Did you mean…/search instead for…?
YES, of course I meant that! – And If I left a vowel or a connective out because unlike you I am not a robot & I like to use computer-speak, then so be it. The bottom line is you knew what I meant – so did you have to be as condescending as that and point out the mistake I made?
Really Google? Finishing the search before I have written it? I mean c’mon – it’s one thing that you’re arrogant enough that you feel you need to tell me the speed in which you gathered my results, now you’re finishing my sentences for me like we’re in a marriage?
I’m at work, I’m signed into Google. I search a keyword phrase I’m using in Google Adwords & bingo – I’m ranking number 3 on the 1st page! That’s weird, yesterday I was on the 5th page, I haven’t upped the bids in-fact – I haven’t made any changes, but I’m not complaining at all, instead I sit & wait for the money to roll in. I get home from work and quickly carry out a query and sit back waiting to see my site turn up on the first page for that particular keyword and… hold on, it’s not there? I click to the next page and nothing. I carry on until get to page 5 and there my ad is. I find and ask an SEO expert why this has happened & I’m told that when I’m signed into Google, the results differ from when I am signed out. I feel as though I’ve been living in the Matrix. *sigh*
Google seasonal/holiday/anniversary/event themes
I know its Christmas when the streets are paved with sleet and debris and every shop I go into leaves me that little less well off than I was before I walked in. I know its May-Day when I get that extra day off of work, I know its election day when people lie to me about which policy I ought to be interested in because the amount of tax I pay will go down. Nevertheless, Google wants in on the reminders too. I guess its okay, but sometimes I just don’t want to care. I’m sorry.
Google Chrome’s Sloth
Look. I want a *extremely mild expletive* homepage button on the interface without having to go into the settings and put one there! Is that too much to ask? – Surely not if Firefox and IE understood it.
Sorry, we own YouTube so you can’t sign in without us knowing
Now, they may say a change is as good as a rest but I beg to differ. I’ve been signing in with the same username & password since I opened a YouTube account but Google wants more of a direct approach. Now you cannot access your settings unless you sign in via your Gmail account, which is reasonable enough – but what if you have multiple Gmail accounts? I don’t really have a problem with this one, but imagine if Google started buying up everything on the internet enforcing this same sign in rule or else no access. While it may not be that bad, it’s the principle…
…Oh well, as Google grows stronger by the query, I’m sure there will be more to add to this list soon!
Are your bounce rates extremely high? Does Google Analytic’s show that people are only spending a very short time on your site before leaving? Loyalty rates low? As a web-master if you face any of these issues, read on for some tips on how to overcome them:
Have some “me” time
Link to your site – on your site. The more links your website includes to the pages on your site the better. The simple logic behind it is this, when these links are clicked, they lead to another area of your site. This means people will be hanging around longer, seeing what else there is to see rather than being lead off to other places online or simply leaving altogether.
Opt for quality over quantity
What would you rather:
(a) thousands of visitors daily who stumble onto your site & realise they have been duped by your misleading ad causing them to instantly leave and grumble about wasted online browsing (which would result in high CTRs, virtually no conversions and an extremely high bounce rate).
(b) a consistent amount of daily visitors who spend a little longer on your site browsing and hopefully converting?
The point of this rhetorical question is relevance. A person wanting to buy household goods for interior design, finding your site through an ad suggesting household goods for interior design before discovering what you actually sell are gardening products, will leave. You may be happy about a high CTR but remember, you are paying for every click in a CPC campaign and every thousand impressions in a CPM one; be specific.
Avoid mazes, nobody likes those
The origins of the internet arguably date back to the 19th century, yet 2 centuries later people still create websites with awful navigability leaving the average web surfer frustrated enough to give up searching for whatever it is they wanted on that particular site and going elsewhere. If you want people to stay, you must make each section of your site clear and easy to get to, it wouldn’t matter if you had the most wonderful web content available if people didn’t know it was there.
Get the right look
Using Google Adsense is one great way to bring some extra revenue. When people come to your site and you have too many ads, links to here & there, misspellings, dodgy looking logo’s/pictures, flashing animations and the like…they leave. These things are annoying and really count towards (or in this case against) customer confidence. Try Google’s ’website optimiser’ – a tool that allows you to test different versions of your site to help decide what the best version is.
Incentives and interaction
Incorporate things into your site that people want to spend time doing, this could include anything from quizzes, polls, questions, comments areas, forums, things to rate, games etc (I could keep listing things but I think you get the point).
February 24th, 2011.
The current trend of Newspaper sites to publish their content behind paywalls seems to be gathering speed. The recent Google announcement of its OnePass payment system can only increase the process by making payment technology available to a wider audience.
I thought it would be interesting to look to see how the move to paywalls has affected the news sites backlink acquisition rates.
So far the main newspapers that have added Paywalls have been,
- The Financial Times – 2002
- Moneyweek – 2005
- The Times and The Sunday Times – April 2010
- The News Of The World – November 2010
- The Telegraph is set to add a paywall in September 2011
Taking the two most recent examples of The Time and The News Of The World, and using the excellent Majestic SEO graph functionality we are able to see changes on their backlink acquisition rates.
Similar, but less dramatic results for The Times. This is slightly more confusing as the paywall coincided with a domain change from timesonline.co.uk to thetimes.co.uk. We can see clearly that link gains to the old URL start to decline without the new domain ever really gaining links as a comparative rate.
Where I see some really interesting data is in the rate of acquisition for competitors sites who chose not to implement a paywall. A close online and offline competitor to both The Times and NOTW is The Daily Mail.
Their acquisition rate starts to climb sharply from the date The Times paywall goes live, and their highest ever month coincides with the NOTW adding their paywall. It’ll be interesting to see if the following two low months, December and January are a result of incomplete link data or some other trend.
It’s an interesting theory to see of the final few content producers within a market start to perform far better in terms of finance and popularity than those that eventually choose to follow the paywall route.
We’ve all been there, needing to show a friend or colleague something we’re seeing on our monitor but don’t want them to see the entire screen, so we reluctantly fire up photoshop (or paint!), then crop the image, save the image (thinking up some temporary filename and cluttering up yet another folder) and finally email the resulting image – wasting precious time and losing focus on other tasks at hand.
Using the tool that sits next to your clock you can very quickly highlight a portion of your screen and either copy to clipboard, save to your computer, or upload to dowce.com – where you’ll be given back a unique short URL to send out to people. You can even add a caption and password protect your capture. It literally takes a few seconds and lets you get on with your other jobs.
Pre-launch, members of the team here at Datadial installed it on their office computers and found it to be really useful when composing emails to clients which needed to contain screenshots of statistics and website layouts. Friends have also started using it to show each other winning (and losing) hands of online poker! It’s one of those tools that once you pick up, you use more than you would expect.
To give you an idea of what’s on offer, here’s a screenshot of the options you get after you’ve made your selection:
If you choose to Save to dowce.com you’ll receive a unique link to your capture…
It’s as simple as that! For a full demonstration of how it all works and to download dowce for free, visit www.dowce.com
This article is aimed at people new to e-commerce. It covers some of the basics of ensuring that your website maximises conversion rates.
It should also be read alongside 12 quick ways to increase conversion rates.
For more experienced e-commerce managers please see this article on advanced techniques for increasing conversion rates.
1) Minimized Navigation on Shopping Cart/Basket Pages
There is nothing more frustrating for an online retailer than an abandoned basket. Why did the user go all that way and then lose interest??
It’s fair to assume at the check out stage that a user does want to buy something. So our advice is to minimise the navigation available on your shopping cart pages. Keep wording short, simple, and to the point. Do not allow any distractions that could potentially pull your customer away or cause a delay.
By adding in lots of last minute deals and offers you risk diverting attention and losing the sale. Not everyone subscribes to this method, however at Datadial we believe it to be the best option.
An example: http://www.yapp.co.uk/pages/checkout_Login.aspx
2) Clear and Upfront Notification of Delivery Charges
Tacking on fees on to a final price without notification early in the buying process is the quickest way to lose a potential sale. Numerous surveys have revealed that hidden delivery costs are the number one reason for people to abandon a shopping cart. Notify your customers upfront if they will be required to pay any shipping or handling fees. This is a great way to increase conversion rates and build customer loyalty.
3) Clearly Display Trust Elements for Consumer Confidence
Remember, quite often users do not know who you are, where you are or really anything about you. Therefore it’s crucial you do everything you can to gain, nurture and keep your customer confidence in order to increase conversion rates. Here are a few ways to do this:
Clearly display “trust elements” on your website. Trust elements can include:
a. Credit card logos. Use only approved, high-quality logos representing the types of credit cards you accept. This helps customers feel more secure in knowing you are a legitimate business. It also shows the user that they can buy from your site. It may not be obvious otherwise.
b. Contact information. Whenever possible clearly display your companies contact information. Customers need to know they will be able to contact you if they have a problem, questions, or need more product details.
c. Real employee names and a company director. When people shop online they like to know with whom they are dealing. Displaying real names and titles of key company employees will help consumers feel more secure in knowing there are real people running the show and not just computerised robots or answering machines.
d. Photos of faces and places. Include photographs of the people with whom your customer is dealing. If appropriate and applicable, include very short biographies about the smiling faces on your website. Consider using photographs of your business location if applicable. This helps people understand yours is a legitimate business with a real location and that you aren’t likely to disappear in the night.
e. Visual verifications of claimed approvals, affiliations, and other credentials. If you have the “Good Housekeeping Seal of Approval” for example, proudly display it in a prominent place. If you have earned awards for business-related, and sometimes personal accomplishments, tell your consumers with a quality image and link that leads to more information.
f. Push any special customer services you have to offer. If your customer service representatives are bi-lingual or speak multiple languages, find a way to let potential consumers know from the get go.
Multiple Payment options
Most of the time one payment option on your site is totally adequate. But in the interests of maximising conversions you might consider adding other payment vehicles to your site.
The most popular alternative is PayPal. Some users only ever use paypal as they are comfortable with it and trust it. PayPal offers your customers options. They can pay with major credit cards, or can pay directly from their own PayPal account. It also has the advantage (depending on how you look at it) that Paypal store your credit card so that you do not have to re-enter it each time you visit a site offering Paypal. Paypal is also great one for small and start-up businesses that have no established a financial history with their banks. It’s fast and easy to register, display on your website, and capture funds that can be transferred right to your bank account.
So why not add it as an option?
Well it’s expensive with commission rates around the 3% mark (and 20p per transaction). Paypal also have a knack of siding with the buyer in the event of dispute meaning that refunds are issued on request, leaving merchants frequently out of pocket.
It’s an extra administrative thing to manage but if adding Paypal helps get an extra % sales conversion on your site then maybe it is worth it.
Google Checkout also offers easy solutions for start up merchants and small businesses. Google checkout claim to increase leads and create more conversions with a fast, easy, convenient checkout process.
You can also sign for basket abandonment alerts so you can recapture customers who wander away without buying!
The main advantage that Google Checkout has over Paypal is that its icon appears in Adwords results – so naturally drawing your eye to merchants using it, resulting in a 10% uplift in conversion rates according to Google.
However, Google Checkout has many drawbacks. Its interface and design are distinctly amateurish and this influencers trust building for users on their site. (Having said that Paypal’s interface is not much better). Also it’s only possible to link Google Check out to credit card accounts and not bank accounts.
Since its launch Google checkout has not taken off in anyway like Paypal before it and struggles for market penetration.
But, as above, if it means a small increase in sales conversions, and you can put up with the extra administrative hassle, then maybe it’s worth having Google Checkout as well as Paypal as well as normal Credit Card payment facilities.
Like Paypal, Google Checkout is suitable for small and larger merchants alike, though brand aware and high end merchants are unlikely to be found using either as there is undoubtedly something “cheap” looking about both!
I recently went to a talk on the different forms that e-tailing is taking over and beyond the traditional e-commerce site.
Below is a distilled version of the talk with just the best bits. A lot of these examples are only availabe in the US at the moment but by reading this you are getting ahead of the curve!
(The talk was by the big cheese at Pod1 – Fadi – so credit to him for researching it all)
E-commerce via Apps
Start accepting cash and card payments with Square. No contracts, monthly fees, or hidden costs. Effortlessly manage the money you take with an easy and intuitive interface. US only at the moment and only for payments less than $60 but one to watch for sure.
See corporate video
And a review on how it works
Google shopper (Android only)
This APP allows you to scan barcodes, the co
vers of books and media, and even search by voice – the app will tell you where you can buy the same product and at what price. Pretty nifty if it works!
It took 12 months for the location-based social network to attract one million users and by stark contrast; the second million only took three months. Ever since February 2010, the site has been registering over one million ‘check-ins’ a week.
See how it works:
New e-commerce software
Vendr create POP-UP shops – They say that you can create your e-commerce site within 15 minutes. These are basic obviously sites now but I guess they will improve. In any event they will probably do for many home based businesses.
from their site: “Works with your current website: Add a “store” button to your blog or website, and your store will simply pop-up over your content — no more sending your customers elsewhere to make a purchase. Vendr functions as a part of your existing site. ”
Alvenda software allows you to create e-commerce shops within sites such as Facebook – Alvenda’s first customer, 1-800-Flowers.com, launched during the Mother’s Day holiday in 2009 and recognized a 10.5x lift in shopping activity by making it easier for people to shop.
New E-Tailing concepts
Cutting out the middle man – Harnessing the power of social media to revolutionise product manufacture and pricing.
For furtniture design and manufacture: You choose what makes it into our collection. Vote for your favourites and the most popular will be made available to order.
Buy early, pay less
The earlier you buy an air ticket, the less you pay. Now you can do the same with wine. Save £££!
WhipCar is the first service in the world where a car owner can rent out their vehicle for money, whenever they are not using it. WhipCar pairs sensible drivers with spare car time
Typically my knowledge of domains, DNS settings and A-records is happily restricted to one phrase: “Sergio, can you setup a new site please?”
But recently my personal website had issues with the DNS service I was using. I needed to move it, including changing my entire hosting and email. It’s headache material, but it’s one of those things that website owners have to do sooner or later.
If you are also daunted by all of this jargon, this may help:
The small print: this is a highly simplified diagram of how all of this works, intended to only provide an introduction. There are many more connections in between the ones illustrated. This also only shows POP3 email accounts (the most common business setup), but there are other options such as webmail and IMAP.