Comments on: The Search Buying Cycle http://www.datadial.net/blog/index.php/2008/10/31/the-search-buying-cycle/ Thu, 02 Feb 2012 14:52:38 +0000 hourly 1 http://wordpress.org/?v=3.3 By: The Importance Of The Long Tail – 16% Of Searches Have NEVER been Typed-In Before « Datadial Blog http://www.datadial.net/blog/index.php/2008/10/31/the-search-buying-cycle/comment-page-1/#comment-2704 The Importance Of The Long Tail – 16% Of Searches Have NEVER been Typed-In Before « Datadial Blog Mon, 24 Oct 2011 09:08:13 +0000 http://www.datadial.net/blog/?p=178#comment-2704 [...] is also worth considering the search buying cycle as this especially impacts upon [...] [...] is also worth considering the search buying cycle as this especially impacts upon [...]

]]> By: Tim http://www.datadial.net/blog/index.php/2008/10/31/the-search-buying-cycle/comment-page-1/#comment-852 Tim Tue, 25 Aug 2009 19:27:19 +0000 http://www.datadial.net/blog/?p=178#comment-852 Great article, thanks for the insight. It's clear that the traditional purchase funnel needs to evolve fast to keep up with internet technology. Some businesses have been too slow to update their behaviours and are suffering as a result. The internet will continue to challenge the marketing paradigm for years to come and eventually the industry will catch up! http://www.marketing-made-simple.com/articles/purchasing-funnel.htm Great article, thanks for the insight. It’s clear that the traditional purchase funnel needs to evolve fast to keep up with internet technology. Some businesses have been too slow to update their behaviours and are suffering as a result. The internet will continue to challenge the marketing paradigm for years to come and eventually the industry will catch up!

http://www.marketing-made-simple.com/articles/purchasing-funnel.htm

]]> By: Link Love - Wednesday 05/11/2008 http://www.datadial.net/blog/index.php/2008/10/31/the-search-buying-cycle/comment-page-1/#comment-148 Link Love - Wednesday 05/11/2008 Wed, 05 Nov 2008 00:08:28 +0000 http://www.datadial.net/blog/?p=178#comment-148 [...] The Search Buying Cycle on DataDial. Here understand the search buying cycle and how this can impact on your keyword queries and landing pages. [...] [...] The Search Buying Cycle on DataDial. Here understand the search buying cycle and how this can impact on your keyword queries and landing pages. [...]

]]> By: Xurxo Vidal http://www.datadial.net/blog/index.php/2008/10/31/the-search-buying-cycle/comment-page-1/#comment-146 Xurxo Vidal Tue, 04 Nov 2008 16:58:00 +0000 http://www.datadial.net/blog/?p=178#comment-146 Matt, Great topic and timely too: The buying cycle is especially relevant now during tougher economic times where we're already beginning to see an increasing trend in the amount of time being taken to go from the research to the buying stage in many verticals. That said, your comments about how people search and the search buying cycle is bang on! Combine this knowledge with delivering the most relevant pages to searchers and companies will be helping shorten the buying cycle that occurs on their website. Aside from making sure to target keywords that are more researched based like "product X reviews" and "product X ratings", including product reviews on product specific landing pages can also help shorten the buying cycle, by providing the information needed to make a purchase decision much more quickly. As you said, this all sounds obvious, but there still are countless online retailers and companies leaving lots of money on the table by not following these common sense strategies! Matt,

Great topic and timely too:

The buying cycle is especially relevant now during tougher economic times where we’re already beginning to see an increasing trend in the amount of time being taken to go from the research to the buying stage in many verticals.

That said, your comments about how people search and the search buying cycle is bang on! Combine this knowledge with delivering the most relevant pages to searchers and companies will be helping shorten the buying cycle that occurs on their website.

Aside from making sure to target keywords that are more researched based like “product X reviews” and “product X ratings”, including product reviews on product specific landing pages can also help shorten the buying cycle, by providing the information needed to make a purchase decision much more quickly.

As you said, this all sounds obvious, but there still are countless online retailers and companies leaving lots of money on the table by not following these common sense strategies!

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