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On the subject of Inspiration

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Matt

December 19th, 2014.

Trends That Will Dominate eCommerce in 2015

Due to the increased use of technology, particularly mobile devices, such as smartphones, eCommerce is expanding and evolving at an exponential rate. eCommerce sites are having to adapt and evolve to meet the ever-changing needs of technology. From the emergence of responsiveness optimised web design to the increased use of video content, eCommerce has changed a great deal in the past decade. These changes are set to continue in 2015. Next, year here’s what trends we expect to dominate eCommerce in the coming year.

Mobile Payments will be in Demand

People are using their phones for everything from sending text messages, to making purchases online, and often, they don’t want to use a card, because they worry about security, and because it’s inconvenient to enter card details. Mobile payment systems make paying from your phone a simple process, and no card details are necessary.

13618923175698510597464_9bcd47278a_bPayments made using mobile phone payment systems are increasing. By 2017, it is predicated that mobile payments will account for 3% of the international eCommerce market. This means that websites that allow consumers to pay using a mobile payment system, like Zong, will have an edge over their competition. In 2015, mobile payment systems will likely become much more prevalent among eCommerce websites. Mobile payments systems will likely become more refined and easier to use in the coming year too.

Quality Content will be even more Important

According to statistics, content marketing methods are 62% less expensive than traditional marketing methods are. While content marketing is much less expensive, in gets three times as many leads as traditional marketing does. In 2015, creating high quality content will be even more important for eCommerce websites. Nowadays, consumers are exposed to more advertising than ever. From television adverts to pay per click adverts on Google, consumers see advertising everywhere. This means that consumers tend to tune out advertisements and other things that they don’t perceive to be useful, valuable or relevant to them. This is why content marketing is one of the most effective methods for engaging customers, establishing trust and building a loyal brand following.

Content marketing methods, like social media, articles, blog posts, newsletters, and videos are more effective than television advertisements, and other traditional marketing methods, according to marketing trends. In 2015, if eCommerce websites want to compete in the market, they need to produce valuable, relevant, and informative content that customers will find useful.

Mobile Optimisation will be Essential

According to statistics, 15% of physical goods purchases were made from a mobile device and 32% of all online purchases are made from a mobile device. Optimizing your website, advertisements, and emails for mobile devices will become even more important by 2015. Next year, eCommerce sites will need to make their stores mobile responsive. Stores need to be convenient and accessible for mobile users. If an eCommerce store isn’t mobile responsive, it will lose out on a large percent of the market, and it will struggle to compete with competitors.

Social Media Marketing will become more Diverse

Social Media Marketing will become even more important in 2015. As mentioned earlier, outbound marketing methods, like television adverts, are losing their effectiveness, whereas content marketing is maintaining its effectiveness. Social media is an important part of the content marketing process. Next year, however, it won’t just be Facebook or Twitter that the eCommerce sites will be utilizing. More well-rounded social media platforms, and image-based sites, like Pinterest, will also be utilised more predominantly. Ultimately, in 2015, eCommerce sites will have to diversify their social media marketing efforts to suit their audiences.

Flat-Design will Dominate

Flat-design for websites will dominate in 2015. It’s already becoming increasingly prevalent, with large corporations like Google and Microsoft implementing it. A flat web design is clean, features neat lines and crisp edges, and utilizes flat, two dimensional graphics. Unlike other web design trends, which feature, shadows, gradients, garish graphics and other bold design elements, flat-design is minimalist, and uses a less is more approach. A famous example of a flat design user interface is the Microsoft Windows 8 interface.  Flat-design is becoming popular because it looks clean and neat to the user, it’s easy to read and navigate and this type of design is easy to make responsive.

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Retargeting Ads will become more Prevalent

Retargeting ads are incredibly effective, and will likely become more prevalent in 2015. According to statistics, retargeting can increase your ad response by up to 400% and three out of five consumers say that they notice adverts for products they have already viewed. Using browser cookies, an eCommerce site can track the sites, products and pages that their customers visit. After these customers have left the site, and are viewing other websites, the items they viewed will be advertised.

Fashion retailer New Look is a prime example of a large company that utilises retargeting ads. For example, if you view a pair of shoes on New Look, when you leave the site to look at a news website, for example, you will see adverts for the shoes and anything else you may have viewed the New Look site. Statistics have shown that just 2% of first visits to a site result in a sale. Ad retargeting can significantly increase your conversion rate.

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Matt

November 7th, 2014.

40 Ways to Increase Your e-Commerce Conversion Rates

You have built a website and sell product from it. You have entered the wonderful world of e-commerce. The question is, how well is your site performing? How are your e-commerce conversion rates?

There are a number of relatively straightforward ways to improve the conversion rates of your e-Commerce site. Here are forty ideas that you can use to ensure that potential customers find visiting your site a pleasant experience; a place where they find it worth their while spending their hard-earned money.

1.      Define your engagement strategy

It is vitally important that you determine exactly how you intend to engage with your potential customers. You want to ensure that these customers perceive that you are giving them value

2.      Use social media as a sales channel

There is a considerable amount of marketing done using social media – Facebook, Twitter, Google +, Pinterest etc. Firms use these channels because they work

3.      Have a clear, navigable product page

Make it as easy as possible for people to find their way around your site and make a purchase. People are not going to be bothered if it is hard to work their way around your site

4.      Make product features prominent

Customers really want to know about your product. Therefore product features should have the highest prominence on your page.

5.      Don’t forget about mobile

In mid-2014 mobile internet usage exceeded computer internet usage. It is absolutely vital that your web presence is usable by people on mobile sites. It is a very good idea that your site is fully responsive, and (unless you have a separate mobile-specific site) your site scales down appropriately for mobile usage

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6.      Think carefully about your online copy – use key words and SEO

Always write with SEO (search engine optimisation) in mind, to ensure that the potential customers have a good chance of finding you in a Google or Bing search.

7.      Make certain that your content is original

Your products may be the same as those on many other websites, but you need to ensure that your product descriptions are not a direct copy of those elsewhere. You need to reword each description to ensure that it is different to your competitors’ descriptions. The search engines look for, and penalise duplicate content.

8.      Use photos

The internet is a visual medium. Web surfers spend much of their time looking at pictures and graphics. Potential customers want to know what a product looks like, showing the product in use if relevant.

9.      Use lots of variety in your product photos

As customers cannot physically feel your product, they expect to be able to have a good view of it. This depends to some extent on your product, but in many cases potential clients are far more likely to buy your product if there are photos of it from different angles, giving an all-round view. A number of the better sites even have 360 degree viewers.

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10. Provide tools to zoom in on your product photos

Another way to utilise photos of your products is to give potential customers the ability to zoom in and look at the fine details of your product.

11. Use videos if relevant

Many people browsing your site will be converted when they see a video of your product in action, particularly if it makes it clear that your product is useful and easy to operate.

12. Use a well-designed drop-down menu

If you have well-designed drop-down menus as navigation on your site it makes it easy for potential customers to find their way around your site. Avoid having these menus go more than 2 levels, though, because it can get confusing after that, and you lose the responsiveness for mobile browsers

13. Have a good site search function on your website

Site search makes it easier for customers to find what they want. Surveys show that up to 30% of people visiting a site use the site search function.

14. Offer complementary products on your product pages

Customers thinking of buying a particular product may choose to buy these complementary products, e.g. batteries beside electrical products, or on book sites show other books written by a particular author.

15. Make certain that you appear trustworthy.

There are too many fly-by-night firms on the internet. Customers want some evidence why they should trust you. Include a genuine telephone number. Include genuine reviews. Offer guarantees. If you use a certification brand, like McAfee Secured, make sure their logo is displayed in a prominent position.

16. Display a free phone number

Customers expect to be able to talk to you. Reputable firms use free phone numbers, so it is essential to your firm’s reputation that you do too.

17. Make chat available as a means of communication

It is all very well to offer a Freephone number and a Help or FAQ section on your site, but the easiest way to get interaction with a potential customer (well a reasonably computer-literate one at least), is to have a chat facility. It’s as close as you can get to there being a salesman in person to answer the customer’s questions

18. Consider offering video-chat on your site

This is even better than normal chat – your customer can see and interact with a real person, who could even demonstrate some features of the product

19. Make certain that your prices are clear and obvious

You don’t want disgruntled customers leaving, either because they can’t find the prices amongst all the guff on your page, or because they get to check-out only to find hidden costs added on. Prices need to be totally clear to your customers at a glance

20. Price competitively to your opposition

On-line customers have far more ability to do price comparison than brick and mortar customers. They can, and will, do price comparisons. You do need to be price competitive.

21. Look at offering Price Match

Being prepared to match your competitors’ prices will build up trust in you by potential customers. You may not earn as much from a particular sale, but hopefully you will make up for it with future sales. This is probably one to test over a period of time, because it will not be suitable for everyone.

22. Give limited time discounts

A classic marketing trick. Make your customers think they have to rush their decision and make a choice now, before they lose a discount.

Fila Promo Banner 3.2.12

23. Make payment easy for customers

The more payment options you have available the more potential customers will shop at your site.

24. Make a point out of offering free shipping

This is, of course, only viable if your margins can cover the free shipping. If so, then it will often be the deciding factor when a potential customer is trying to decide between you and a competitor –albeit the customer is still paying in a more indirect way

25. Offer quick delivery times

Customers like speedy delivery of products ASAP, and will often be willing to pay a premium for urgent delivery.

26. Show your daily cut-off delivery time on your site

Indeed it is very useful if you show a timer, indicating how long your customers have left to be able to get goods dispatched for delivery today. This probably depends on where you sell stock to – if most of your sales are overseas, it probably makes little difference whether the stock is dispatched today or tomorrow

27. Show your returns policy

It removes potential customers’ doubts if they can clearly see the ease with which they can return goods. If you offer Free Exchange, or a Money Back Guarantee, display it prominently.

28. Have low stock indicators on your site

It helps your customers if they know whether you have a particular stock item on hand (and if you don’t, how long will it take you to get replacement stock?

29. Use product reviews by customers

Customers like to see how others have found using the products they are considering buying. Include product reviews to assist potential buyers.

funny-amazon-reviews-three-wolf-moon-shirt

30. Show your seller ratings if you are operating in a community marketplace

If you are just one seller amongst many, for example a store in the Amazon Marketplace, displaying your seller rating (and other information about yourself) will build up trust.

31. Have clear Call to Action buttons

Make certain your call to action buttons are clear and obvious. Make certain that you test these out before they go live.

32. Use coloured buttons to direct customers through your check-out process

If you want to direct potential customers to take a certain path, highlight the button you want them to push a clear and obvious colour.  Conversely, make any buttons that reverse you back through the check-out process, grey.

33. Make certain there are no programming errors visible to your customers

Nothing looks more amateurish to website browsers that when an error message comes up when they try and order from your site. Only the most determined will continue forwards – anyone else will leave your site almost instantly.

34. Use test shoppers before your shop goes live.

You do not want real customers to find flaws in your system. It is far better if you hire a few people to act as test shoppers first, and take good notice of any flaws they find navigating and using your website.

35. Use relevant tools to optimise your site

There are some tools specifically aimed at optimizing your conversions, e.g. Optimizely, Visual Website Optimizer, Qualaroo, The Cart Closer etc. Try them out and keep using the ones that suit you best

36. Ensure your check-out fits on a single page

Multi-page check-outs send potential customers away, and a number pull out of the transaction part-way through the process. Make certain that the plugin or whatever checkout method you are using enables the check-out process to occur on a single page

UniqloSinglePageCheckoutScreenShot

37. Avoid compulsory registration at the checkout

Customers are often turned away because of the rigmarole of going through a compulsory registration process. It is far better to have an optional registration process once the order is processed

38. Only ask for essential information from customers

Potential customers get put off by having to fill in too much information. The simple rule is that if an item of information is not absolutely necessary, do not ask for it. Have a clean, stream-lined check-out page

39. Use automatic address recognition at your check-out

There are various apps / plug-ins that simplify the process for a customer entering their address. A customer is more likely to go through the purchase process if they do not have to make too much effort to get through the check-out

40. Use one-click process to speed up the check-out

Add an Amazon or PayPal button to your checkout to speed up processing of orders for your customers.

I suggest that you take a close look at your website and see how it rates in relation to these guidelines. If need be, make some changes. They will almost certainly be worth your while and the outcome should be increased sales.

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Matt

December 17th, 2013.

Good Guy Google – Nine Awesome Things Google Have Done That You Didn’t Even Know About

Love them or hate them, almost all of us these days use Google as our default search engine, and for increasingly other services beyond that, from email to analytics, document storage to translation. Some strange few even use their social media offerings.

But are Google ‘good’ as a company? There is plenty of deserved criticism surrounding privacy and tax avoidance amongst other things. supposedly Google still work on the simple premise of ‘Don’t be evil’, although many would claim that this ethos went out of the window a long time ago. Even Eric Schmidt has since come out and said that the claim was stupid.

However, Google do do a lot of ‘good’. Here are ten of the best examples of ‘good guy Google’, and of the search engine giant doing things that, while not driving their profits higher, help to benefit – potentially – all of mankind. And no, this isn’t a paid Google post..

Google.org

Google.org is perhaps the best example of Google doing good, as it exists purely to develop technology with a positive social impact.

Google-Flu-2013-France2Projects range from Google’s role in advertising and coordinating crisis response efforts, to heavily subsidised (or free) versions of Google’s commercial products for use by non-profit organisations.

Most impressive of all, however, are the Dengue and Flu Trends services, which detect the earliest indications of an outbreak of flu or dengue fever based on the number of people searching for symptoms and treatments.

These can predict epidemics even before doctors have noticed a significant increase in patients presenting with the relevant symptoms, allowing production of the right medicines and vaccines to be scaled up in preparation.

Googling ‘Suicide’

Search for ‘suicide‘ and you might expect the usual helplines and support services for your country or location to be among the top results anyway.

However, Google go further than that – in the UK, you’ll receive a specific message (which, admittedly, still appears below rather than above the sponsored links) telling you to call the Samaritans for help.

In the US, you’ll be presented with an equivalent message for the National Suicide Prevention Lifeline, while in either country, the organic and sponsored results alike are packed with organisations who can offer advice and support to those going through troubled times.

Breaking Boundaries

Perhaps more than any other big brand, Google work to open doors – figuratively speaking – in developing countries, in order to give people there access to information on as much a free a basis as possible.

The company itself is physically present in over 60 countries worldwide, and the majority of its search results are served to non-US customers.

Google Search itself is available in over 130 different languages, while Google Translate translations can be manually improved by international readers to give a better version of the text than is possible through automated translation.

This is helping to make every web page – regardless of its original language – accessible to web users worldwide, putting all countries and nationalities on a level footing in terms of their access to knowledge and information.

Google Doodles

google-steve-jobs-link-1317903191When Google’s homepage logo changed to a ‘Doodle’ – originally a stylised version of the logo that paid homage to a famous person born on that date, or some other such achievement – it used to be big news.

These days, Google Doodles appear much more often, and are much more complex, often involving some kind of game or other interaction.

However, they also serve to raise awareness of scientific achievements, independence days and cultural celebrations, helping to unite people all over the world every time they make a search.

In rare instances, Google will also add a text message below the main search box on their homepage – they did this, for example, as a mark of respect to Apple innovator Steve Jobs upon his death – and this is a further means by which they can raise awareness, as well as showing a little of their human side on what is otherwise a sleek corporate homepage.

The Return of Authorship

It’s worth taking a moment to look at some of the more recent ‘good things’ Google have done specifically for the way the web works.

For instance, since introducing their own Google+ social network, Google have made it possible for authors to effectively connect their work directly with their Google+ profile.

This in turn allows seasoned professionals to be given added significance in the search results by placing their author image alongside their work.

Supporting Journalism

The web has often been portrayed as the enemy of traditional journalism, with print news publications finding it difficult to compete with real-time ‘news’ via social networks, and to maintain editorial standards in the face of bloggers who are often not subjected to the same levels of scrutiny on grammar and spelling.

In February 2013 though, Google took the first plainly visible steps towards overcoming that (outside of simply carefully selecting the sources of content that are included in the Google News search index).

A total of eight students from 2,300 applicants were selected for fellowships at seven different organisations with links to journalism, from research centres and training facilities, to action groups that aim to protect investigative journalists while they carry out real-world research.

The response to the scheme was so great, Google had to extend the application review period by a full week, and received an application every two minutes on the last day of the deadline; the chosen students will also spend a week working at Google, and learn about how the worlds of journalism and technology can overlap in the years to come.

Safer Internet Day

Each year, on Safer Internet Day, Google make efforts to raise public awareness of online security – particularly among those users who might not be so experienced at using computers or searching from smartphone handsets.

The brand’s commitment to security is built into its products – Google Chrome automatically updates to apply any new security patches, while both Google Search and Gmail transmit data only via encrypted connections.

But its public awareness efforts go beyond automation, encouraging best practices among human users of its services, and of the kinds of technology on which those services are delivered.

In 2013, for instance, the Safer Internet Day campaign from Google focused on issues like locking and password-protecting PCs, laptops and mobile phones, to prevent unauthorised access.

Scrolls and Santa

In December 2012, Google made two announcements with close links to Christmas – one of which was a frivolous bit of fun, while the other was a major archaeological advance.

Google-Santa-Tracker-4-600x358Once again, the search engine ran its annual ‘Santa Tracker’ service, giving people worldwide the ability to “see where Santa’s headed next” on services like Google Earth, and on devices ranging from PCs and laptops with the Chrome browser installed, to Android-powered mobile devices.

Around the same time, Google unveiled the further digitisation of the Dead Sea Scrolls, putting 5,000 images of the scrolls online, and with detailed information for 900 individual manuscripts.

Google provided the storage for the data – which includes colour images at 1,215 dpi resolution, along with infrared scans – and added supporting information through Google Maps, their own imaging technologies, and even YouTube integration.

Whatever your religious beliefs (and that extends to non-religious beliefs like atheism too), Google strive to cater for cultures and communities of all kinds through these kinds of projects, whether they are academic in nature, or simply a fun way to celebrate an important date on the calendar.

Google Goats

goats2In 2009, Google stopped using noisy, air-polluting lawnmowers to clear the grass and brush from the hills around their Mountain View headquarters (a necessary task to reduce the risk of a grass fire close to the building).

They instead hired a herd of goats to come and eat their way across the hillside, clearing vegetation as they went.

‘Mowing’ using goats takes the company about a week each summer, and has the dual benefits of reducing carbon emissions while also naturally fertilising the land – and for approximately the same cost as using petrol-powered industrial mowers.

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Rob

November 19th, 2013.

To Re-skin or to Re-build? That is a question

 To Reskin or Rebuild?  That is a question.

We receive so many enquiries from clients asking for a “new website”.  Most of the time they don’t need one they just need a new front end.  The back end is usually fine. These are my thoughts on whether clients should rebuild or reskin.

By now most companies are on to their  5th, 6th, 7th generation website.

The natural process was usually “We don’t like our site anymore – let’s get a new one”.  This usually involved going to a new web agency.

There were often good reasons for this in that technology had moved on and there were usually better ways of doing things. But it was a complete fag for the client as they would have to re-input all their product data, migrate their customer data, learn a new e-commerce or CMS package, go through the whole pitch process and get to know a new agency.

And then there was the expense of rebuilding from scratch eact time.

Nowadays (2013) now that technology is reasonably stable and that most clients have stabilised their data requirements I find that there is really  often no need to change the underlying platform on which a site has been built.  Unless you’ve been unfortunate enough to end up with a real stinker of a CMS or E-commerce platform then I would suggest that re-skinning of a website is often the way to go rather than rebuilding from scratch.

Even if you are fed up with your development agency you can still get a separate agency to do the designs for you.  The two processes do not necessarily need to be done by the same agency, though it’s better to get a web designer rather than a print designer to generate any new designs for your website..

You may be thinking that you need a lot of extra functionality in your new website.  Well again, unless your current development team are hopeless then it should be easily possible to add any required functionality to an existing platform.

The same goes for getting a responsive website.  You do not need to rebuild your underlying platform just to develop a responsive website.

In fact the platform is becoming less and less of an importance as they are all pretty good and have their pros and cons. Magento is great for some types of e-commerce site.  Wordpress is pretty fantastic for any sort of simple CMS and there are loads more.  At Datadial we have developed our own e-commerce and CMS software and they are more than capable of doing whatever is required.

What about search engines?

What remains more important than ever is the site architecture and content structure in terms of ensuring usability and search engine friendliness.  This can sometimes require a rethink of the underlying data structure and in the event that the current data architecture is so poorly thought out then this would be the point at which you may want to redesign rather than reskin. However, pretty your website is, if it’s poorly architected then it is unlikely to perform in search engines.

 

 

 

adtech

Martina Martina

September 12th, 2013.

Things I learned at ad:tech London…

adtech

Today is the day that ad:tech came to town!

Behind the glass doors at National Hall, Olympia lay a  smorgasbord of digital know-how; from online marketing guru’s to customer relationship management specialists and experts on mobile marketing.

With seminars to the left, conferences above and pop-up stands everywhere else, people from far & wide scattered about the building, shuffling papers and clutching iPad’s on a journey to learn how to be better at their job.

After circling the perimeter to check out some of the businesses on show, I found my way to Oban Multilingual‘s free seminar, where Jonathan Murphy covered tips on how to successfully run multilingual PPC campaigns.

Helpful tips on multilingual PPC campaigns:

  • Some PPC campaigns are generally easier to rank in non-English speaking countries, because competition isn’t always as fierce.
  • When setting up domains in foreign languages, Google translate should not be an option.
  • Whilst Google is king of the search engine in the UK, this doesn’t always apply abroad; Asia favors Baidu and Yandex is popular in Europe – this should be taken into account.
  • Webpages should be translated (by a qualified copywriter) after research has been carried out on things like colloquialisms or Americanisms  such as “free delivery” that  changes to, “free shipping” for websites in the USA.
  • Call-to actions and the colour used to display them is important; red is popular in Asia whereas orange is something that would be used in the UK (where red is usually a no-go for a call-to action).

Other useful marketing tips:

After the above I milled about, popping in and out of other talks, to see what other gems I could pick up – Here are a few I particularly liked:

  • New international website with no inbound links and no indexed pages? – Try PPC!
    Instead of waiting for Google to trawl through the pages on your website and index them, think about how Google uses it’s robot: adsbot-Google.
    Pages will be read if you are buying traffic to them, which can eventually lead to rankings, even when the website is relatively unknown.
  • Using video marketing in Google’s display network? – Include a transcript!
    YouTube allows you upload transcripts for your videos to determine the video’s keyword relevancy for a user searching for that topic. However, it has been tested and proven that Google also uses these transcripts outside of YouTube to index these videos too! So transcripts could help your video turn up in a Google search…
  • Are your YouTube videos getting enough attention? – Stop other ‘related videos’ videos showing up after yours yours (when embedded on a website)
    Suggested videos are great and all, but not when they could potentially drive business away from you. Simply disable related-video suggestions on YouTube before embedding them. Problem solved!

I hope you find this information useful, I did! ;-)

cognitive-science

Danny Danny

March 19th, 2013.

What Can Cognitive Science Teach us about Outreach?

Over the past few decades, businesses which engage in advertising, PR and marketing have increasingly turned to research in the cognitive sciences to inform their decision making. The hope is that greater insight into the psyche of the consumer will ultimately lead to more profit. In recent years, the rapidly developing field of neuroscience has come to the fore with organisations as diverse as PepsiCo, Intel, CBS, eBay and ESPN utilising ‘neuromarketing’ company NeuroFocus to test for various physiological and cognitive responses to commercials, branding and products.


Neurofocus-timeline

There is a straightforward reason for making use of such complex science:

Christof Ehrhart

We need some understanding of who and what we are communicating with, if we want to have any hope of them understanding us. This is why it is worthwhile incorporating an understanding of cognitive science, whether psychological, philosophical or neuroscientific, into an outreach strategy. Even a cursory glance over the cognitive science page of Wikipedia will reveal that our gut instinct about both ourselves and others is more often than not, flat out wrong. A good outreacher needs to dig a little deeper.

Classic Study: Behaviourism – Skinner and the Rat

Skinner-and-the-RatPsychologist B.F. Skinner devoted the bulk of his career to the understanding of human behaviour.  Perhaps his greatest contribution to cognitive science was his theory of operant conditioning, which holds that behaviours can be learnt on the basis of positive or negative reinforcement.

Skinner demonstrated his theory with a device known as the ‘Skinner Box’, which featured little more than a small container, a hungry rat and a selection of levers. When pressed, one of the levers would release a small pellet of food.  Quickly the rat learnt to only press this lever if it wanted to get what it desired. Reinforced by the reward of food, the rat would readily repeat this action over and over again.

But what does this tell us about outreach?

It tells us that well-rewarded behaviour will be repeated. For example, if a journalist has posted an infographic before, had good results, then they are likely to do it again. They know the operation and realise the benefits. This factor of repeatability means that outreach is more scalable.

However, this is not to say that we shouldn’t outreach to those who have never posted infographics before. It took Skinner’s rat some time to understand the process, but once the behaviour is learnt, it is likely to be repeated. This is where persuasion and information kicks in. We wouldn’t dream of entrapping potential clients in a cage to reap some reward: in the rat’s case this was a bag of food, in our case it will be the prospect of driving traffic and awareness towards their website, or just spreading the joy of infographics.  Our positive reinforcement will be much harder to enforce. So we have to provide examples of previous successes, as well as building trust to get clients pressing the lever for content again and again.

skinner-and-the-journalist

Wisdom of the Ancients: Emotion and Reason

In the great philosopher Plato’s famous analogy of the soul, emotion was two horses pulling a charioteer, reason, in opposing directions. The harmonious soul would be able to keep both emotion and reason in balance. A strong outreach strategy should have a similar aim.

EMOTION:

Chris-Graves

REASON:

  • Marketers must be able to reassure the logical characteristics in consumers. A tug-at-the-heartstrings ploy may go over some peoples’ heads, or worse still, invite cynicism.

How does this relate to outreach?

  • While using emotional hooks is important for content you can’t rely on it for all methods of outreach.
  • Know your market.  Some markets will not mind their emotions being pandered to whereas others will see this as little more than fluff, prizing ‘the facts’ much more highly.

Donald-B.-Calne

A more integrated approach between the emotional and the rational will maximise the effectiveness of the outreach.

Recent Study: Optimism Bias and the Effort of Rejection

Optimism Bias:- Research into human decision-making suggests that humans are naturally hard-wired to believe.

It requires greater cognitive resources to question an assumption. It is more effective to believe something than to reject it. By nature, we are trusting. This is why big institutions, popular brands and institutions are built on popular belief and trust. To constantly test and question stimuli would be too draining on our cognitive resources.

Daniel-Gilbert

How is this applicable to outreach?

  • Spend time outreaching to larger influencers. Your content/image/post/media will have greater longevity and far reaching effects- people trust household names.
  • Engage in an initial conversation to build the relationship, assuring and informing your outreach target. Eventually, once the aims have been met, it will be far less likely that your request will be denied due to the cognitive efforts of rejection on the receiver’s part.
  • Have a full proof strategy, that way you are prepared to respond to any queries.
  • This can also be applied to persuasion, turning a ‘no’ into a ‘yes’. It’s like a mental tug of war, making the effort of rejection even more exhausting.

To Conclude:-

  • Well-rewarded behaviour will be repeated.
  • Emotion and reason come hand-in-hand. A conclusion (logic) usually results in an action (emotional impulse).
  • Determine the market before taking the plunge, whether a more emotive or logical method should be applied.
  • Have a full proof outreach POA so that any queries can be met with total reassurance, making rejection less probable.
  • Use other brands and institutions where possible to enhance your own content.

Bill-Gates

Danny Ashton is the director of outreach at the infographic design agency – Neomam. He can be found on Twitter and Google+.

BP

Joe Joe

December 5th, 2012.

Content Marketing Advice for Buckingham Palace that You Can Use Too!

Aside from staggering wealth and undeserved attention, one of the things that I’ve always associated with The Royal Family is their strategic but reserved PR coverage.

I remember when the Queen Mother passed on. The news was broken by a headed-letter placed at the gates of the palace. 10-Years-On, the world has changed. In the age of Social Media and online press, would they still have delivered the statement in this way? I doubt it.

It would be a waste of paper.

Buckingham Palace is moving into the modern age, and I think that’s a step in the right direction.
Following the announcement at The D and D of C’s website  that there is to be a Royal Baby, the whole world has gone Royal Baby crazy. For an idea of what the baby will look like, The Poke gives a pretty scientific model. For an idea about names,  namethatroyalbaby.com is the place to go. As The Royal Baby still hasn’t developed a skeleton and is smaller than an apple, all we can be sure of is it will be a PR dream-come-true. So I thought I’d write a guide for Content Marketing that The Palace can use to promote the infant once it’s born.

…Other readers might also find it useful for their company’s Content Marketing Strategy.

There can be little doubt that content marketing should be a central focus of your digital marketing plan. It’s alleged that 19% of Internet Users now get their news from Social Media. I can attest to this: having spent most of yesterday avoiding social media platforms in case I saw spoilers for the Boardwalk Empire Season Finale, I only found out about the Royal Baby this morning when I was on Twitter researching coverage of the Pandas at Edinburgh Zoo. But with 400 million Tweets being sent per day, and 1 Billion Facebookers scrolling through content all day long; how can you make the Royal Baby (or your product) get the attention you think it deserves.

SECTION 1: Competiting for Attention

As with any content production, you need to know your audience.

When it comes to Content Marketing, often it will pay dividends to build-your-own audience. Obviously the current market-share for people interested in the Royal Baby is lower than it could be. Create content that evokes people’s curiosity and encourages them to come back for more. A weekly feature called ‘Ask Royal Baby’ where Royal Baby answers Tweets on a YouTube Channel, or takes part in a Google+ Hangout would be ideal. Tweets featuring #AskRoyalBaby will stand out in the stream, and the Sharability of videos means you’ll see huge coverage, and a huge amount of attention.

(If your product isn’t The Royal Baby: You might benefit from an ‘Ask an Expert’ style weekly blog that runs along the same lines.)

Technological Sophistication

As well as being current with what you output, you need to be current in how you output. It’s no secret that the ease and simplicity of mobile internet has made the trials of turning on a computer a thing of the past. React to new releases in the digital consumer world before your competitors and you’re bound to see the benefits before them. You might consider releasing an App with minute-by-minute news and updates straight from Royal Baby central. As new technology reveals itself, don’t be afraid to take chances on new ideas. You never know – Royal Baby could be the first star of Holographic Video Blogs!

(If your product isn’t The Royal Baby: Make sure you’re aware of growing interest in different areas of media consumption. A fairly basic App could be a really innovative way to interact with your customers, or distribute your Blog and Newsletter).

Section 2: Original Content

You are probably asking yourself ‘How Do I Remain Current AND Still Stay Original?’

Simply put, I would say the most efficient and effective way to combine these two things is to put new slants on established concepts. Make things that people will find entertaining or useful and, importantly, things people will want to share. These are all concepts you’ll be very familiar with, but for clarity and usefulness, here are all of them:

How-To – Accessible Application of Expertise

This could be anything from your typical ‘How to’ Video Tutorials (‘How to change Royal Baby’s Nappy’; ‘How to Dress Like Royal Baby’ etc.), to Un-Paid (or even Paid) Teleclasses such as ‘How to Prepare Royal Baby’s Dinner in 10 Easy Lessons’ or ‘Why Is Royal Baby Crying?: A Five Week Course’. People will visit your company’s page to turn their interest into expertise. The more variety of ‘How-Tos’ you offer, the more visitors you’ll attract.

 

(If your product isn’t The Royal Baby: Share the knowledge in your field of expertise. ‘How to Revamp Your Webpage’ or ‘5 Ways to Make Your Own Furniture’ would work equally well. And like I say, you can name your price if you don’t feel like giving your secrets away for free.)

Also: don’t underestimate the power of E-mails. You can offer E-mail guides which could be more cost effective and a lot simpler if your professional interest is more technical.

Blog Series

You already have regular news updates on your website, so why not offer a weekly or fortnightly specialist post. Much like SEOMoz’s Whiteboard Friday where SEO concepts are described by a professional using a White Board to illustrate their points; you could offer a an insight into Royal Baby’s lifestyle from the people who know him or her best. ‘Royal Family Friday’ would be an excellent platform to get visitors to your website. Short interviews with members of The Royal Family talking about Royal Baby are sure to bring in hits. Think how many people tune in for The Queen’s Speech on Christmas Day. Imagine how much traffic she could bring in each week just talking about Royal Baby’s antics. It’s an untapped gold mine.

Angry Birds isn’t as easy as it looks – Source

 

(If your product isn’t The Royal Baby: Think what regular features would interest your audience. If you run a management blog, it could be worthwhile interviewing managers from different industries each week on ‘My Manager Monday’. If you run a Travel Agency, you could have reviews of different holidays from people who have just returned home in a weekly ‘Airport Arrivals’. The scope is huge, but as long as people will be interested and willing to share it, there’s no reason you can’t give it a try!

Top 10s

This is an incredibly straightforward and well-used format. It’s basically an entertaining list of things related to your company. It doesn’t even need to be 10! You might go for ‘The Top 10 Mushed Food Royal Baby Loves’ or ‘5 Toys Royal Baby Can’t Sleep Without’.

(If your product isn’t The Royal Baby: Come on… This is an easy one. Just make sure you’re relevant and interesting!)

Twitter Campaigns – Make Your Content Live in the Stream

The top thing to remember when using Twitter for a marketing campaign is that it should be 95% relationship building and only 5% selling. Twitter is predominantly a social platform. People want to see the latest thoughts from their friends and celebrity interests in their stream, so flagrant advertising sticks out like a sore thumb…

A sore thumb that’s been cut off and glued on…

A sore thumb that’s been cut off and glued onto a mouse’s back….

Ok, maybe that’s too much. The point is: it’s obvious and unwelcome. If you only tell your followers about Royal Baby merchandise all day, you’ll be doomed to fail as people don’t just want to be sold things. If you actively engage with your followers by replying to their tweets and sharing pictures and videos, you’ll probably find them much more susceptible to being sold Royal Baby calendars and car accessories.

(If your product isn’t The Royal Baby: Don’t underestimate the power of Twitter. At the minimum, you could use the platform to promote news from your company and share content. If you are a reasonably well-established company with thousands of followers, you could start a Twitter Event. Stage a giveaway for the 1,000th retweet, or start a Hashtag idea like #ReplaceSongNamesWithCarParts or #CarPartFootballerNames. If it’s funny and accessible, people will be weighing in with their own ideas in no time, (but if it spreads too far you probably won’t get the recognition for creating it).

Compare whatever you’re writing about with a current news story

[See ‘Content Marketing Advice for Buckingham Palace that You Can Use Too!’ by Joe Shervell, or ‘What The Leveson Enquiry Can Teach Us about Tobacco Farming’ by nobody.]

Reproduce Advice You Gave a Client

If somebody phoned you this afternoon asking for your advice, they probably aren’t the only person who needs it. Turn a customer’s question into a ‘How-To’ (see above) or even a Video Q&A with the customer where all questions are asked and answered. This could be anything from ‘How Can I Join the Royal Baby Fanclub?’ to ‘Which University Will Royal Baby Attend? I Want My child to Marry Royalty’.

(If your product isn’t The Royal Baby: Judge the important problems your customers are brining to you and work on ways they can solve them by referring to your blog or online guides. Again, the more diverse the content, the wider the variety of visitors you’ll attract.

Never Underestimate the Power of Hard Copy

In the modern world, emails; messages; texts and tweets fly around our heads and across our field of vision faster than we could possibly process. It might be a refreshing and paradoxically novel idea to approach your audience with something fresh: hard copy letter or CDs or DVDs. You could send out hand-written letters to everyone citizen of Britain and the Countries of the former British Empire, signed with a poster-paint handprint by Royal Baby. This would be a massively personal way to reach every member of the target audience.

(If your product is not The Royal Baby: You could send out sales enquiries in hand-written letters, or send your Newsletter printed on card. This will instantly set you aside from everyone else in your industry and keep you at the forefront of the clients’ minds. Floppy Disks may stand out even more, but unless your client has been making a concerted effort to halt progress, they will only be useful as Coasters).

Section 3: Other Key Factors

Aside from the content itself, there are several theories worth bearing in mind.

Good Content = More Followers

Broadly speaking, the better the content, the more people will want to see more of it. These will be the subscribers; the followers; the digital friends; but crucially, the online customer base that is so essential for this type of marketing. The more people who are interested in Royal Baby, the easier it will be to tell them about Royal Baby.

Content Knows No Bounds

 

For the connected generation, everything is accessible on mobile. Whether it’s an article, picture or video; you can access it on your desktop, tablet, phone, TV or PS3, all at the same time! This means it’s never been easier to get the latest content from Royal Baby straight to the people you want to see it the most.

The More Natural, The Better the Results

The more your content fits into the platform you’re using, the better the engagement from the audience. ‘Sponsored Tweets’ look just like Regular Tweets (Except for the fact that they say ‘Sponsored Tweet’). To Johnny User, this is much more acceptable than the stapled-on banner ads we learned to ignore in 1997. It also puts the content directly in the stream, meaning even the most highly-trained content avoider has to give it a cursory glance. If you fill Royal Baby’s fans Timeline’s with pictures and Hilarious Demotivational Posters, you’ll find a much higher engagement than straight-up bit.ly links to RoyalBabyShop.Com.

Don’t Be Afraid to Use Other People’s Success

Unfortunately, Royal Baby isn’t due to make an appearance until Spring 2013. This means he or she will be late for even the ‘Dead Horse Flogging’ phase of Gangnam Style. But you could recreate a timeless classic in the Sneezing Baby Panda video, with the Duchess of Cambridge nearly having a heart attack as Royal Baby sprays mucus everywhere. Or feature Royal Baby in a series of parody Old Spice adverts doing dangerous but awe-inspiring things like cliff-diving or riding a motorbike around the Large Hadron Collider.

Never overlook the importance of a Strategic Partnership with other brands. I’m sure Google will do some kind of logo to celebrate the baby being born. In fact, I’d put money on it. Other internet sensations Royal Baby could be involved with are:

– Twitter Feud with Nicki Minaj
– A Vice Documentary About Royal Baby
Will It Blend?

Ok, I’m joking about the last one.

But there’s nothing wrong with partnerships. You’re judged by the company you keep, but if you can achieve extra exposure for your product then there’s no reason not to try it out.

Whether you’re promoting The Royal Baby, or a Digital Marketing Agency; original marketing that gets people talking and sharing is the way forward. Generate interest and you’ve made a step towards generating sales.

moustache

Martina Martina

November 1st, 2012.

4 things Movember can teach all businesses

moustache

Image Source

What is Movember?

  • Movember (a combination of the terms Moustache and November), is an annual national incentive welcomed far and wide by mo bro‘s (Movember brothers, I think) who help to raise awareness for men’s health, specifically prostate cancer and other male cancer initiatives, by the growing of their moustaches.
  • The idea was launched circa 1999 by a group of 80 guys in a pub in Adelaide – and since then has gotten great publicity for it’s cause, with ambassadors including many well known celebrities  such as Justin Bieber, Snoop Dogg and UFC Lightweight Champ Frankie Edgar.
  • The campaign has even gone on to partner with Google Chrome to create a video:

Great! – What can businesses learn from Movember?

Aside from the success that comes with the genuine promotion of a charitable cause, there are many things all business owners and it’s employee’s can learn here, including:

1) Teamwork increases the odds of success!

It was a team of 80 guys that first started the initiative, not just one. Now, while it is entirely possible to begin something on your own and grow it from there, it is so much easier having people agree on the same thing from the start.

Aside from the team of people being on the same wavelength, being part of something gives it more power, which gets things going faster than if you have to wear all the hats yourself!

2) The best gains can be gotten through giving something away!

There’s a reason why on your lunch-break, if you’re lucky you’ll see a coca-cola van parked up, attached to a trolley full of free drinks it’s giving away – branding.

Being known to seduce potential customers with your product is an age-old tactic and is regularly used, use it!

The original mo bro’s gave away their freshly shaven upper lips and gained tonnes of cool-points in return.

Whatever your business niche, offer up some freebies! It might lose you money in the short run, but could very well gain you leads and will strengthen your brand awareness in the long run.

3) People outside of your niche, will help you – if what you are doing helps them!

With the recent banking scandals and shortfalls related to the Olympics, it might be hard to believe it, but people like to be nice! – Even more so when other people appreciate their niceness.

One example of this is Qantas –  the flag carrier of Australia, who painted a moustache on one of its airplanes in aid of the charity in 2011.The famous ‘tache can also be spotted at the Qantas terminal where it is displayed proudly on the entrance building:

Quantas-terminal,-Sydney

Image Source

The business of aviation isn’t particularly well known for charity among the masses, however Qantas getting involved in this shows that it doesn’t matter what you do, it will be recognized if there is genuine goodwill behind it!

4) Forget paid promotion in hopes of going viral, if your idea/cause is a good one, that is PR enough!

It’s true you can buy your way to a million views on YouTube and etc. but I’m guessing the satisfaction isn’t nearly as close to when something genuinely takes off!

Of course working with internet giants Google can bring any cause to the attention of the masses, mostly because Google pretty much run the inter-web. However, it wasn’t Google that shed light on Movember alone.

The charity worked its own way to the forefront for many reasons the biggest being that it relates to men, who make up a huge scale of the population!

Allowing/encouraging others to get involved in your cause, means they’ll feel closely related to it, and if it appeals to them personally they’ll be even more likely to continue or at least acknowledge it among peers.

After that, going “viral” is almost the next step, simply because people will want to be a part of something so good!


Ask Men‘s Movember movie comedy short:

MovemberTV: Movember’s Impact on Awareness

30-ways-to-promote-your-blog-posts

Martina Martina

October 23rd, 2012.

30 ways to promote your blog posts [Infographic]

Here at Datadial, we enjoy sharing the webs little gems when we stumble across them! Today is one of those days! ;-)

Take a look at the helpful infographic below, that shares some tips for you fellow bloggers on how best to get the word our about your amazing blog.

Feel free to share any useful tips you might have below:

Image Source

instagram

Martina Martina

April 11th, 2012.

Three things the sale of Instagram can teach us about business…

1. Less is more

I could write you a list (but I wont) of the number of photo sharing applications, tools, add-ons and features the internet has to offer, that didn’t just sell for $1 billion dollars to Mark Zuckerberg. So what made Instagram so desirable?

To answer that question, we must look at what it actually does:

  • Instagram is a free photo sharing program that allows users to take a photo, apply a digital filter to it, and then share it online.

That’s it? Yep, that’s it! Whilst many developers often try to create something so innovative, exciting and unheard of, that it is often unnecessary. It’s popularity proves that all people really want to do is upload cool looking pictures to the internet and have people “ooh” and “aah” at them.

2. The company you keep speaks volumes about you

It’s true. It’s been true since you were old enough to know what street-cred meant and cheeky enough to be selective about what shoes your parents bought you for school because the popular kids were wearing them.

Once Instagram attached itself to the iPhone, it was the inception of something brilliant. In business, you are not trying to reach everyone on the planet because that is impossible. Greatness is often born out of a niche. That is exactly why Tesco and Waitrose can exist in harmony – each business appeals to the pockets of a particular consumer and does that really well. That’s all you really need; to please your niche consistently.

3. Make changes before completely giving up

Kevin Systrom created Instagram only 2 years ago in 2010. However before you call him an upstart that got lucky, consider his earlier attempts with Photobox in 2004 that allowed you to send large images to a friend online, followed by Burbn, a useful HTML project allowing you to update people on your location and then Instagram. Each idea was a good one, but Instagram, was and is a great one! Kudos Kevin! :-)

Martina Martina

August 24th, 2011.

Why your website isn’t as fast as it should be…

Heavy wheelbarrow

400 Error!

Image source

Imagine…

…a wheelbarrow in an open field that you drag along every day filling it with this and that – each thing you add to it has some significance and some use.

Now imagine you never empty the wheelbarrow. Each day, not only do the things you found the week before now lie at the bottom covered by the newest additions, but the device also becomes increasingly heavy to pull until eventually, it becomes almost impossible.

Now think of the wheelbarrow as your website, and think of its contents as the factors affecting its speed – Let’s explore these factors…

Bad HTML:

Bad HTML example

Erm...does "b" stand for "big" or "bold"?

 

  • Empty spaces between code (This only adds to processing time)
  • Missing tags (Causing internal errors & bugs in the site)
  • Bulky HTML (such as using unnecessary tags where something more CSS compatible would work better e.g. using the tag “font-size” rather than just “small”)
  • Background colour being the same as text colour (making all text unreadable)
  • Hyperlinks that fail (Devaluing your site in terms of credibility, and possibly increasing bounce rates)
  • Missing images

An overload of HTTP requests:

An example of too many HTTP requests

Kabooooom!

Image source

 

Whenever your web browser fetches a file from a web server, for example when it loads a picture, it does this by using HTTP which stands for “HyperText Transfer Protocol”.

HTTP is an action whereby you’re computer requests for a particular file. One example is a request for ‘home.html‘ (the homepage of a particular website). The web server then sends a response to the computer that says something like: “Here’s the file you asked for” which is followed by the actual file itself.
Understandably, if your server is receiving a very high volume of requests for a range of different things, such as pictures, graphics, photographs, music players and video rendering, it can take its toll and end up really slowing your website down.

JavaScript/Flash overuse:

Glowing computer

Dude, too much flash!

Image source

 

JavaScript helps make things look nice. Lines of code enable things such as widgets, adverts, and analytics services to work successfully. The issue is that both kinds of software can be “heavyweight”. JavaScript performs ‘sequentially’ rather than ‘concurrently’ – this means that nothing else loads before JavaScript loads. Of course, this becomes an issue when you have tonnes of JavaScript code, each one longer than the last, preventing anything else from happening.

Too many cookies:

The Cookie Monster

Nom Nom Nom!

Image source

 

HTTP Cookies are used mainly for personalization and authentication purposes. A series of saved information is exchanged between the web server and the browser in order to remember things about how you are using the internet. For example if you are shopping online and exit the website returning at a later date, a cookie will enable the site to remember what you had in your shopping cart so you don’t have to spend time finding the same items again.

However, because saved information is being kept on the server, a build up of this can add to the process time on a website. In some cases, hackers even use cookies as an opportunity to track browsing activity; this is called spyware…so beware!

Bad hosting:

 Image of Robert-Kilroy-Silk

Erm...

Image source

 

Web hosting is the business of providing storage space and access for websites. Bad web hosting happens when said storage space is overloaded with many websites, yours is added to the list and so runs slow. Other issues caused by a bad web host include:

  • Search engines being unable to crawl your site resulting in a fall in Search Rank
  • Your website being “down” (not working, sending out 404-errors)
  •  Not being able to contact your web host to fix the issue (since the service is so bad the system has probably crashed)

Excess of external media:

Multiple Satellite Dishes

No signal...

Image source

Embedded YouTube videos, actually embedded anything that is coming from another website can potentially slow yours down. When you embed something from another site, you are relying on that sites web server, that sites speed, and that sites ability to ensure the embedded item is working properly there, so that it works properly on yours site. Often, even when it works just fine, it might add an extra few seconds to a certain page loading…a few seconds a potential customer may be unwilling to wait!

Spam:

A Can of Spam

Ew, gross!

Image source

Spam is so much more than just a bunch of annoying emails. It slows down the Internet and it increases consumer fees.

The internet is a network where spamming effects everyone that uses it. To push spam around the internet relies on a process; it begins with global networks that pass the spam along to their destination, and ends with the message being received by the recipient.

Simultaneously, time, money and resources are used trying to catch and prevent spammers from infiltrating mail servers resulting in higher costs to the consumer because providers are forced to add more security to their servers and hire more staff to manage and prevent the problem.

Be sure to spam proof all web forms by adding “captchas” or similar.

Favicon neglect:

Image Illustrating a Favicon

You need one of these!

 

A ‘favicon’ is an image (as shown above) that stays in the root of your server. It’s definitely needed because even if you don’t care about them, the browser still requests one. If there isn’t one, it will respond with a 404 error (meaning not found). Any error message, such as a 404 or 301, is an extra message sent that adds time to the processing of a site.

This image or lack thereof, interferes with the processing sequence by requesting extra components in the load, and since the favicon is the first thing that is downloaded before these extra components, if there isn’t one, the first thing downloaded will be an error.

Too many advertisements:

Too many Ads

Hmm...where to start?

Image source

Any time a site uses advertisements, you are adding to other processes a site goes through in order to function correctly. Programmes like Google Adsense and Microsoft adcenter are external, and reputable, however it is logical to practice the same rules as with external media; everything in moderation – besides, sites with too many ads look un”site”ly! :-P

 

If any of these apply to you, take active steps to protect your website against sloth! Speed be with you!

Martina Martina

August 11th, 2011.

[Infographic] – Which search engine holds the most weight?

Google, Google, Google…it’s all we talk about, it’s (possibly) all we care about in terms of SEO ranking and PPC ads, and some might say they even live in fear of it (you know, since the big bad Panda updates).

One thing we can’t argue with however, is its resourcefulness; it has “everything” one could need, making it so much more than just a search engine. It’s a machine.

Now that isn’t to say that Google can’t be annoying sometimes (infact an earlier post of mine focuses on just that *shakes fist* :x ) and familiarity breeds contempt after all, right?

Perhaps it’s because of its ‘one size fits all’ approach or perhaps it’s because of it’s dominance of the entire internet that causes people to look elsewhere for a search engine that fits their particular needs and that feels slightly more personal…in any case, I came up with this helpful infographic to help you decide:

Click image for the full HQ infographic

Use the following code to post the full infographic to your blog:
<a href=”http://picturepush.com/public/6293344″><img src=”http://www1.picturepush.com/photo/a/6293344/img/6293344.jpg” border=”0″ alt=”Image Hosted by PicturePush – Photo Sharing” /></a>

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