Do you want to learn how we, generated £40,000 in links and 600,000 visits from a single campaign?
Your Privacy is protected.
Having a good ‘About Us’ page allows you to show off who you are, what you do and it allows to make people more comfortable doing a business with your company. Unfortunately, this page is being sometimes overlooked, as the perception is that it’s not that important.
However, according to a Stanford Web Credibility Research, they derived 10 guidelines/factors which effects websites credibility, 3 of them relating to your ‘about us’ page (based on a 3 year, 5500 person study):
Naturally, testing a different version of your ‘About us’ page should be on your to-do test list. Unfortunately, in most cases ‘About us’ pages get at most several hundred visitors per month, which is not enough to come with statistically valid results within your 6 weeks test period. In this case, here is the list of 3 must have things an ‘About us’ page for small and medium businesses should definitely have if you want to get more sales:
3 Must Haves
Here is the list of some ‘About us’ pages for your inspiration.
www.technologywithpassion.com (nice animation)
www.tribal.nl (nice animation)
Business (ecommerce + service + corporate) examples: