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On the subject of Technology


Joe Joe

November 27th, 2012.

Google Authorship: Your Agent, Promoter, and New Best Friend!



‘Google Authorship’. You’ve probably heard it being bandied around and if you haven’t taken the time to look into it, now’s your chance. Google Authorship will arguably prove to be the most significant tool for building rankings that Google has ever introduced; and if you’re smart about it, you can start benefiting immediately. This post will explain what it is, its implications and how to use it, so it’s a great place to start. Before we begin, it’s important to say that Authorship and AuthorRank are separate, but inescapably linked. Just like nobody ever talked about Tom without mentioning Jerry, it’s hard to talk about Authorship without thinking about AuthorRank.


What is Google Authorship?

Nutshell time!

Google Authorship is Google’s strategy of linking web authors to their online content. So anything you write online can be linked to your online profile (no prizes for guessing it’s your Google+ profile). Google haven’t officially said that this will lead to a writing-quality based ranking system; but they’ve implied it pretty heavily. In 2007, Google patented something called ‘Agent Rank’. You can take a look at the patent here , but if you’re not versed in patent law, Bill Slawski gives a pretty good run down over in February 2007.

Obviously we’re now spoiled by blogs explaining where they were going with this patent, but with the advent of Google+ and Authorship the theories are starting to become an impending reality.

Be Careful

It’s important to remember that Google Authorship and AuthorRank are separate entities.
You can read all about Authorship at the horse’s mouth; but broadly, it’s the link between authors and their content. AuthorRank is the rating system associated with this link. Authorship is in operation now. AuthorRank isn’t.

In a lot of press stuff the G-team has been saying the main focus of Authorship is to link authors to their content. Google Software Engineer, Othar Hansson appears to be obsessed with the fact that it puts your picture next to your post on SERPs and the psychological benefits of this in terms of connectivity. In his words, it’s Google’s way of ‘making the internet more human’. It’s a lovely sentiment, but cynical-old-me still thinks this is all part of the much bigger AuthorRank picture. And that’s not a bad thing. AuthorRank will be a great way of promoting online content based on the merit of its production and weeding out spammers. It punishes anonymity, but celebrates connectivity, and that’s surely a step in the right direction.
AuthorRank isn’t officially in use yet, but the buzz around it has become almost deafening and smart money is on it being run as an operational algorithm very soon.
But, back to Authorship…

Why should Authorship bother me?

Why shouldn’t it? This is the first chance we’ve been given to associate all of our online work in one centralised beacon. If, like me, you originally avoided the Google+ hype, change your mind now, or you might just get left behind.

There’s never been a better reason to join up. It will ensure you get the praise you deserve for the stuff you’ve written in your field of expertise by linking to similar articles you’ve written. In fact, that plan is already in action. Matt McGee has found that as soon as you’re finished reading an article by an author signed up to Authorship, you press ‘back’ on your browser and Hey, Presto! You’re presented with more articles on the same subject from the same author. This is the perfect type of promotion and will benefit your traffic in no time.

Pros and Cons of Authorship (and, inevitably, AuthorRank)

Let’s take a look at the effects Authorship could have on your business:

– Association with good writers and good content is bound to have a positive influence on your site’s PageRank. AuthorRank will undoubtedly go hand-in-hand with PageRank!
– People will be able to interactively see the merits of your site by clicking the author links on each post.
– Verified quality writers will encourage more people to link to your site. It’ll work wonders for Domain Authority.
– What if that writer who’s earned you all those Click-Throughs leaves? Well, they’ll always be tied to the domain that published their content. So even if they stop writing for you, as long as you both stay on top of your game, you’ll both benefit.
– You’ll get more Clicks because people will trust that smiling Rich Snippet of yours more than they trust a farmed-in link.
– People will be more willing to contact you with their thoughts. That means you’ll be able to engage more with your audience.
– Spammers will be much more easily identified. No Authorship will mean no verified author. Quality content will be rewarded.

– If you rely on one writer for a high ranking/readership and they leave, you’ll have to work extra hard to keep on top and stay fresh. But there’s nothing new there!
– Authorship can’t be attributed to your company, only to your writers.
– Authorship can’t be attributed to a team, only to ONE writer.
– It acknowledges the achievements of individual writers rather than a whole business.
(But the kudos is shared by association, so everyone’s a winner.)

One point which is a mix of a Pro and a Con: a lot of people have been reporting that their Rich Snippets have taken weeks or even months to show up. Generally, Google seems to giving it on a priority basis to people they think have earned it. That is, people who are getting a lot of traffic for a lot of posts. It seems a little harsh to begin with, but at least this way you know Authorship has truly been earned.

At face value, the pros seem to outweigh the cons; and the cons concerning companies benefiting from the writing of their employees seem to be part of an on-going morality battle. Is it OK for an employer to take credit for their employees work? That’s a question for another time on another blog. But in any case it would seem that Authorship unequivocally promotes and celebrates individualism and, to bang the Marxist drum, denies the power of anonymous corporatism.

How Can I Get On Board?

2 Things you’ll need for Authorship before you start out:

– Online Content (you already have that though, right?)
– A Google+ Profile!

I don’t have Google+!

Let’s start from the start. I’ll show you how to set up a Google+ profile from Scratch; using the perfect blank slate: me!

Step 1: We’ll pretend like none of us has a Google account and start from the front door. Head over to Google+

Step 2: Fill in the Details form

Step 3: After a verification process, you’ll be presented with this box:

Step 4: Get your photo up! This will be the photo used in your Author Rich Snippet.

Step 5… and Get Involved!

There are plenty of posts around the web that can give you a complete overview of what Google+ has to offer, but since this post is about Google Authorship I’ll leave you with one piece of advice:

Use Google+ as much as possible. The more you engage with your profile and the circles you build, the more you’ll gain from the service and the more strength you’ll have around the web.

So how do I link between my profile and my posts?

Well, there’s a lot of ways this can be done. The process can be quite confusing, but Rick DeJarnette gives a decent overview.

NB. It’s still a little jargony in places.
I’ll break it down as best I can in a second, but if the HTML stuff gets too much, feel free to watch this video of Matt Cutts and Bond-Villain-in-Waiting, Othar Hansson looking uncomfortable and explaining the HTML coding in very accessible terms.

For Sites with One Author:

If you have an email address on the same domain as your published work:

Step 1: Head over to the Authorship sign-up page and fill in the form.

Step 2: Click ‘Verify’ in the Verification Email.

Step 3: In the ‘Edit Profile’ section of your Google+ profile, you’ll now find you’re a ‘Contributor to’ the domain of the email.

Step 4: Start writing as much as possible at that domain. The more Google sees people are looking at your content, the more important Google thinks you are and the sooner you get your picture on the Search Page.

If you don’t have an email address on the same domain as your published work:

This may also be useful for posts in blogs where you’re a guest poster.

The best way in this case is to include a hyperlink with an HTML “rel=author” tag at the bottom of each page you write.

Basically, rel=”Author” is a way of telling Google that the author of this page is at the other end of this link.

The complete HTML link will look something like this:

<a href=””>Joe Shervell</a>

And behave something like this:

Joe Shervell

Now go back to ‘Edit Profile’ on your Google+ page and edit the ‘Contributor to’ section to include the site you posted to. It may be more beneficial to give the exact URL of the page, like this:

But reportedly listing the domain’s homepage will still work fine.

My site has multiple authors.

That’s ok, so does ours!

Step 1: Make sure you have a Bio Page set up for each writer. Something like this.

Step 2: Set up a Hyperlink from the Content Page to the Bio Page, but make sure you include our old friend, the rel=”author” tag.

Step 3: Set up a Hyperlink from the Bio Page to your Google+ profile, but this time include a rel=”me” tag. Simply put, Google will read this as you saying ‘this is me’.

Step 4: Head back to “Edit Profile” on your Google+ profile and enter the URL of the bio page in the “Contributor to” section.
That’s about the size of it!

But I use WordPress. What about me?

If you’re WordPress savvy then it’s really straight forward:

Step 1: Grab yourself a copy of a plugin like this one.

Step 2: Install it (It’s all explained in better detail right here)

Step 3: Fill in the information on your WordPress User Area.

Step 4: Keep posting and sharing and Google will notice you and give you your well-earned Rich Snippet.

So I’ve Set Up Authorship. Now What?

By setting up Authorship you’ve put yourself on Google’s radar as a writer, and that’s a huge step in the right direction. When AuthorRank does arrive, (and it’s not a matter of if, but when?) the more prestige you’ve earned as a writer, the better.

Use your Google+ profile to interact with your community of readers. Write about what you know, and write about it well. Google will see you as someone worthwhile in the field and give you a better rating in the rankings battle. This ‘writing about what you know’ is an important point. If you’re Noam Chomsky, then Google will recognise all the stuff you’ve written on Language Acquisition and if you decide to blog about it, you’ll be rewarded with high rankings based on your previous work. If you’re Noam Chomsky and you decide to write a blog post about Animal Husbandry in the Serengeti; you might not get the same level of respect.

That seems like an important point; one that I’m loathe to gloss over. Google Authorship can reward expertise. If you build a following and recognition as a writer in a certain field, then it will be reasonably safe for Google to assume that anything you write on that subject will be of a similar calibre. That’s not to discourage you from branching out into other fields; but if you do, make sure you have a community willing to accept that change or you might be punished by negative response.

To sum up neatly; Authorship is essential to let Google know you are a legitimate and quality writer who isn’t out to scam or spam. In the future, AuthorRank will come into the equation, and when it does, make sure you’re ready by building a big following and professional group now on Google+.

And even if we’re all wrong about AuthorRank… what’s the harm in having Google’s Seal-of-Approval on your work?



October 31st, 2012.

Webmasters! Top Reasons You Should Upgrade to Windows 8

Upgrading to Windows 8 has been made very easy and surprisingly cheap. If you have Windows 7 currently installed on your machine and at least semi-decent specs, then you can upgrade to Windows 8 for $40 in no time at all.

But the question is, do you want to? With so many changes in Windows 8 this is a big decision and it’s not quite so straight forward as it was when you chose to embrace Windows 7. This has been designed as a touch and mouse based OS meaning that some of the things you’re familiar with just no longer exist and meaning that you’ll have to learn some new tricks and adapt to a new way of doing things. There’s no Start button for instance, and the Desktop is no longer the centre of everything you do.

Despite these changes however I’m going to argue that Windows 8 is a worthwhile upgrade and that you should on this occasion opt to embrace change – particularly if you run a blog or website or otherwise work online. Here’s why…

It’s Faster

The boot time for Windows 8 has been said to be about twice as fast as the boot time for Windows 7. This means that you do get a ‘close to tablet’ experience when it comes to quickly loading up and getting started which means that you don’t have to sit waiting as long for your computer to load up so that you can get typing. Five minutes saved a day even is worth investing in, but you’ll save more than that because the software all loads quicker too.

It’s Great for Touch Machines

While most of us still do most of our work with a keyboard and mouse, if you do have some kind of hybrid device then there’s no question here – you should install Windows 8 because you’ll get a lot more from that touch screen (and the swiping from the edges is very quick to operate with the thumbs).

It’s the Lesser Evil

Windows 8 represents change, but if you stick with Windows 7 you’re going to be left behind. Let’s think about what your other options are here – OSx? Linux? While you might like those two options, either of them are going to represent a bigger change still than switching to Windows 8 because they won’t run your ‘legacy software’ (in other words software for Windows 7). If you want to run the software you’ve loved and paid for, but you don’t want to be stuck in the past, then Windows 8 is your only realistic option (other than maybe Linux running Wine…).

The App Store

Having an app store on a PC is an interesting idea and could be a great way to get cheap games delivered to your machine and handy little apps made by developers. Meanwhile if you’re interested in app development then potentially this is going to represent a very real money making opportunity with a HUGE market and limited competition so it’s worth getting involved.

It Looks Nice

Whatever else you say about Windows 8 it does look cool. Sometimes just changing things up is interesting and exciting anyway, but when it looks this good it’s definitely worth taking the plunge just for a bit of something new. And you can always change back…

It’s a Big Topic

If you run a tech blog then you need to have Windows 8 on at least one device so that you can write about it. Even if your blog is in a different niche though, this is still going to put you at the forefront and mean you can join in with all those Windows 8 competitions rather than standing outside in the cold…


Martina Martina

October 17th, 2012.

Google adwords: Image search ads


Topic in question:
Google Adwords’ image search ads

Are these new?
Well yes and no. No technically, since they were originally launched at a Google Search event back in 2010, but to you – yes if you have never used them before, obviously.

What are they?
In short, they are ads that include images similar to the ones you see on the search network as part of a PPC campaign.

Where do you use them?
These can be used as part of your online advertising campaign in Google’s display network. Specifically, they will appear at the top of Google’s image search above the lines of images returned. Here is an example:


Why would you use them?
For many reasons. There is a huge untapped opportunity to be found via the images you have on your website than just through regular SEO. For instance, through the ALT-tags used in your images. These can lead people to the content on your website.

Also, often people are genuinely just looking for an image rather than actual text content – for instance when looking for new shoes, or any product they are interested in. This is a great chance to draw in prospective customers.

Hold on, don’t we already have image ads on the display network?
We sure do!

So, how are these different?
They’re completely different. Image ads are ads featured in Google’s display network. This network is different from Google’s search network. Instead, it is a large collection of websites that are in a partnership with Google that work to display graphical ads that have been built with the display ad builder.

Those ads look like this:


Will these cost me more than usual search ads?
No, you can bid on relevant keywords as you usually would. So this will only cost you as much as you choose to bid.

Any tips for effectiveness?
Google advises you create a separate campaign for these kinds of ads. This way you can gauge quality scores much more accurately and hone the campaign in a way that works best.

Things to keep in mind?
Although a useful way to advertise, it is worth noting that there are no guarantees this will be a huge success in terms of conversions, and as with text ads, it is a process of constant tweaking until you find what works.

Some users have suggested that this is something that best works with tangible products (on e-commerce sites) where someone will search to get an idea of a product they will eventually wear, use or feel (i.e furniture, clothing or decoration).

If your product doesn’t fall into this band, then the outlook for image ads search might be branding; a way to advertising the visual aspects of your services. Low Cost Holidays [link redacted] does a good job of this. Here, I searched the term winter holidays:


Okay where do I start?
You can explore this feature in Adwords by selecting a campaign on the left and then selecting ads from the top panel. From there, select new ad and then Specialised – Search from the drop down menu:


Follow the instructions from there. – Good luck! ;-)

Missed boat

Martina Martina

July 13th, 2012.

When missing the boat leads to being forgotten…

Missed boat
Image Source

Online trading is a fast paced world. Whether it be in stock and shares, grants for start-ups or otherwise, there aren’t many examples to date that show the benefits of waiting around.

Let’s look at some examples of once leading technologies, that have recently or notably had to resort to publicising selling shares, or changing hands to stay (or become) relevant; which of these companies/ventures/subsidiaries do you still associate with “cool“?:



Known originally for: Pioneering the discovery of new music online…

Now thought of as
: A dated money leaking endeavour that has passed hands more than a hot potato.



Known originally for: The only key to dial up internet…

Now thought of as
: American acronym that we see online from time to time, mostly trying to be spammed-in as the default homepage for your browser when downloading freeware.



Known originally for: Groundbreaking search engine and most famous Google competitor…

Now thought of as
: Fairly annoyingly designed interface that we’re surprised is still around.



Known originally for: Quirky news discovery site…

Now thought of as: Recently sold to a company for $500, 000 (much less that it was once worth ($175, 000, 000)



Known originally for: The new zeitgeist and awesome brainchild of cool-techie Mark Zuckerburg…

Now thought of as: Slightly spammy/stalky connect-service offering the chance to re-establish relasionships with distant relatives & old “friends



Known originally for: Newbie picture service that made Twitter pics look really cool…

Now thought of as: Lovely money-maker for start-up entrapeneur Kevin Systrom (he knew when to sell)



Known originally for: Having a great customizable email service that tied closely to MSN messeger and then windows live…

Now thought of as: Uber-spammy email service that looks outdated & unsure of its design.



Known originally for: Creating the Blackberry; a respectable device for business-people…

Now thought of as
: Annoying pingy device taken over by tweens and teeny-boppers who got excited about its messaging service, which is essentially not far from a text message.



Known originally for: Competing with the big boys and girls (basically Google) and doing that respectably…

Now thought of as
: A failed Microsoft endeavour, that was close – but no cigar…



Known originally for: Clever algorithms that tailored music choices to the listener based on entering a few personalised details…

Now thought of as: Recently hacked music service that was long out-thought by competitors (Pandora, Spotify and iTunes’ “Ping“)



Known originally for: Pioneering photo technology as we knew it and introducing a sense of class to both the disposable and polaroid camera…

Now thought of as: A once amazing company that failed to follow technology into the world of digital and subsequently faced insolvency.

Don’t get left behind…


Martina Martina

April 11th, 2012.

Three things the sale of Instagram can teach us about business…

1. Less is more

I could write you a list (but I wont) of the number of photo sharing applications, tools, add-ons and features the internet has to offer, that didn’t just sell for $1 billion dollars to Mark Zuckerberg. So what made Instagram so desirable?

To answer that question, we must look at what it actually does:

  • Instagram is a free photo sharing program that allows users to take a photo, apply a digital filter to it, and then share it online.

That’s it? Yep, that’s it! Whilst many developers often try to create something so innovative, exciting and unheard of, that it is often unnecessary. It’s popularity proves that all people really want to do is upload cool looking pictures to the internet and have people “ooh” and “aah” at them.

2. The company you keep speaks volumes about you

It’s true. It’s been true since you were old enough to know what street-cred meant and cheeky enough to be selective about what shoes your parents bought you for school because the popular kids were wearing them.

Once Instagram attached itself to the iPhone, it was the inception of something brilliant. In business, you are not trying to reach everyone on the planet because that is impossible. Greatness is often born out of a niche. That is exactly why Tesco and Waitrose can exist in harmony – each business appeals to the pockets of a particular consumer and does that really well. That’s all you really need; to please your niche consistently.

3. Make changes before completely giving up

Kevin Systrom created Instagram only 2 years ago in 2010. However before you call him an upstart that got lucky, consider his earlier attempts with Photobox in 2004 that allowed you to send large images to a friend online, followed by Burbn, a useful HTML project allowing you to update people on your location and then Instagram. Each idea was a good one, but Instagram, was and is a great one! Kudos Kevin! :-)


Martina Martina

February 29th, 2012.

New EU cookie laws – Will you be breaking them?

Those rascals in Europe have really done it this time.  They have dreamt up the most insane law that will render any complicated website practically unworkable.

Their intentions were probably honourable but as the law is a mess but they are happening and YOU DO NEED TO TAKE NOTICE.

The law comes in on May 26th 2012.

There is a £500,000 max fine for non compliance.

Caught with hand in cookie jar
                                                                                                     Image source

It”s all about cookies

Why do cookies always come with consequences? If it isn’t calories you’re trying to avoid it’s breaching someones privacy – you just can’t win!

What are cookies? In short they are a method for tracking what you “do” on a website and where you go afterwards, how you got there etc.   Most cookies are essential for a website to work.  Some admittedly are a bit suspect and it’s not entirely wrong to be doing something about them but the sledgehammer approachby the EU is not the solution we feel.

The new shiny piece of legislation is being enforced as a solution; a way to protect you from the prying eyes of the web owners.

We’re not going to rewrite all the great articles out there already so here are pointers to finding out more about the Cookie Law

Biting off more than they can chew?

Before you get collared by the EU police you can refer them to their own website which is used to announce the legislation and has been criticised for breaking the very same laws they intend to enforce as pointed out (and illustrated with pretty pictures) by the good folks at Code Blog here: “UK Government ‘break’ the law they imposed“.

So, to summarise: This legislation will apply to nearly everything on the web, will probably reinforce the much dreaded “pop-up” and seems to be an overall nuisance.

Undoubtledly it will affect the big boys first.  They, at the moment, are just playing a waiting game to see what everyone else does.  Noone it seems is going to voluntarily prevent people using their website until the user agrees to their cookie policy.

In conclusion, you can choose to do the following:

  • Implement the new functionality to comply with the law ASAP
  • Delay the implementation as long as possible
  • Ignore the law

What do you think?



Martina Martina

November 17th, 2011.

Pop-up shops & binary code: The future of high street shopping?

Image Source

One of my colleagues here at Datadial talked about the peculiar QR code and its uses previously on this blog. Fast forward to now and it seems to have evolved (or caught up with Japan who created them, since technically we live in the stone ages in comparison).

eBay are getting in on the act…

Image Source

A post from the good folks at Econsultancy informs us of a new-age phenomenon set up by eBay, that will see customers sent online to buy goods only after scanning their bar codes with QR compatible devices.

After reading it,  I started thinking about the future of shopping as a whole, with Google taking over the virtual world and taking on everyone from Apple (with Google Music) to Facebook (with Google+) are we living in a world where soon instead of buying food in-store we will be asked to produce our phones first, to then scan a code, pay online and wait for said food to be delivered? Could it become as outrageous as to be used in convenience stores for quick snacks like a chocolate bar or a packet of crisps?

If this is the present already, what does the future hold…?

Both funny and annoyingly true right? …and that’s just online shopping. If we are entering into a world of offline/online mergers what else could happen? I mean sure, in theory there are many problems it could solve:

  • Store space would no longer be an issue (just like it no longer was for Cassette’s, CD’s and vinyl after iTunes was born)
  • No heavy bags to carry home
  • Lesser feelings of guilt because money becomes virtual too; if we can’t see it disappear from our purses then we might forget what we spent
  • Scheduling goods to arrive at a time that works best for us

However, what if the downfalls included…

  • The wrong item turning up at the door
  • The annoyance of having to exchange an item and there being no store front to take it to (or in-store employee to blame for the journey)
  • No bag to carry (everybody enjoys a little logo-bragging from time to time)
  • That silly little “sorry, you were out when we called” card that the postman surely writes before he even knocks the door in anticipation of you taking longer than he’d like to walk down the stairs & answer it…

To conclude, I agree that this pop-up store (due to launch near Oxford Street, London on Dec 1st) is a great PR stunt for eBay, but is there any real use for the QR code if most people are happy just Googling a URL? – Or perhaps it’s just me that really dislikes the matrix-esque appearance of those ugly squares being forced on the nation…


Martina Martina

October 25th, 2011.

How to ‘Think Link’

Image Source | Featured Image

Are you aware just how many kinds of links that are relevant to building the Page Rank of your own website? Are you convinced that  mindlessly spamming Joe Bloggs’ blog (see what I did there?  Ha! ;-) ) with comments totally unrelated to the topic at hand, in hopes to receive some free link juice in the form of a back-link is the answer to success?

If this still works on particular blogs, chances are they are not very high quality ones, are probably unmonitored, and are places where your comment & anchor text are left to dwell in the company of other usually very dodgy peers.

So what other links exist & how do you create them?

Here is a list of a variety of different links available to a website with a quick breakdown of how they work:

Reciprocal Links

As suggested by name, these are links gained in return for giving links. This can be achieved by guest posting for instance, where you write content for another blogger which they include on their blog and somewhere within the body of that content, you include a link back to your website. Usually the blogger writes some content for you too, leaving their link; hence it’s reciprocal as you are exchanging links.

One Way Links

As their name suggests, these are the opposite of reciprocal links. You receive a link to your site but do not give a link from your site. Think of it like following a celebrity Twitter profile that doesn’t follow you back, the numbers show the power here. Search engines catch onto this and class your site as valuable and useful because other sites wish to promote you asking for nothing in return. Ranks can dramatically improve with such links and they also help to generate a good amount of direct traffic to you.

If you can achieve these naturally you are on to a winner.

Authority Links

An authority link is a back-link from a site Google trusts in terms of its Algorithm. Trust comes from a site being detected as an authority (because of its page rank, it’s number of strong back-links and many other factors) the beauty of such links is that the sites they are placed on  get more visibility in search engine results for keywords that are both related and non-related to the sites topic.

Directory Links

These are links submitted to and contained in web directories which are an online resource specialising in linking to other web sites and categorizing those links. Links can be searched for and found on in a way similar to a search engine search engine however this is not to confuse the two as unlike a search engine, which uses automated methods to index it’s web-links, directories usually use humans, you know people – to do this. This is good news in terms of quality, as someone actually deciding that a site is quality leaves less room for undeserved sites to rank highly through use of “spammy” techniques.

‘Run-of-Site’ Links

Less popular in recent times, these kinds of links are (or were) in used in footers on websites or links in “blog-rolls” usually in seen in the left of right panel of a bloggers site. As the site grew, gaining back-links and content, the worth of your link would grow too. The name ‘Run of Site’ comes from the fact that the link remains in the same place throughout the entire website (in that left panel or footer).

This had its time. A person could have their link planted on a website that grew to have 1, 000 pages & the link would count as 1, 000 back-links. However, search engines smartened up which has resulted in any one link only counting once in these positions.

Edu. & Gov. Links

The birth of the Internet came about from successful research funded primarily by the American government and educational institutions who shared information with each other.  When it was ready to give to the wider world, these government and educational sites were its main content and were later followed by directories and search engines which were initially built to catalogue these sites.

The older algorithms were less advanced than today’s and once it became obvious that the best way to increase Page Rank was through linking, techies started using edu. And gov. links to spring to the top in terms of ranking for keywords. This has changed however as webmasters began to crack down on people spamming for links, making it difficult to achieve these days.

‘Presell’ Page Links

Without the jargon, these are paid links.
A presell page is one that you create yourself, complete with titles, descriptions, content and of course, links!
You then hand over cash to similar sites in your niche and hope for them to put it up on their domain, link to it from one of their pages and pop it on their site-map too. It totally goes against Google’s guidelines because unethical methods such as ‘cloaking’ are usually used among other things so probably isn’t something you want to be getting into.

Dofollow links

The opposite of nofollow links, (which are crawled by “spiders” in the same way, but are not given any “link-juice” or value once the nofollow tag is added because search engines do not follow them) these are links that webmasters allow spiders to crawl with the intention of giving some authority to the link. When spiders crawl a dofollow link, that link gains a little “juice” because search engines are being told that that site is trustworthy, which helps its Page Rank. Over time, as you build up a list of links to your site that are “followable” your site will grow in authority. You are likely to find dofollow links in the comments section of blogs and profile links on some social media websites.

RSS Links

RSS feeds can be rather helpful in aiding your SEO and enhancing your ranking efforts because of the fact that they get picked up by search engines quite quickly. Feed results can appear for the keywords that your website is ranking for and often such feeds are actually more likely to appear than a regular SEO result for other pages on your site simply because news feeds are updated more frequently (think blogs). To achieve this, ensure you have a feed/subscription option on your site and ensure this is not written in javascript, as search engines cannot crawl these.

Article Marketing/Author Biography Links

This can certainly be effective if the article you write is a good one, contains the link to your website in the biography snippet and gets a considerable amount of traffic. This is because  the more your article is linked to acorss the web, the higher the amount of links there will be to your site from other peoples sites which is the key to ranking success.

Three-Way Links

These links work the same way as reciprocal links whereby each site links to another. With this kind of link however, there is a third site in the equation and the process works by website A linking to website B, and website B not linking back to A. Website B does however, link to website C and instead of C linking back to B, it links to website A (see image above). Reciprocal links are very common and it isn’t unlikely that search engines aware of them might question how natural they are over time. The 3-way link provides the same benefits whilst looking as natural as possible to search engines, which will improve your site rankings.


So, now you know how to ‘think link’ – go get ‘em! :-D

Martina Martina

August 24th, 2011.

Why your website isn’t as fast as it should be…

Heavy wheelbarrow

400 Error!

Image source


…a wheelbarrow in an open field that you drag along every day filling it with this and that – each thing you add to it has some significance and some use.

Now imagine you never empty the wheelbarrow. Each day, not only do the things you found the week before now lie at the bottom covered by the newest additions, but the device also becomes increasingly heavy to pull until eventually, it becomes almost impossible.

Now think of the wheelbarrow as your website, and think of its contents as the factors affecting its speed – Let’s explore these factors…


Bad HTML example

Erm...does "b" stand for "big" or "bold"?


  • Empty spaces between code (This only adds to processing time)
  • Missing tags (Causing internal errors & bugs in the site)
  • Bulky HTML (such as using unnecessary tags where something more CSS compatible would work better e.g. using the tag “font-size” rather than just “small”)
  • Background colour being the same as text colour (making all text unreadable)
  • Hyperlinks that fail (Devaluing your site in terms of credibility, and possibly increasing bounce rates)
  • Missing images

An overload of HTTP requests:

An example of too many HTTP requests


Image source


Whenever your web browser fetches a file from a web server, for example when it loads a picture, it does this by using HTTP which stands for “HyperText Transfer Protocol”.

HTTP is an action whereby you’re computer requests for a particular file. One example is a request for ‘home.html‘ (the homepage of a particular website). The web server then sends a response to the computer that says something like: “Here’s the file you asked for” which is followed by the actual file itself.
Understandably, if your server is receiving a very high volume of requests for a range of different things, such as pictures, graphics, photographs, music players and video rendering, it can take its toll and end up really slowing your website down.

JavaScript/Flash overuse:

Glowing computer

Dude, too much flash!

Image source


JavaScript helps make things look nice. Lines of code enable things such as widgets, adverts, and analytics services to work successfully. The issue is that both kinds of software can be “heavyweight”. JavaScript performs ‘sequentially’ rather than ‘concurrently’ – this means that nothing else loads before JavaScript loads. Of course, this becomes an issue when you have tonnes of JavaScript code, each one longer than the last, preventing anything else from happening.

Too many cookies:

The Cookie Monster

Nom Nom Nom!

Image source


HTTP Cookies are used mainly for personalization and authentication purposes. A series of saved information is exchanged between the web server and the browser in order to remember things about how you are using the internet. For example if you are shopping online and exit the website returning at a later date, a cookie will enable the site to remember what you had in your shopping cart so you don’t have to spend time finding the same items again.

However, because saved information is being kept on the server, a build up of this can add to the process time on a website. In some cases, hackers even use cookies as an opportunity to track browsing activity; this is called spyware…so beware!

Bad hosting:

 Image of Robert-Kilroy-Silk


Image source


Web hosting is the business of providing storage space and access for websites. Bad web hosting happens when said storage space is overloaded with many websites, yours is added to the list and so runs slow. Other issues caused by a bad web host include:

  • Search engines being unable to crawl your site resulting in a fall in Search Rank
  • Your website being “down” (not working, sending out 404-errors)
  •  Not being able to contact your web host to fix the issue (since the service is so bad the system has probably crashed)

Excess of external media:

Multiple Satellite Dishes

No signal...

Image source

Embedded YouTube videos, actually embedded anything that is coming from another website can potentially slow yours down. When you embed something from another site, you are relying on that sites web server, that sites speed, and that sites ability to ensure the embedded item is working properly there, so that it works properly on yours site. Often, even when it works just fine, it might add an extra few seconds to a certain page loading…a few seconds a potential customer may be unwilling to wait!


A Can of Spam

Ew, gross!

Image source

Spam is so much more than just a bunch of annoying emails. It slows down the Internet and it increases consumer fees.

The internet is a network where spamming effects everyone that uses it. To push spam around the internet relies on a process; it begins with global networks that pass the spam along to their destination, and ends with the message being received by the recipient.

Simultaneously, time, money and resources are used trying to catch and prevent spammers from infiltrating mail servers resulting in higher costs to the consumer because providers are forced to add more security to their servers and hire more staff to manage and prevent the problem.

Be sure to spam proof all web forms by adding “captchas” or similar.

Favicon neglect:

Image Illustrating a Favicon

You need one of these!


A ‘favicon’ is an image (as shown above) that stays in the root of your server. It’s definitely needed because even if you don’t care about them, the browser still requests one. If there isn’t one, it will respond with a 404 error (meaning not found). Any error message, such as a 404 or 301, is an extra message sent that adds time to the processing of a site.

This image or lack thereof, interferes with the processing sequence by requesting extra components in the load, and since the favicon is the first thing that is downloaded before these extra components, if there isn’t one, the first thing downloaded will be an error.

Too many advertisements:

Too many Ads

Hmm...where to start?

Image source

Any time a site uses advertisements, you are adding to other processes a site goes through in order to function correctly. Programmes like Google Adsense and Microsoft adcenter are external, and reputable, however it is logical to practice the same rules as with external media; everything in moderation – besides, sites with too many ads look un”site”ly! :-P


If any of these apply to you, take active steps to protect your website against sloth! Speed be with you!

Martina Martina

August 11th, 2011.

[Infographic] – Which search engine holds the most weight?

Google, Google, Google…it’s all we talk about, it’s (possibly) all we care about in terms of SEO ranking and PPC ads, and some might say they even live in fear of it (you know, since the big bad Panda updates).

One thing we can’t argue with however, is its resourcefulness; it has “everything” one could need, making it so much more than just a search engine. It’s a machine.

Now that isn’t to say that Google can’t be annoying sometimes (infact an earlier post of mine focuses on just that *shakes fist* :x ) and familiarity breeds contempt after all, right?

Perhaps it’s because of its ‘one size fits all’ approach or perhaps it’s because of it’s dominance of the entire internet that causes people to look elsewhere for a search engine that fits their particular needs and that feels slightly more personal…in any case, I came up with this helpful infographic to help you decide:

Click image for the full HQ infographic

Use the following code to post the full infographic to your blog:
<a href=”″><img src=”” border=”0″ alt=”Image Hosted by PicturePush – Photo Sharing” /></a>

Martina Martina

May 13th, 2011.

Does anyone else find Google this annoying?

Did you mean…/search instead for…?

YES, of course I meant that! – And If I left a vowel or a connective out because unlike you I am not a robot & I like to use computer-speak, then so be it. The bottom line is you knew what I meant – so did you have to be as condescending as that and point out the mistake I made?


Google Instant

Really Google? Finishing the search before I have written it? I mean c’mon – it’s one thing that you’re arrogant enough that you feel you need to tell me the speed in which you gathered my results, now you’re finishing my sentences for me like we’re in a marriage?


Personalised results

I’m at work, I’m signed into Google. I search a keyword phrase I’m using in Google Adwords & bingo – I’m ranking number 3 on the 1st page! That’s weird, yesterday I was on the 5th page, I haven’t upped the bids in-fact – I haven’t made any changes, but I’m not complaining at all, instead I sit & wait for the money to roll in. I get home from work and quickly carry out a query and sit back waiting to see my site turn up on the first page for that particular keyword and… hold on, it’s not there? I click to the next page and nothing. I carry on until get to page 5 and there my ad is. I find and ask an SEO expert why this has happened & I’m told that when I’m signed into Google, the results differ from when I am signed out. I feel as though I’ve been living in the Matrix. *sigh*


Google seasonal/holiday/anniversary/event themes

I know its Christmas when the streets are paved with sleet and debris and every shop I go into leaves me that little less well off than I was before I walked in. I know its May-Day when I get that extra day off of work, I know its election day when people lie to me about which policy I ought to be interested in because the amount of tax I pay will go down. Nevertheless, Google wants in on the reminders too. I guess its okay, but sometimes I just don’t want to care. I’m sorry.


Google Chrome’s Sloth

Look. I want a *extremely mild expletive* homepage button on the interface without having to go into the settings and put one there! Is that too much to ask? – Surely not if Firefox and IE understood it.


Sorry, we own YouTube so you can’t sign in without us knowing

Now, they may say a change is as good as a rest but I beg to differ. I’ve been signing in with the same username & password since I opened a YouTube account but Google wants more of a direct approach. Now you cannot access your settings unless you sign in via your Gmail account, which is reasonable enough – but what if you have multiple Gmail accounts? I don’t really have a problem with this one, but imagine if Google started buying up everything on the internet enforcing this same sign in rule or else no access. While it may not be that bad, it’s the principle…

…Oh well, as Google grows stronger by the query, I’m sure there will be more to add to this list soon!

Martina Martina

May 10th, 2011.

How to turn bounces to boomerangs!

Are your bounce rates extremely high? Does Google Analytic’s show that people are only spending a very short time on your site before leaving? Loyalty rates low?  As a web-master if you face any of these issues, read on for some tips on how to overcome them:

Have some “me” time

Link to your site – on your site. The more links your website includes to the pages on your site the better. The simple logic behind it is this, when these links are clicked, they lead to another area of your site. This means people will be hanging around longer, seeing what else there is to see rather than being lead off to other places online or simply leaving altogether.

Opt for quality over quantity

What would you rather:
(a) thousands of visitors daily who stumble onto your site & realise they have been duped by your misleading ad causing them to instantly leave and grumble about wasted online browsing (which would result in high CTRs, virtually no conversions and an extremely high bounce rate).
(b) a consistent amount of daily visitors who spend a little longer on your site browsing and hopefully converting?

The point of this rhetorical question is relevance. A person wanting to buy household goods for interior design, finding your site through an ad suggesting household goods for interior design before discovering what you actually sell are gardening products, will leave. You may be happy about a high CTR but remember, you are paying for every click in a CPC campaign and every thousand impressions in a CPM one; be specific.

Avoid mazes, nobody likes those

The origins of the internet arguably date back to the 19th century, yet 2 centuries later people still create websites with awful navigability leaving the average web surfer frustrated enough to give up searching for whatever it is they wanted on that particular site and going elsewhere. If you want people to stay, you must make each section of your site clear and easy to get to, it wouldn’t matter if you had the most wonderful web content available if people didn’t know it was there.

Get the right look

Using Google Adsense is one great way to bring some extra revenue. When people come to your site and you have too many ads, links to here & there, misspellings, dodgy looking logo’s/pictures, flashing animations and the like…they leave. These things are annoying and really count towards (or in this case against) customer confidence. Try Google’s ’website optimiser’ – a tool that allows you to test different versions of your site to help decide what the best version is.

Incentives and interaction

Incorporate things into your site that people want to spend time doing, this could include anything from quizzes, polls, questions, comments areas, forums, things to rate, games etc (I could keep listing things but I think you get the point).

Good luck! :-)

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