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On the subject of Datadial

Rob

November 17th, 2011.

Ipads convert at double the rate of desktops

Affiliate window have released data that shows the huge lead that iPads have gained over other mobile devices when it comes  to acquisitions.

The data cover 81.9m visits to merchants and 1.57m sales. Admittedly most of affiliate traffic is usually acquisition traffic but the results are also borne out by other data from other suppliers.

 

Fashion sites showed the highest conversion rates showing double the percentage of total sales of other sectors. This is not true for other devices.

Ipad users are converting at a higher rate than desktop users despite a poorer user experience in some cases.  Why might this be so?

According to Affiliate Window’s Matt Swan:

 iPad users typically have higher amounts of disposable income, know what they want to purchase and are using their iPad’s to transact. We typically see that a lot of desktop traffic is where consumers are in the research phase. This traffic is not necessarily going to convert and is why we are seeing lower conversion rates through desktops.

In addition, the way in which people are using Ipads and tablets may also impact this. People use their iPads at home, perhaps browsing while in bed on a Sunday morning, or on the sofa while watching TV. In short, it’s more of a lean-back experience.  The fact that jumping between websites on an iPad is also slightly more painful on an Ipad may diminish the desire to price compare in great detail, particularly if price is not the largest decision factor.

Only 16% of companies are conducting any kind of usability testing on tablets, but these stats show that retailers (ad fashion brands especially) need to take notice of the iPad.

 

Adam Adam

October 27th, 2011.

Google AdWords: Updated Focus on Quality Score

Earlier this month Google announced changes to the importance Google AdWords places on Quality Score, which is likely to affect a number of advertisers. Based on tests carried out in Brazil, Spanish-speaking Latin America, Spain and Portugal, Google’s Adam Juda announced that the update will be rolled out globally over the coming weeks.

The update places more importance on the relevancy of a landing page when calculating Quality Score- a component in the formula which determines where your ad displays in search results and your cost per click when competing with other advertisers. Essentially- it’s now more important than ever to ensure that landing pages used for PPC are as relevant and optimised as possible- rewarded by higher positions with lower cost-per-click costs.

In an interview with Search Engine Land’s contributor Pamela Parker, Google’s Director of Product Management- Jonathan Alferness suggests that the current user experience for AdWords users could be improved:

What we’ve seen is that there are ads available in the auction that are as good a quality as the top ads. But the landing pages — the merchant sites, the advertiser landing pages — are of much higher quality than the ads that we see at the top of our auction… This means the user experience isn’t what it could be…

In the end, we believe that this will result in better quality experience for the users.

 

How will this change affect you?

With added emphasis on landing page Quality Score, it’s important to be aware of this change and now is the time to assess your current landing pages. We can expect to see an initial change within AdWords as this change initially rolls out to the rest of the world:

As the changes roll out, some campaigns will see variation in keyword Quality Scores and typical ad position. Within a couple weeks, things should stabilize and we expect most campaigns will not see a significant change in overall performance.

Past this, sites with lower quality landing pages may expect to see lower quality score values, lower ad positions, and possibly higher cost-per-click prices when competing against advertisers with better quality landing pages.

LINK

Martina Martina

October 25th, 2011.

How to ‘Think Link’

linkbuilding
Image Source | Featured Image

Are you aware just how many kinds of links that are relevant to building the Page Rank of your own website? Are you convinced that  mindlessly spamming Joe Bloggs’ blog (see what I did there?  Ha! ;-) ) with comments totally unrelated to the topic at hand, in hopes to receive some free link juice in the form of a back-link is the answer to success?

If this still works on particular blogs, chances are they are not very high quality ones, are probably unmonitored, and are places where your comment & anchor text are left to dwell in the company of other usually very dodgy peers.

So what other links exist & how do you create them?

Here is a list of a variety of different links available to a website with a quick breakdown of how they work:

Reciprocal Links

As suggested by name, these are links gained in return for giving links. This can be achieved by guest posting for instance, where you write content for another blogger which they include on their blog and somewhere within the body of that content, you include a link back to your website. Usually the blogger writes some content for you too, leaving their link; hence it’s reciprocal as you are exchanging links.

One Way Links

As their name suggests, these are the opposite of reciprocal links. You receive a link to your site but do not give a link from your site. Think of it like following a celebrity Twitter profile that doesn’t follow you back, the numbers show the power here. Search engines catch onto this and class your site as valuable and useful because other sites wish to promote you asking for nothing in return. Ranks can dramatically improve with such links and they also help to generate a good amount of direct traffic to you.

If you can achieve these naturally you are on to a winner.

Authority Links

An authority link is a back-link from a site Google trusts in terms of its Algorithm. Trust comes from a site being detected as an authority (because of its page rank, it’s number of strong back-links and many other factors) the beauty of such links is that the sites they are placed on  get more visibility in search engine results for keywords that are both related and non-related to the sites topic.

Directory Links

These are links submitted to and contained in web directories which are an online resource specialising in linking to other web sites and categorizing those links. Links can be searched for and found on in a way similar to a search engine search engine however this is not to confuse the two as unlike a search engine, which uses automated methods to index it’s web-links, directories usually use humans, you know people – to do this. This is good news in terms of quality, as someone actually deciding that a site is quality leaves less room for undeserved sites to rank highly through use of “spammy” techniques.

‘Run-of-Site’ Links

Less popular in recent times, these kinds of links are (or were) in used in footers on websites or links in “blog-rolls” usually in seen in the left of right panel of a bloggers site. As the site grew, gaining back-links and content, the worth of your link would grow too. The name ‘Run of Site’ comes from the fact that the link remains in the same place throughout the entire website (in that left panel or footer).

This had its time. A person could have their link planted on a website that grew to have 1, 000 pages & the link would count as 1, 000 back-links. However, search engines smartened up which has resulted in any one link only counting once in these positions.

Edu. & Gov. Links

The birth of the Internet came about from successful research funded primarily by the American government and educational institutions who shared information with each other.  When it was ready to give to the wider world, these government and educational sites were its main content and were later followed by directories and search engines which were initially built to catalogue these sites.

The older algorithms were less advanced than today’s and once it became obvious that the best way to increase Page Rank was through linking, techies started using edu. And gov. links to spring to the top in terms of ranking for keywords. This has changed however as webmasters began to crack down on people spamming for links, making it difficult to achieve these days.

‘Presell’ Page Links

Without the jargon, these are paid links.
A presell page is one that you create yourself, complete with titles, descriptions, content and of course, links!
You then hand over cash to similar sites in your niche and hope for them to put it up on their domain, link to it from one of their pages and pop it on their site-map too. It totally goes against Google’s guidelines because unethical methods such as ‘cloaking’ are usually used among other things so probably isn’t something you want to be getting into.

Dofollow links

The opposite of nofollow links, (which are crawled by “spiders” in the same way, but are not given any “link-juice” or value once the nofollow tag is added because search engines do not follow them) these are links that webmasters allow spiders to crawl with the intention of giving some authority to the link. When spiders crawl a dofollow link, that link gains a little “juice” because search engines are being told that that site is trustworthy, which helps its Page Rank. Over time, as you build up a list of links to your site that are “followable” your site will grow in authority. You are likely to find dofollow links in the comments section of blogs and profile links on some social media websites.

RSS Links

RSS feeds can be rather helpful in aiding your SEO and enhancing your ranking efforts because of the fact that they get picked up by search engines quite quickly. Feed results can appear for the keywords that your website is ranking for and often such feeds are actually more likely to appear than a regular SEO result for other pages on your site simply because news feeds are updated more frequently (think blogs). To achieve this, ensure you have a feed/subscription option on your site and ensure this is not written in javascript, as search engines cannot crawl these.

Article Marketing/Author Biography Links

This can certainly be effective if the article you write is a good one, contains the link to your website in the biography snippet and gets a considerable amount of traffic. This is because  the more your article is linked to acorss the web, the higher the amount of links there will be to your site from other peoples sites which is the key to ranking success.

Three-Way Links

These links work the same way as reciprocal links whereby each site links to another. With this kind of link however, there is a third site in the equation and the process works by website A linking to website B, and website B not linking back to A. Website B does however, link to website C and instead of C linking back to B, it links to website A (see image above). Reciprocal links are very common and it isn’t unlikely that search engines aware of them might question how natural they are over time. The 3-way link provides the same benefits whilst looking as natural as possible to search engines, which will improve your site rankings.

 

So, now you know how to ‘think link’ – go get ‘em! :-D

Adam Adam

October 17th, 2011.

Paid Ads Get 37% Improved CTR on Tablet vs. PC

Findings from Marin Software’s Paid Search Quarterly Benchmarking Report, suggest that if you use one of the new tablets, as opposed to a PC, it’s possible to increase the click through rate on paid ads by more than a third. The research was based on a mapping of how much was spent on paid search by almost a thousand agencies and advertisers across the world, giving a total for all of £1.3 billion.

More than 90% of the annual cost of spending on paid search came from PCs, tablet users spent only 2% and the other 5% cam from smartphone users. The trend tracking was undertaken in the third quarter. According to the report the CTR or click through rate for the ads on tablets was much higher than on PCs. However, when it came to the advertiser’s average CPC or post per click the rate on tablets was 29% less than on smartphones and PCs. The volume of clicks for advertisers with Bing and Yahoo was up 43%, yet there was a drop of 10% in CPC.

The growing use of tablets could mean a shift in advertisers’ strategies for paid search ads, according to Ed Stevenson, the Managing Director of EMEA and APAC for Martin Software He further added may change their strategies for advertising and spending to cope with the shift in browsing habits to things like the iPad. More importantly, advertisers may need to work on device specific programs to improve results. Coincidentally this report was released at the same time as the quarterly report from Google, stating that in the three months finishing the end of September, earnings rose to £6.16bn ($9.72bn), a rise of 33%.

Martina Martina

August 24th, 2011.

Why your website isn’t as fast as it should be…

Heavy wheelbarrow

400 Error!

Image source

Imagine…

…a wheelbarrow in an open field that you drag along every day filling it with this and that – each thing you add to it has some significance and some use.

Now imagine you never empty the wheelbarrow. Each day, not only do the things you found the week before now lie at the bottom covered by the newest additions, but the device also becomes increasingly heavy to pull until eventually, it becomes almost impossible.

Now think of the wheelbarrow as your website, and think of its contents as the factors affecting its speed – Let’s explore these factors…

Bad HTML:

Bad HTML example

Erm...does "b" stand for "big" or "bold"?

 

  • Empty spaces between code (This only adds to processing time)
  • Missing tags (Causing internal errors & bugs in the site)
  • Bulky HTML (such as using unnecessary tags where something more CSS compatible would work better e.g. using the tag “font-size” rather than just “small”)
  • Background colour being the same as text colour (making all text unreadable)
  • Hyperlinks that fail (Devaluing your site in terms of credibility, and possibly increasing bounce rates)
  • Missing images

An overload of HTTP requests:

An example of too many HTTP requests

Kabooooom!

Image source

 

Whenever your web browser fetches a file from a web server, for example when it loads a picture, it does this by using HTTP which stands for “HyperText Transfer Protocol”.

HTTP is an action whereby you’re computer requests for a particular file. One example is a request for ‘home.html‘ (the homepage of a particular website). The web server then sends a response to the computer that says something like: “Here’s the file you asked for” which is followed by the actual file itself.
Understandably, if your server is receiving a very high volume of requests for a range of different things, such as pictures, graphics, photographs, music players and video rendering, it can take its toll and end up really slowing your website down.

JavaScript/Flash overuse:

Glowing computer

Dude, too much flash!

Image source

 

JavaScript helps make things look nice. Lines of code enable things such as widgets, adverts, and analytics services to work successfully. The issue is that both kinds of software can be “heavyweight”. JavaScript performs ‘sequentially’ rather than ‘concurrently’ – this means that nothing else loads before JavaScript loads. Of course, this becomes an issue when you have tonnes of JavaScript code, each one longer than the last, preventing anything else from happening.

Too many cookies:

The Cookie Monster

Nom Nom Nom!

Image source

 

HTTP Cookies are used mainly for personalization and authentication purposes. A series of saved information is exchanged between the web server and the browser in order to remember things about how you are using the internet. For example if you are shopping online and exit the website returning at a later date, a cookie will enable the site to remember what you had in your shopping cart so you don’t have to spend time finding the same items again.

However, because saved information is being kept on the server, a build up of this can add to the process time on a website. In some cases, hackers even use cookies as an opportunity to track browsing activity; this is called spyware…so beware!

Bad hosting:

 Image of Robert-Kilroy-Silk

Erm...

Image source

 

Web hosting is the business of providing storage space and access for websites. Bad web hosting happens when said storage space is overloaded with many websites, yours is added to the list and so runs slow. Other issues caused by a bad web host include:

  • Search engines being unable to crawl your site resulting in a fall in Search Rank
  • Your website being “down” (not working, sending out 404-errors)
  •  Not being able to contact your web host to fix the issue (since the service is so bad the system has probably crashed)

Excess of external media:

Multiple Satellite Dishes

No signal...

Image source

Embedded YouTube videos, actually embedded anything that is coming from another website can potentially slow yours down. When you embed something from another site, you are relying on that sites web server, that sites speed, and that sites ability to ensure the embedded item is working properly there, so that it works properly on yours site. Often, even when it works just fine, it might add an extra few seconds to a certain page loading…a few seconds a potential customer may be unwilling to wait!

Spam:

A Can of Spam

Ew, gross!

Image source

Spam is so much more than just a bunch of annoying emails. It slows down the Internet and it increases consumer fees.

The internet is a network where spamming effects everyone that uses it. To push spam around the internet relies on a process; it begins with global networks that pass the spam along to their destination, and ends with the message being received by the recipient.

Simultaneously, time, money and resources are used trying to catch and prevent spammers from infiltrating mail servers resulting in higher costs to the consumer because providers are forced to add more security to their servers and hire more staff to manage and prevent the problem.

Be sure to spam proof all web forms by adding “captchas” or similar.

Favicon neglect:

Image Illustrating a Favicon

You need one of these!

 

A ‘favicon’ is an image (as shown above) that stays in the root of your server. It’s definitely needed because even if you don’t care about them, the browser still requests one. If there isn’t one, it will respond with a 404 error (meaning not found). Any error message, such as a 404 or 301, is an extra message sent that adds time to the processing of a site.

This image or lack thereof, interferes with the processing sequence by requesting extra components in the load, and since the favicon is the first thing that is downloaded before these extra components, if there isn’t one, the first thing downloaded will be an error.

Too many advertisements:

Too many Ads

Hmm...where to start?

Image source

Any time a site uses advertisements, you are adding to other processes a site goes through in order to function correctly. Programmes like Google Adsense and Microsoft adcenter are external, and reputable, however it is logical to practice the same rules as with external media; everything in moderation – besides, sites with too many ads look un”site”ly! :-P

 

If any of these apply to you, take active steps to protect your website against sloth! Speed be with you!

Martina Martina

August 11th, 2011.

[Infographic] – Which search engine holds the most weight?

Google, Google, Google…it’s all we talk about, it’s (possibly) all we care about in terms of SEO ranking and PPC ads, and some might say they even live in fear of it (you know, since the big bad Panda updates).

One thing we can’t argue with however, is its resourcefulness; it has “everything” one could need, making it so much more than just a search engine. It’s a machine.

Now that isn’t to say that Google can’t be annoying sometimes (infact an earlier post of mine focuses on just that *shakes fist* :x ) and familiarity breeds contempt after all, right?

Perhaps it’s because of its ‘one size fits all’ approach or perhaps it’s because of it’s dominance of the entire internet that causes people to look elsewhere for a search engine that fits their particular needs and that feels slightly more personal…in any case, I came up with this helpful infographic to help you decide:

Click image for the full HQ infographic

Use the following code to post the full infographic to your blog:
<a href=”http://picturepush.com/public/6293344″><img src=”http://www1.picturepush.com/photo/a/6293344/img/6293344.jpg” border=”0″ alt=”Image Hosted by PicturePush – Photo Sharing” /></a>

Martina Martina

July 25th, 2011.

How to create the perfect return-customer!

If you take a look at what you eat, where you shop or even what you wear, you’ll discover that the most effective brands and businesses in your life are successful because of their ability to keep you trapped in their rotating doors. You’ll buy that same beverage maybe twice a week, and go to that same supermarket at the end of each month- all because you’ve convinced yourself you like the design on the plastic bags, and the staff are friendly. Actually, there’s more to it and I’m about to tell you exactly what that is…

Brand evolution…

You frequent a brand because it grows with you and becomes something that understands you. For example, after McDonalds understood the issue the population began to have with societal obesity, they reduced portion size (although I blame inflation) and boosted the nutritional value of the food through the choice of ingredients used. This became acceptable to parents, who then were more inclined eat there with their families.

An example of an industry that arguably did not readily embrace evolution and suffered greatly as a result, is the music industry. After the birth of the digital age of music, illegal downloading and iTunes, the archaic business model of selling CD’s showed a huge decline in sales. Failing to catch on quickly enough meant that some artists suffered (and the customary private jet was downsized to a regular limousine).

Whatever your line of business, you need to understand the importance of evolving with the customer, if you sell tube-socks and make a great profit in winter, introducing a pop-sock range for the warmer months would mean that you have something to offer customers all year round. Alternatively, if your business is to provide SEO services (and you are doing this well) – then perhaps you could suggest Pay Per Click (PPC) services too.

Integrating, and actually wanting customers’ opinions…

When listening to a friend or colleague talk about something they care about, you always feel that little bit of gratification when they ask you your view on the subject and genuinely care about your answer. Imagine this never happened – if people talked at you, telling you their views and never asking about yours…you would get tired of listening to them, and they would eventually emigrate to a world of bias where only their opinion matters.

Feedback is a wonderful thing, and to guarantee any kind of success you need to be engaging the people whom that success relies upon. There are many ways this can be done such as market research, comments sections and incentives.

Personally, I dislike the emails I receive asking me to ‘spend 2 minutes’ of my time filling out a feedback form, but interestingly, when shopping online – the reviews section about the product I am interested in, is the first place I look before pressing the ‘checkout’ button. If you struggle to get feedback, try using incentives in exchange for it, offering a discount or a token for free software after a few important questions are answered, is a ‘quid-pro-quo’ way to dig out helpful information that could help you better your business.

Offering alternatives…

Nestle’s chocolaty awesomeness is far from limited. Nestle offer a range of sweets and treats making them one of the most popular and wealthy brands in the world. If Nestle was limited to just one chocolate bar, sure that bar of chocolate would taste good to those that enjoy it, but after years of just a milk chocolate bar, people would stray – they’d try praline, white chocolate, plain chocolate – and so on. If Nestle weren’t the ones to provide these different types, they’d be losing out on possible revenue and brand awareness.

The power of a brand comes from its ability to churn out good ideas and give people choice. This isn’t limited to types of product or service offered, your business alternatives should extend to forms of payment, methods of contact and more. Yes this is 2011, but believe it or not, some people prefer to send a postal-order or a cheque rather than use their credit or debit card online. Similarly, some people like to mail a letter to you rather than send you an email – and some people like to call you on the phone, instead of using Skype.

Being savvy is important, but it is important to remember that you could alienate a whole market simply by not catering for it. If you sell online, offer WorldPay, PayPal and the ability to pay by card – by doing so, shows customer consideration which is exactly what you need to do!

Avoiding over-saturation…

An unexpected text message from an old friend, is often the perfect segue for reconnecting, because sometimes it’s the subtleties in life that we enjoy the most. However ‘broadcast-message’ after Facebook invite from that annoying person you’d probably cross the street to avoid, will never get the attention they want. This is because there is an important difference between the two – in the first example, you feel as though that person put thought and care into the message and in the second, you feel undervalued, someone just making up the numbers.

Your business works the exact same way, its quality over quantity. Flooding prospective customers with emails about what their missing might cause them to report you as spam, and maybe even tell others to do the same. However, providing them with worthwhile information they may not already have gathered, might prompt them to subscribe to your blog, or enquire about your business.

Acknowledging loyalty…

Many businesses have cottoned onto the positive effects of personalisation, sending out post with only your first name as the title as if they’re your buddy, addressing you with “hi” rather than the traditional “Dear” and sending out seasonal gifts and confectionary. Even if it’s slightly corny and obviously not based on some fantastic rapport you have with them, they do it in hopes that you’ll feel appreciated causing them to stand out.

Even if a thousand others receive the exact same gift, unlike the Facebook invite example above and more like the Google+ invite in its beta stages – it makes you feel all special.  Using this method is an added charm, especially if the customer is new to you; it works almost as a reminder to them of their importance to you. Consistent use of this technique might eventually convince that customer that you are important to them, because you obviously ‘care’ about them enough to remember them personally.

Customers will keep coming back if they are fully catered to. Whilst I am not suggesting that if you are not doing all of the above perfectly, you will fail – including these tips into your already operating mode of business, will help boost ROI and customer satisfaction. A ‘win-win’ outcome! :-)

Matt

July 12th, 2011.

Why Google Plus will fail

Google+ launched a couple of weeks ago, and now the dust has started to settle on what is Google’s most important project to date outside of search.

So how will + be received and what are the chances of long-term success? Launching a social network is always going to be tough, even tougher when your aim is to replace Facebook, however Google have done themselves no favours with their launch strategy.

The invites scheme sucks

While an invite scheme works really well at generating launch buzz around non-social products such as GMail for instance, for social networks restrictions on sign ups can be a major contribution to their failure. Exclusivity obviously restricts the number of people that are able to sign up in the early stages. When Google+ was first announced they benefited from a tremendous amount of mainstream media coverage, since then while industry chatter has grown, the mainstream coverage has tailed-off. This may be have been an unmissable opportunity to get mainstream sign ups on the site.

Google are terrible at social

Google actually have a terrible record of ‘doing’ social media, a long list of failures lie in their wake – Google Wave, Buzz, Voice, Orkut, etc. Getting people to talk about Google products has never been an issue, getting them to use them has.

Critical mass

For a social network to succeed in the long-term they have to reach a critical mass of users. It’s not easy to persuade people to join a social network, and it’s even less easy to persuade them to move networks. People aren’t likely to move over to Google+ while their friends are still on Facebook.

Wrong choice of early adopters

When MySpace launched it did so with a sprinkling of cool bands and music promos. Facebook grew exclusively off of the back of college students in the US. Who did Google choose to be their path-finding early adopters? Geekerati and Internet marketers. Hmmm

Too easy for Facebook to counter?

While the Google+ circles are a great idea and is touted as being Googles game-changer, I love the concept of being able to share certain content with certain groups of users, but plus is not exactly groundbreaking elsewhere in terms of features and functionality, I was actually pretty disappointed at the lack of new ideas and features when I first signed-up. Facebook lists already exist, and I’m fairly sure that Facebook are already looking at extending the sharing functionality around these.

Martina Martina

July 8th, 2011.

5 reasons to blame yourself for a bad SEO experience…

1. You didn’t explain exactly what it was that you wanted…

Did the SEO agency you chose actually understand what it is you do? Did you assume they would? I bet you did! Well that was a rookie error – just because they know SEO, it doesn’t mean that automatically they’ll know all of your business goals and aspirations. It certainly doesn’t mean that through SEO, all of your dreams will come-true overnight. Covering things such as budget and goals are essential in order for us to devise the appropriate strategy for you.

 

2. The SEO’s weren’t told what already worked (or didn’t work) for you…

Were you clear about what the best features of your online endeavours are so far? Did you talk about what proved successful, or things you  tried and that were unsuccessful?
All conversions can be tracked which shows any progress SEO’s have (or haven’t) made. However, if you don’t inform the SEO’s of what already works or doesn’t then you can’t argue if there are repeat mistakes.

 

3. You didn’t indicate the importance of having one main person oversee the account…

Because any reputable SEO agency isn’t made up of just one person behind a desk and computer handling every enquiry made, but is rather formed of a team of people ranging in size (the team not the people, although this applies to both :-) ) that help manage your account – it is likely that,  much like a ‘Chinese-whisper’, your goals, aims and dreams are somewhat diluted to anyone that didn’t speak to you directly.
For example, when person 1, explained the information to person 2, who made brief notes and handed those to person 3, person 3 wasn’t following your direct instructions. They might not have fully understood the notes…however, you don’t have to accept this. If you only feel comfortable with one person in particular handling your account, request that only that person have access to it. This way, any changes made by you won’t come as a surprise to the SEO.

 

4. You didn’t understand the amount of work needed and so were surprised when costs were higher than expected…

Good Search Engine Optimization will get your site discovered in online search results. There is however, more to it than that. Many people in an SEO agency work to get your site to its optimum, and you need to be aware of just how much work goes into this.

SEO :
This team will mainly be in charge of making sure that SEO is being carried out for all your online needs
Online Marketing:

This team works alongside the SEOs to help get you publicity online.
Usability & Design:

This team will have the job of creating a smooth user experience for all users that come across your website.
Web Developers:

This team will develop, build and ensure things work – such as buttons on your site, conversion tracking and more.
Providers of Content:

This team will ensure that good content is maintained, and optimised so that people can find it.

 

5. You didn’t maintain a good relationship with the agency…

Chances are, you started off all guns blazing, before slowly falling into a pattern of laziness, assuming the agency would take care of everything the way you wanted – meaning you wouldn’t have to worry about it.
Further, you were unavailable for meetings, you didn’t specify what kinds of reports you wanted, and changes were (or were not) made that you caused dissaproval.  When (on your say-so) these changes were reversed, rankings and conversions fell and this caused (even more) tension between you and the agency.

Remember, rankings and conversion rates can see-saw and any changes made to your site can take time to show the positive affect they are having. You should try not to ignore advice about possible re-designs or new pages that should be added to your site. Other things to consider are using services to monitor your online reputation and  testing better versions of your website to get the best results.

Good luck! ;-)

 

Rob

June 18th, 2011.

Matthew Fox or Matthew Terry from Fox Draper

Does anyone know this Matthew Fox from a company Fox Draper.  He also goes under the name of Matthew Terry.

The little weazel conned me out of some money for telemarketing services which I stupidly paid for upfront and he has now disappeared.

Do you know him? Have you had a similar experience? please let me know.

IF YOU HAVE BEEN DEFRAUDED BY MATTHEW FOX PLEASE LEAVE A COMMENT BELOW SO THAT WE CAN COLLECT EVIDENCE AGAINST HIM AND RECOVER OUR MONEY

Here’s the ruse he used:

He promised to bring in leads and said I would only pay him the remainder of the funds once he had bought in an agreed volume of qualified meetings.

He asked me to set up an email account which he could use in our name.  He provided a contract and an address at Witheringdon Hill, Burwash Common, TN19 7JN, or at Unit 3 Bedgebury business Park, Goldhurst, TN17 2QZ (or 2Q2)

All seemed legitimate but once the money was paid we never heard from him again.

Since posting the blog post I have spoken to two companies who were about to deal with him but found this blog post first.   For them he claimed to have worked for Eroll E-commerce, D3R Media in Chichester. For us he claimed to have worked for Screen Pages.

If you do speak to him and confront him then he will pretend that the reason I have posted this blog is that we fell out.  This is not true – we never had a chance to fall out as he disappeared with my cash before we even got started.

Anyway please do add your comments below if you have had a similar experience or know how I can get hold of him.

 

*****

Subsequent to this post and the subsequent uncovering of further businesses who have been similarly affected Matthew Fox/Draper/Terry was arrested in April 2012.  He initially pleaded not guilty to the 16 charges of fraud against him.

The day before trial he pleaded guilty to the offences.

On November 22nd he was given a prison sentence of 18 months for all crimes to run concurrently (so 18 months in all).  Below you can see the posts that started this process off.

Personally it gives me no pleasure to see Matthew in prison but hopefully some good will come out of this.  I believe all victims are still waiting for their money to be paid back which I presume is unlikely.

Thank you to all those who found my post and commented

******

 

Martina Martina

May 13th, 2011.

Does anyone else find Google this annoying?

Did you mean…/search instead for…?

YES, of course I meant that! – And If I left a vowel or a connective out because unlike you I am not a robot & I like to use computer-speak, then so be it. The bottom line is you knew what I meant – so did you have to be as condescending as that and point out the mistake I made?

 

Google Instant


Really Google? Finishing the search before I have written it? I mean c’mon – it’s one thing that you’re arrogant enough that you feel you need to tell me the speed in which you gathered my results, now you’re finishing my sentences for me like we’re in a marriage?

 

Personalised results


I’m at work, I’m signed into Google. I search a keyword phrase I’m using in Google Adwords & bingo – I’m ranking number 3 on the 1st page! That’s weird, yesterday I was on the 5th page, I haven’t upped the bids in-fact – I haven’t made any changes, but I’m not complaining at all, instead I sit & wait for the money to roll in. I get home from work and quickly carry out a query and sit back waiting to see my site turn up on the first page for that particular keyword and… hold on, it’s not there? I click to the next page and nothing. I carry on until get to page 5 and there my ad is. I find and ask an SEO expert why this has happened & I’m told that when I’m signed into Google, the results differ from when I am signed out. I feel as though I’ve been living in the Matrix. *sigh*

 

Google seasonal/holiday/anniversary/event themes


I know its Christmas when the streets are paved with sleet and debris and every shop I go into leaves me that little less well off than I was before I walked in. I know its May-Day when I get that extra day off of work, I know its election day when people lie to me about which policy I ought to be interested in because the amount of tax I pay will go down. Nevertheless, Google wants in on the reminders too. I guess its okay, but sometimes I just don’t want to care. I’m sorry.

 

Google Chrome’s Sloth


Look. I want a *extremely mild expletive* homepage button on the interface without having to go into the settings and put one there! Is that too much to ask? – Surely not if Firefox and IE understood it.

 

Sorry, we own YouTube so you can’t sign in without us knowing


Now, they may say a change is as good as a rest but I beg to differ. I’ve been signing in with the same username & password since I opened a YouTube account but Google wants more of a direct approach. Now you cannot access your settings unless you sign in via your Gmail account, which is reasonable enough – but what if you have multiple Gmail accounts? I don’t really have a problem with this one, but imagine if Google started buying up everything on the internet enforcing this same sign in rule or else no access. While it may not be that bad, it’s the principle…

…Oh well, as Google grows stronger by the query, I’m sure there will be more to add to this list soon!

Martina Martina

May 10th, 2011.

How to turn bounces to boomerangs!

Are your bounce rates extremely high? Does Google Analytic’s show that people are only spending a very short time on your site before leaving? Loyalty rates low?  As a web-master if you face any of these issues, read on for some tips on how to overcome them:

Have some “me” time



Link to your site – on your site. The more links your website includes to the pages on your site the better. The simple logic behind it is this, when these links are clicked, they lead to another area of your site. This means people will be hanging around longer, seeing what else there is to see rather than being lead off to other places online or simply leaving altogether.

Opt for quality over quantity


What would you rather:
(a) thousands of visitors daily who stumble onto your site & realise they have been duped by your misleading ad causing them to instantly leave and grumble about wasted online browsing (which would result in high CTRs, virtually no conversions and an extremely high bounce rate).
OR
(b) a consistent amount of daily visitors who spend a little longer on your site browsing and hopefully converting?

The point of this rhetorical question is relevance. A person wanting to buy household goods for interior design, finding your site through an ad suggesting household goods for interior design before discovering what you actually sell are gardening products, will leave. You may be happy about a high CTR but remember, you are paying for every click in a CPC campaign and every thousand impressions in a CPM one; be specific.

Avoid mazes, nobody likes those


The origins of the internet arguably date back to the 19th century, yet 2 centuries later people still create websites with awful navigability leaving the average web surfer frustrated enough to give up searching for whatever it is they wanted on that particular site and going elsewhere. If you want people to stay, you must make each section of your site clear and easy to get to, it wouldn’t matter if you had the most wonderful web content available if people didn’t know it was there.

Get the right look


Using Google Adsense is one great way to bring some extra revenue. When people come to your site and you have too many ads, links to here & there, misspellings, dodgy looking logo’s/pictures, flashing animations and the like…they leave. These things are annoying and really count towards (or in this case against) customer confidence. Try Google’s ’website optimiser’ – a tool that allows you to test different versions of your site to help decide what the best version is.

Incentives and interaction


Incorporate things into your site that people want to spend time doing, this could include anything from quizzes, polls, questions, comments areas, forums, things to rate, games etc (I could keep listing things but I think you get the point).

Good luck! :-)

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