Category Reputation Management

October 25, 2016

On July 8th, 2011 wrote on the subject of Datadial,Inspiration,Off Topic,Online Marketing,Reputation Management,SEO.

5 reasons to blame yourself for a bad SEO experience… »

1. You didn’t explain exactly what it was that you wanted… Did the SEO agency you chose actually understand what it is you do? Did you assume they would? I bet you did! Well that was a rookie error – just because they know SEO, it doesn’t mean that automatically they’ll know all of your […]

Comparative charity advertising – the new online battleground? »

I read an article on Marketing Week “Advertising industry and green charities welcome code changes“. The story reports on some changes in the codes guiding TV and radio advertising, and one significant change will be that charities will be allowed to run adverts comparing themselves against another charity. The new advertising code takes effect from September […]

On April 8th, 2010 wrote on the subject of Online PR,Reputation Management,Social Media.

Social Media Principles from Coca Cola »

  This document is a great guide for anyone company setting up a Social Media policy for their company and employees. Coca-Cola’s approach is mature and shows the situation that we have arrived at: that is to say that they cannot restrain their staff from writing about their job and their company in which they […]

On March 22nd, 2010 wrote on the subject of Reputation Management,Social Media.

The Social Media Penetration Of The Major UK Political Parties [INFOGRAPHIC] »

With the UK elections fast approaching I thought it would be interesting to take a look at how well the major UK political parties were using social media to connect with voters. With Barack Obama famously using social media to court the youth vote in the US elections, social media is now a viable  platform […]

On December 2nd, 2009 wrote on the subject of Company News,Reputation Management.

Datadial Launch Their Reputation Monitoring Tool »

Datadial are pleased to announce the launch of their online reputation monitoring tool. Designed for business and agencies that wish to monitor the online profiles of their brand, products, key staff and competitors. We have designed the user interface to be as intuitive as possible, with an emphasis on speed of use and productivity, while […]

On June 26th, 2009 wrote on the subject of E-commerce,Online Marketing,Online PR,Reputation Management,SEO,Social Media.

12 things to check for your SEO Christmas checklist »

Christmas 09 is only 4 months away.  No doubt you’ll already have your products organised and maybe some ideas on offline marketing but what about online marketing. Because online marketing can take 4-6 months to “kick in” there’s no time like the present to activate your Christmas strategy.   So below are 12 timely reminders on what needs to be in place to […]

SMX London Roundup – More News, Tips, Tricks, Tools And Links »

As I mentioned yesterday, we have just returned from the  recent SMX London search marketing conference. Below is our roundup of the best hints, tips and links that we picked up over the two days. There are also some fantastic posts over at SEOptimise and Distilled that are well worth a read. The State Of […]

On February 25th, 2009 wrote on the subject of Reputation Management,Social Media.

Ryanair – Their Attitude To Online PR Part Of A Bigger Reputation Problem »

A throwaway comment on a blog by a Ryanair staff member has led to an online storm that now threatens to spill over into the national press and potentially harm the already tarnished reputation of Ryanair even further. It all started when a Dublin based web designer Jason Roe posted on his blog that he […]