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Google Checkout recently arrived in the UK. Offering free merchant transactions until 2008, after which transactions will be set at 1.5% with no restrictions on quantity. It looks like being a serious competitor to Paypal who currently dominate the payment processing market. While larger business may still want to use merchant accounts with payment processors like Protx, Google Checkout offers a low cost system that can be integrated with the client’s website quickly.
Over time it’ll be interesting to see the uptake amongst online shoppers. As Google begin to saturate the market many larger eCommerce sites may well make the switch.One advantage of Google Checkout is that your pay per click ad gets highlighted with the Check out logo which naturally draws attention to your listing.