Category Pay Per Click

August 28, 2016

[Infographic] – Which search engine holds the most weight? »

Google, Google, Google…it’s all we talk about, it’s (possibly) all we care about in terms of SEO ranking and PPC ads, and some might say they even live in fear of it (you know, since the big bad Panda updates). One thing we can’t argue with however, is its resourcefulness; it has “everything” one could […]

How to create the perfect return-customer! »

If you take a look at what you eat, where you shop or even what you wear, you’ll discover that the most effective brands and businesses in your life are successful because of their ability to keep you trapped in their rotating doors. You’ll buy that same beverage maybe twice a week, and go to […]

On April 15th, 2011 wrote on the subject of Datadial,Pay Per Click,SEO.

Fantastic ways to fail miserably in your Adwords PPC campaigns! »

PPC is a complex system of bidding on low cost, undiscovered but really high traffic keywords in attempt to rank as high up in Google’s SERP’s for your brand as possible. Often underestimated, users create campaigns which run okay. Maybe they break even, perhaps their site is getting more exposure and if they are lucky, […]

On March 25th, 2011 wrote on the subject of Datadial,Inspiration,Internet,Pay Per Click,SEO,Social Media.

What colour hat matches your shoes? »

Ok, this isn’t a post about fashion. If you are familiar with the various SEO techniques that exist, then you might already be familiar with the infamous ‘hats’ and what they all stand for. If you have no idea what I am talking about – you should definitely read on. White Hat SEO White hat […]

Slightly immoral and unethical ways companies might use Google Adwords to generate business… »

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration. It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto […]

On March 10th, 2011 wrote on the subject of Datadial,Design,Online Marketing,Pay Per Click,SEO,Social Media,Usability.

A few things companies should know about their website… ‘meta-speak’ »

The Meta Description Tag The Meta-description tag is a excerpt of HTML code that belongs inside the ‘ <meta name=”Description” content=” description goes here />‘ section of a web page. This tag can definitely come in handy in your overall SEO campaign but the keywords and phrases you use in your Meta description tag actually […]

Why it is now impossible to rank as #1 in search engines… »

The evolution of the Internet shows the constant change in the way search engines fetch you the information you want when you put in a query. Gone are the days, when a uniform set of results would pop up irrespective of who you are, where, when and how you searched a particular term. One such […]

On February 2nd, 2011 wrote on the subject of Datadial,Pay Per Click,SEO,Social Media.

What to do with organic search results »

Firstly, what are ‘organic’ search results? Organic search results found in search engines such as Google, Bing and Yahoo, are those that are not strictly altered by anyone and are not paid for. They are results that appear centre-left on the screen after you put in a search term. Doesn’t organic mean ‘pure’? Yes, it […]