping results.  These ratings are generated when product reviews are submitted either on 3rd party sites such as ReeVoo or TrustPilot, or when Schema.org mark-up is used to tag […]

On October 27th, 2011 wrote on the subject of Industry News,Online Marketing,Pay Per Click.

Google AdWords: Updated Focus on Quality Score »

Earlier this month Google announced changes to the importance Google AdWords places on Quality Score, which is likely to affect a number of advertisers. Based on tests carried out in Brazil, Spanish-speaking Latin America, Spain and Portugal, Google’s Adam Juda announced that the update will be rolled out globally over the coming weeks. The update […]

On October 17th, 2011 wrote on the subject of Industry News,Pay Per Click.

Paid Ads Get 37% Improved CTR on Tablet vs. PC »

Findings from Marin Software’s Paid Search Quarterly Benchmarking Report, suggest that if you use one of the new tablets, as opposed to a PC, it’s possible to increase the click through rate on paid ads by more than a third. The research was based on a mapping of how much was spent on paid search […]

On August 22nd, 2011 wrote on the subject of Internet Marketing,Pay Per Click.

Visualizing your busiest PPC time periods using pivot tables & Excel »

Ad scheduling can be a particularly useful tool to use within Google AdWords if you’re running a campaign on a tight budget. For anyone who hasn’t used Ad Scheduling before, it allows you to set time periods in which your AdWords ads within the selected campaign are allowed to show. This is useful because with […]