Comments on: Corporate Blogging – What’s The Point?

By: zuri

zuri — Fri, 20 Nov 2009 00:24:48 +0000

Interesting and well-written. I agree to everything that has been said here especially the tips.Blogging is one of the most effective way of communicating to our customers as well as our prospects. It gives the company information regarding certain issues raised by the customers that needs to be addressed especially those issues or questions that cant be answered by simple reading the pages of your websites.

By: Is your business taking full advantage of this powerful medium? | HelpfulAdvisor

Mon, 16 Feb 2009 15:07:32 +0000

[...] Matt, over at Digital Dial has a great article that touches on this.Â His article titled “Corporate Blogging – What’s the Point?” is a great illustration on how larger corporations are embracing blogs as a means to [...]

By: Jay

Jay — Mon, 16 Feb 2009 13:51:51 +0000

Matt,

I think it’s no accident that these corporations that have blogs are also viewed as being more open and friendly businesses offline as well as online. I’ve been evangelizing the benefits of blogging for my small business readers, and your article gives a great example that if larger companies are realizing a benefit, the smaller businesses can, too.

Thanks for confirming what I suspected all along!

By: Blog About Crafts

Blog About Crafts — Tue, 30 Sep 2008 22:25:53 +0000

Actively Reacting As A Marketing Strategy…

While many of us spend a great deal of time seeking ways to advertise our websites and businesses, how much time is spent actively reacting to what others are saying about us?

Some time ago I was subcontracted to do some marketing research for a com…

By: Matt

Matt — Sat, 20 Sep 2008 15:08:26 +0000

Thanks for the comments guys.

@Michelle – You are of course 100% correct, blogging isn’t just an introspective form of marketing, a huge proportion of it involves forming relationships with other bloggers and reacting to brand mentions and industry news away from the walled garden that is your own site. I guess it shows the power of a blog in comparison to the more traditional side of website publishing.

By: Michele

Michele — Fri, 19 Sep 2008 20:25:05 +0000

Excellent post Matt!

What I find even more interesting is how quickly the Kodak folks found this post and left a comment. They are truly embracing this concept of corporate blogging and are taking it to its logical next step – Brand Communications & Reputation Management.

Their comment and your post should serve as a reminder that corporate, as well as personal blogging alone is not the complete answer. Engaging with other bloggers will help spread your message as well as get more people familiar with both your blog and your brand.

Well done to you both – Matt and Tom. And thank you for the reminder to adjust my list of priorities with my own sites.

By: Tom

Tom — Thu, 18 Sep 2008 14:29:43 +0000

Matt,
Great post. Thanks for including Kodak in your list. You are right in your assessment – it’s about the photography for us. We are just coming off using social media to activate our Olympic efforts in Beijing. It went great. There were plenty of other sites to cover medal tallies and country standings we were happy to add our perspective to the mix. Thanks for checking out our efforts. Cheers, tom

By: The Red Rocket

The Red Rocket — Thu, 18 Sep 2008 12:40:14 +0000

Couple of good examples there I hadn’t come across before – nice one.

By: Davelaw00

Davelaw00 — Thu, 18 Sep 2008 12:06:07 +0000

Great breakdown! It's interesting to see which corporations are actually involved in blogging and the value that it is adding to them. I find the BBC Internet Blog particularly good. Also RealFresh.tv did a great rundown on which FTSE 100 companies are blogging etc.

By: Archie

Archie — Thu, 18 Sep 2008 08:03:11 +0000

well writen, informative, interesting post.