Datadial Blog
4 new site launches demonstrate our design and programming skills »
Rob
October 7th, 2008.
Filed under Company News,Datadial Designs
We are pleased to announce the launch of 4 new sites this month. Each one demonstrates a different skillset that we can provide here at Datadial.
New – e-commerce launch: www.basicallyblack.com
One for the ladies. As usual this site is fully updateable by the client and includes stock control, dispatch notes, customer management, full reporting and is integrated with Datadial’s email marketing system. Perfect site to find that oh so hard to find little black dress. Buy now!
AJAX engineered quote generator – www.flowduplication.com
A site for generating quotes for DVD and CD duplication. The quote generator has been developed in AJAX and provides an easy to use interface for ordering CD’s and uploading artwork.What is AJAX – AJAX speeds up a website by only refreshing the part of a page that needs refreshing. Well that’s the simple explanation. The increased speed hugely improves usability and eases frustration Datadial developed the site from a logo provided and designed all artwork on the site
The client commented “my boss was grinning like a cheshire cat all afternoon when he saw the site, thanks to you and the team
Content management system www.lloydgeorge.com with Fin International
Relaunch of this Fund Management site, following a re-branding exercise by www.FinInternational.com.  The site is fully updateable by Lloyd George staff using Datadial’s content management system.
Originally designed brochure site and blog www.carnabystreetthemusical.com
You haven’t heard of it yet this will be the next BIG West End musical in the New Year. The site is being populated bit by bit as people send in their memories of the sixties. If you were famous in the Sixties and loved Carnaby Street let us know!!
UK Companies Failing To Engage The Blogosphere »
Matt
October 6th, 2008.
Filed under Blogging,Social Media
Following on from my previous post about the benefits of corporate blogging I decided to take a look at how companies both in the UK and overseas were choosing to engage their online audiences, and to what extent they were utilising the blogosphere in order to fulfil those needs.
Using the Times Top 100 Companies To Work For list in order to gain a useful cross section of company types, sizes and industries. It soon emerged that corporate blogging seems to be somewhat of a alien concept to the majority of UK business. In fact, of the 100 companies that were surveyed only two (kudos to Rackspace and Pannone) had an official active blog that was available from their corporate website.
So with a rather pathetic 2% of UK companies actively blogging can this be viewed as a failure of their online communications strategies? Possibly not. A saving grace was the number of companies (76%) that did make available a mixture of company and industry news, articles, opinion, comment, press releases and whitepapers. UK companies obviously understand the importance of making useful information available, however making the leap from static news pages to and to a more interactive blog is currently too much of a challenge.
A number of factors could be responsible, perhaps there is a lack of understanding of the benefits and opportunity – a failure of their media agencies to make these clear. Often companies don’t feel they can commit the resources to keeping the site updated or are worried about company perception in what is usually an open and conversational media. Added to all of this there is the intrinsic fear of having people being able to comment and voice opinion on their blog posts on their corporate website.