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On the subject of Technology

cookies

Martina Martina

February 29th, 2012.

New EU cookie laws – Will you be breaking them?

Those rascals in Europe have really done it this time.  They have dreamt up the most insane law that will render any complicated website practically unworkable.

Their intentions were probably honourable but as the law is a mess but they are happening and YOU DO NEED TO TAKE NOTICE.

The law comes in on May 26th 2012.

There is a £500,000 max fine for non compliance.


Caught with hand in cookie jar
                                                                                                     Image source


It”s all about cookies

Why do cookies always come with consequences? If it isn’t calories you’re trying to avoid it’s breaching someones privacy – you just can’t win!

What are cookies? In short they are a method for tracking what you “do” on a website and where you go afterwards, how you got there etc.   Most cookies are essential for a website to work.  Some admittedly are a bit suspect and it’s not entirely wrong to be doing something about them but the sledgehammer approachby the EU is not the solution we feel.

The new shiny piece of legislation is being enforced as a solution; a way to protect you from the prying eyes of the web owners.

We’re not going to rewrite all the great articles out there already so here are pointers to finding out more about the Cookie Law

Biting off more than they can chew?

Before you get collared by the EU police you can refer them to their own website which is used to announce the legislation and has been criticised for breaking the very same laws they intend to enforce as pointed out (and illustrated with pretty pictures) by the good folks at Code Blog here: “UK Government ‘break’ the law they imposed“.

So, to summarise: This legislation will apply to nearly everything on the web, will probably reinforce the much dreaded “pop-up” and seems to be an overall nuisance.

Undoubtledly it will affect the big boys first.  They, at the moment, are just playing a waiting game to see what everyone else does.  Noone it seems is going to voluntarily prevent people using their website until the user agrees to their cookie policy.

In conclusion, you can choose to do the following:

  • Implement the new functionality to comply with the law ASAP
  • Delay the implementation as long as possible
  • Ignore the law

What do you think?

 

 

Martina Martina

November 17th, 2011.

Pop-up shops & binary code: The future of high street shopping?


Image Source

One of my colleagues here at Datadial talked about the peculiar QR code and its uses previously on this blog. Fast forward to now and it seems to have evolved (or caught up with Japan who created them, since technically we live in the stone ages in comparison).

eBay are getting in on the act…


Image Source

A post from the good folks at Econsultancy informs us of a new-age phenomenon set up by eBay, that will see customers sent online to buy goods only after scanning their bar codes with QR compatible devices.

After reading it,  I started thinking about the future of shopping as a whole, with Google taking over the virtual world and taking on everyone from Apple (with Google Music) to Facebook (with Google+) are we living in a world where soon instead of buying food in-store we will be asked to produce our phones first, to then scan a code, pay online and wait for said food to be delivered? Could it become as outrageous as to be used in convenience stores for quick snacks like a chocolate bar or a packet of crisps?

If this is the present already, what does the future hold…?

Both funny and annoyingly true right? …and that’s just online shopping. If we are entering into a world of offline/online mergers what else could happen? I mean sure, in theory there are many problems it could solve:

  • Store space would no longer be an issue (just like it no longer was for Cassette’s, CD’s and vinyl after iTunes was born)
  • No heavy bags to carry home
  • Lesser feelings of guilt because money becomes virtual too; if we can’t see it disappear from our purses then we might forget what we spent
  • Scheduling goods to arrive at a time that works best for us

However, what if the downfalls included…

  • The wrong item turning up at the door
  • The annoyance of having to exchange an item and there being no store front to take it to (or in-store employee to blame for the journey)
  • No bag to carry (everybody enjoys a little logo-bragging from time to time)
  • That silly little “sorry, you were out when we called” card that the postman surely writes before he even knocks the door in anticipation of you taking longer than he’d like to walk down the stairs & answer it…

To conclude, I agree that this pop-up store (due to launch near Oxford Street, London on Dec 1st) is a great PR stunt for eBay, but is there any real use for the QR code if most people are happy just Googling a URL? – Or perhaps it’s just me that really dislikes the matrix-esque appearance of those ugly squares being forced on the nation…

LINK

Martina Martina

October 25th, 2011.

How to ‘Think Link’

linkbuilding
Image Source | Featured Image

Are you aware just how many kinds of links that are relevant to building the Page Rank of your own website? Are you convinced that  mindlessly spamming Joe Bloggs’ blog (see what I did there?  Ha! ;-) ) with comments totally unrelated to the topic at hand, in hopes to receive some free link juice in the form of a back-link is the answer to success?

If this still works on particular blogs, chances are they are not very high quality ones, are probably unmonitored, and are places where your comment & anchor text are left to dwell in the company of other usually very dodgy peers.

So what other links exist & how do you create them?

Here is a list of a variety of different links available to a website with a quick breakdown of how they work:

Reciprocal Links

As suggested by name, these are links gained in return for giving links. This can be achieved by guest posting for instance, where you write content for another blogger which they include on their blog and somewhere within the body of that content, you include a link back to your website. Usually the blogger writes some content for you too, leaving their link; hence it’s reciprocal as you are exchanging links.

One Way Links

As their name suggests, these are the opposite of reciprocal links. You receive a link to your site but do not give a link from your site. Think of it like following a celebrity Twitter profile that doesn’t follow you back, the numbers show the power here. Search engines catch onto this and class your site as valuable and useful because other sites wish to promote you asking for nothing in return. Ranks can dramatically improve with such links and they also help to generate a good amount of direct traffic to you.

If you can achieve these naturally you are on to a winner.

Authority Links

An authority link is a back-link from a site Google trusts in terms of its Algorithm. Trust comes from a site being detected as an authority (because of its page rank, it’s number of strong back-links and many other factors) the beauty of such links is that the sites they are placed on  get more visibility in search engine results for keywords that are both related and non-related to the sites topic.

Directory Links

These are links submitted to and contained in web directories which are an online resource specialising in linking to other web sites and categorizing those links. Links can be searched for and found on in a way similar to a search engine search engine however this is not to confuse the two as unlike a search engine, which uses automated methods to index it’s web-links, directories usually use humans, you know people – to do this. This is good news in terms of quality, as someone actually deciding that a site is quality leaves less room for undeserved sites to rank highly through use of “spammy” techniques.

‘Run-of-Site’ Links

Less popular in recent times, these kinds of links are (or were) in used in footers on websites or links in “blog-rolls” usually in seen in the left of right panel of a bloggers site. As the site grew, gaining back-links and content, the worth of your link would grow too. The name ‘Run of Site’ comes from the fact that the link remains in the same place throughout the entire website (in that left panel or footer).

This had its time. A person could have their link planted on a website that grew to have 1, 000 pages & the link would count as 1, 000 back-links. However, search engines smartened up which has resulted in any one link only counting once in these positions.

Edu. & Gov. Links

The birth of the Internet came about from successful research funded primarily by the American government and educational institutions who shared information with each other.  When it was ready to give to the wider world, these government and educational sites were its main content and were later followed by directories and search engines which were initially built to catalogue these sites.

The older algorithms were less advanced than today’s and once it became obvious that the best way to increase Page Rank was through linking, techies started using edu. And gov. links to spring to the top in terms of ranking for keywords. This has changed however as webmasters began to crack down on people spamming for links, making it difficult to achieve these days.

‘Presell’ Page Links

Without the jargon, these are paid links.
A presell page is one that you create yourself, complete with titles, descriptions, content and of course, links!
You then hand over cash to similar sites in your niche and hope for them to put it up on their domain, link to it from one of their pages and pop it on their site-map too. It totally goes against Google’s guidelines because unethical methods such as ‘cloaking’ are usually used among other things so probably isn’t something you want to be getting into.

Dofollow links

The opposite of nofollow links, (which are crawled by “spiders” in the same way, but are not given any “link-juice” or value once the nofollow tag is added because search engines do not follow them) these are links that webmasters allow spiders to crawl with the intention of giving some authority to the link. When spiders crawl a dofollow link, that link gains a little “juice” because search engines are being told that that site is trustworthy, which helps its Page Rank. Over time, as you build up a list of links to your site that are “followable” your site will grow in authority. You are likely to find dofollow links in the comments section of blogs and profile links on some social media websites.

RSS Links

RSS feeds can be rather helpful in aiding your SEO and enhancing your ranking efforts because of the fact that they get picked up by search engines quite quickly. Feed results can appear for the keywords that your website is ranking for and often such feeds are actually more likely to appear than a regular SEO result for other pages on your site simply because news feeds are updated more frequently (think blogs). To achieve this, ensure you have a feed/subscription option on your site and ensure this is not written in javascript, as search engines cannot crawl these.

Article Marketing/Author Biography Links

This can certainly be effective if the article you write is a good one, contains the link to your website in the biography snippet and gets a considerable amount of traffic. This is because  the more your article is linked to acorss the web, the higher the amount of links there will be to your site from other peoples sites which is the key to ranking success.

Three-Way Links

These links work the same way as reciprocal links whereby each site links to another. With this kind of link however, there is a third site in the equation and the process works by website A linking to website B, and website B not linking back to A. Website B does however, link to website C and instead of C linking back to B, it links to website A (see image above). Reciprocal links are very common and it isn’t unlikely that search engines aware of them might question how natural they are over time. The 3-way link provides the same benefits whilst looking as natural as possible to search engines, which will improve your site rankings.

 

So, now you know how to ‘think link’ – go get ‘em! :-D

Martina Martina

August 24th, 2011.

Why your website isn’t as fast as it should be…

Heavy wheelbarrow

400 Error!

Image source

Imagine…

…a wheelbarrow in an open field that you drag along every day filling it with this and that – each thing you add to it has some significance and some use.

Now imagine you never empty the wheelbarrow. Each day, not only do the things you found the week before now lie at the bottom covered by the newest additions, but the device also becomes increasingly heavy to pull until eventually, it becomes almost impossible.

Now think of the wheelbarrow as your website, and think of its contents as the factors affecting its speed – Let’s explore these factors…

Bad HTML:

Bad HTML example

Erm...does "b" stand for "big" or "bold"?

 

  • Empty spaces between code (This only adds to processing time)
  • Missing tags (Causing internal errors & bugs in the site)
  • Bulky HTML (such as using unnecessary tags where something more CSS compatible would work better e.g. using the tag “font-size” rather than just “small”)
  • Background colour being the same as text colour (making all text unreadable)
  • Hyperlinks that fail (Devaluing your site in terms of credibility, and possibly increasing bounce rates)
  • Missing images

An overload of HTTP requests:

An example of too many HTTP requests

Kabooooom!

Image source

 

Whenever your web browser fetches a file from a web server, for example when it loads a picture, it does this by using HTTP which stands for “HyperText Transfer Protocol”.

HTTP is an action whereby you’re computer requests for a particular file. One example is a request for ‘home.html‘ (the homepage of a particular website). The web server then sends a response to the computer that says something like: “Here’s the file you asked for” which is followed by the actual file itself.
Understandably, if your server is receiving a very high volume of requests for a range of different things, such as pictures, graphics, photographs, music players and video rendering, it can take its toll and end up really slowing your website down.

JavaScript/Flash overuse:

Glowing computer

Dude, too much flash!

Image source

 

JavaScript helps make things look nice. Lines of code enable things such as widgets, adverts, and analytics services to work successfully. The issue is that both kinds of software can be “heavyweight”. JavaScript performs ‘sequentially’ rather than ‘concurrently’ – this means that nothing else loads before JavaScript loads. Of course, this becomes an issue when you have tonnes of JavaScript code, each one longer than the last, preventing anything else from happening.

Too many cookies:

The Cookie Monster

Nom Nom Nom!

Image source

 

HTTP Cookies are used mainly for personalization and authentication purposes. A series of saved information is exchanged between the web server and the browser in order to remember things about how you are using the internet. For example if you are shopping online and exit the website returning at a later date, a cookie will enable the site to remember what you had in your shopping cart so you don’t have to spend time finding the same items again.

However, because saved information is being kept on the server, a build up of this can add to the process time on a website. In some cases, hackers even use cookies as an opportunity to track browsing activity; this is called spyware…so beware!

Bad hosting:

 Image of Robert-Kilroy-Silk

Erm...

Image source

 

Web hosting is the business of providing storage space and access for websites. Bad web hosting happens when said storage space is overloaded with many websites, yours is added to the list and so runs slow. Other issues caused by a bad web host include:

  • Search engines being unable to crawl your site resulting in a fall in Search Rank
  • Your website being “down” (not working, sending out 404-errors)
  •  Not being able to contact your web host to fix the issue (since the service is so bad the system has probably crashed)

Excess of external media:

Multiple Satellite Dishes

No signal...

Image source

Embedded YouTube videos, actually embedded anything that is coming from another website can potentially slow yours down. When you embed something from another site, you are relying on that sites web server, that sites speed, and that sites ability to ensure the embedded item is working properly there, so that it works properly on yours site. Often, even when it works just fine, it might add an extra few seconds to a certain page loading…a few seconds a potential customer may be unwilling to wait!

Spam:

A Can of Spam

Ew, gross!

Image source

Spam is so much more than just a bunch of annoying emails. It slows down the Internet and it increases consumer fees.

The internet is a network where spamming effects everyone that uses it. To push spam around the internet relies on a process; it begins with global networks that pass the spam along to their destination, and ends with the message being received by the recipient.

Simultaneously, time, money and resources are used trying to catch and prevent spammers from infiltrating mail servers resulting in higher costs to the consumer because providers are forced to add more security to their servers and hire more staff to manage and prevent the problem.

Be sure to spam proof all web forms by adding “captchas” or similar.

Favicon neglect:

Image Illustrating a Favicon

You need one of these!

 

A ‘favicon’ is an image (as shown above) that stays in the root of your server. It’s definitely needed because even if you don’t care about them, the browser still requests one. If there isn’t one, it will respond with a 404 error (meaning not found). Any error message, such as a 404 or 301, is an extra message sent that adds time to the processing of a site.

This image or lack thereof, interferes with the processing sequence by requesting extra components in the load, and since the favicon is the first thing that is downloaded before these extra components, if there isn’t one, the first thing downloaded will be an error.

Too many advertisements:

Too many Ads

Hmm...where to start?

Image source

Any time a site uses advertisements, you are adding to other processes a site goes through in order to function correctly. Programmes like Google Adsense and Microsoft adcenter are external, and reputable, however it is logical to practice the same rules as with external media; everything in moderation – besides, sites with too many ads look un”site”ly! :-P

 

If any of these apply to you, take active steps to protect your website against sloth! Speed be with you!

Martina Martina

August 11th, 2011.

[Infographic] – Which search engine holds the most weight?

Google, Google, Google…it’s all we talk about, it’s (possibly) all we care about in terms of SEO ranking and PPC ads, and some might say they even live in fear of it (you know, since the big bad Panda updates).

One thing we can’t argue with however, is its resourcefulness; it has “everything” one could need, making it so much more than just a search engine. It’s a machine.

Now that isn’t to say that Google can’t be annoying sometimes (infact an earlier post of mine focuses on just that *shakes fist* :x ) and familiarity breeds contempt after all, right?

Perhaps it’s because of its ‘one size fits all’ approach or perhaps it’s because of it’s dominance of the entire internet that causes people to look elsewhere for a search engine that fits their particular needs and that feels slightly more personal…in any case, I came up with this helpful infographic to help you decide:

Click image for the full HQ infographic

Use the following code to post the full infographic to your blog:
<a href=”http://picturepush.com/public/6293344″><img src=”http://www1.picturepush.com/photo/a/6293344/img/6293344.jpg” border=”0″ alt=”Image Hosted by PicturePush – Photo Sharing” /></a>

Martina Martina

May 13th, 2011.

Does anyone else find Google this annoying?

Did you mean…/search instead for…?

YES, of course I meant that! – And If I left a vowel or a connective out because unlike you I am not a robot & I like to use computer-speak, then so be it. The bottom line is you knew what I meant – so did you have to be as condescending as that and point out the mistake I made?

 

Google Instant


Really Google? Finishing the search before I have written it? I mean c’mon – it’s one thing that you’re arrogant enough that you feel you need to tell me the speed in which you gathered my results, now you’re finishing my sentences for me like we’re in a marriage?

 

Personalised results


I’m at work, I’m signed into Google. I search a keyword phrase I’m using in Google Adwords & bingo – I’m ranking number 3 on the 1st page! That’s weird, yesterday I was on the 5th page, I haven’t upped the bids in-fact – I haven’t made any changes, but I’m not complaining at all, instead I sit & wait for the money to roll in. I get home from work and quickly carry out a query and sit back waiting to see my site turn up on the first page for that particular keyword and… hold on, it’s not there? I click to the next page and nothing. I carry on until get to page 5 and there my ad is. I find and ask an SEO expert why this has happened & I’m told that when I’m signed into Google, the results differ from when I am signed out. I feel as though I’ve been living in the Matrix. *sigh*

 

Google seasonal/holiday/anniversary/event themes


I know its Christmas when the streets are paved with sleet and debris and every shop I go into leaves me that little less well off than I was before I walked in. I know its May-Day when I get that extra day off of work, I know its election day when people lie to me about which policy I ought to be interested in because the amount of tax I pay will go down. Nevertheless, Google wants in on the reminders too. I guess its okay, but sometimes I just don’t want to care. I’m sorry.

 

Google Chrome’s Sloth


Look. I want a *extremely mild expletive* homepage button on the interface without having to go into the settings and put one there! Is that too much to ask? – Surely not if Firefox and IE understood it.

 

Sorry, we own YouTube so you can’t sign in without us knowing


Now, they may say a change is as good as a rest but I beg to differ. I’ve been signing in with the same username & password since I opened a YouTube account but Google wants more of a direct approach. Now you cannot access your settings unless you sign in via your Gmail account, which is reasonable enough – but what if you have multiple Gmail accounts? I don’t really have a problem with this one, but imagine if Google started buying up everything on the internet enforcing this same sign in rule or else no access. While it may not be that bad, it’s the principle…

…Oh well, as Google grows stronger by the query, I’m sure there will be more to add to this list soon!

Martina Martina

May 10th, 2011.

How to turn bounces to boomerangs!

Are your bounce rates extremely high? Does Google Analytic’s show that people are only spending a very short time on your site before leaving? Loyalty rates low?  As a web-master if you face any of these issues, read on for some tips on how to overcome them:

Have some “me” time



Link to your site – on your site. The more links your website includes to the pages on your site the better. The simple logic behind it is this, when these links are clicked, they lead to another area of your site. This means people will be hanging around longer, seeing what else there is to see rather than being lead off to other places online or simply leaving altogether.

Opt for quality over quantity


What would you rather:
(a) thousands of visitors daily who stumble onto your site & realise they have been duped by your misleading ad causing them to instantly leave and grumble about wasted online browsing (which would result in high CTRs, virtually no conversions and an extremely high bounce rate).
OR
(b) a consistent amount of daily visitors who spend a little longer on your site browsing and hopefully converting?

The point of this rhetorical question is relevance. A person wanting to buy household goods for interior design, finding your site through an ad suggesting household goods for interior design before discovering what you actually sell are gardening products, will leave. You may be happy about a high CTR but remember, you are paying for every click in a CPC campaign and every thousand impressions in a CPM one; be specific.

Avoid mazes, nobody likes those


The origins of the internet arguably date back to the 19th century, yet 2 centuries later people still create websites with awful navigability leaving the average web surfer frustrated enough to give up searching for whatever it is they wanted on that particular site and going elsewhere. If you want people to stay, you must make each section of your site clear and easy to get to, it wouldn’t matter if you had the most wonderful web content available if people didn’t know it was there.

Get the right look


Using Google Adsense is one great way to bring some extra revenue. When people come to your site and you have too many ads, links to here & there, misspellings, dodgy looking logo’s/pictures, flashing animations and the like…they leave. These things are annoying and really count towards (or in this case against) customer confidence. Try Google’s ’website optimiser’ – a tool that allows you to test different versions of your site to help decide what the best version is.

Incentives and interaction


Incorporate things into your site that people want to spend time doing, this could include anything from quizzes, polls, questions, comments areas, forums, things to rate, games etc (I could keep listing things but I think you get the point).

Good luck! :-)

Martina Martina

March 25th, 2011.

What colour hat matches your shoes?

Ok, this isn’t a post about fashion.

If you are familiar with the various SEO techniques that exist, then you might already be familiar with the infamous ‘hats’ and what they all stand for. If you have no idea what I am talking about – you should definitely read on.

White Hat SEO

White hat SEO is the nice clean cut, ethical and moral way to practice SEO. This hat represents by-the-book SEO that doesn’t cause harm or upset to anyone because every success is the result of hard work and quick thinking.

Black Hat SEO

This is known as SEO from the dark-side. Bending search engine rules, adopting various naughty techniques and deceiving Google to achieve a quick result in a short space of time. Techniques include things like putting invisible hidden text on web-pages, cloaking – whereby a web user is redirected to a different webpage than they initially searched for, keyword flooding – using hundreds of paragraphs on any one page including every keyword you are bidding for…the list goes on…

Grey Hat SEO

In a palette, black mixed with white = grey, well the same thing counts here.
Tactics used that cannot be clearly described either as ethical or unethical but sit in the middle of the two, are ‘grey hat’. While grey hat SEO is often frowned upon, it is unlikely to cause a site to be banned or shut down…take from that what you will…

Green Hat SEO

New to the collection of hats, green hat SEO represents a less tactical approach and a more procedural one with the main aim of increasing the amount of visitors to a website. Focus is placed on creating brand awareness, becoming trustworthy and gaining customer loyalty as opposed to targeting keywords that will increase impressions and click-through rates only for the user to find that the pages on your website are not relevant to them anyway. It seems the ‘green’ element relates to being friendly (think eco)…the customer is the focus, and the aim is to make them happy.

Blue Hat SEO

This one isn’t “official” just yet and many SEO’s may refuse to accept it. Others however, will understand this hat as one that relates to what is essentially advanced white hat practices. In plain terms, these are advanced internet marketing and SEO techniques that get the results you want in the best way possible without annoying or upsetting anyone. This is not to say that blue hatters are not aware of black hat practices, in-fact it is quite the opposite, blue hatters have an advanced knowledge of both hats, and use this knowledge in a creative way enabling them to manipulate search engines in a way that benefits their site.

So choose your hats wisely and happy SEO-ing :-)

Martina Martina

March 11th, 2011.

Slightly immoral and unethical ways companies might use Google Adwords to generate business…

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration.

It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto this and broke a fundamental rule – bidding on a brand-name term that isn’t your own.

Nevertheless, a search query using the term “Goldtrail” or “Goldtrail holidays” returned adverts for cheap holidays abroad and the like. Of course Google would have had to allow this, and probably didn’t act on it because at that point, technically, Goldtrail was no longer an actual legal entity.

The recent Earthquake disaster in Japan, hitting 8.9 on the Richter-scale and sparking off several Tsunamis’, is all over the news and the internet today. It isn’t a brand name, but could this idea be adapted and used as a possible gateway for business? For example, charities pushing sponsorship in the third-world for instance, might post adverts asking for financial help in countries where natural disasters are common by using the words “Japan disaster” “Japan” “Tsunami” “Japan earthquake” “Japan Tsunami” etc, as a broad match – or any keywords that are relevant to this recent tragic disaster.

Click the thumbnails below to see some search terms that are fairly popular at the moment due to current events, and have little competition:


If ads are tactically written so that technically they are not breaching any rules or regulations – like the Goldtrail example above – and instead are tugging at peoples heart strings, this might work.

It seems fine until you consider how this could be misused, for example by charities who take most of what is donated to them and use it to pay “administration fees” and “business costs” before any of it makes it overseas to those in actual need.

You never know…

Matt

February 24th, 2011.

How does a paywall change your link acquisition rate?

The current trend of Newspaper sites to publish their content behind paywalls seems to be gathering speed. The recent Google announcement of its OnePass payment system can only increase the process by making payment technology available to a wider audience.

I thought it would be interesting to look to see how the move to paywalls has affected the news sites backlink acquisition rates.

So far the main newspapers that have added Paywalls have been,

  • The Financial Times – 2002
  • Moneyweek – 2005
  • The Times and The Sunday Times – April 2010
  • The News Of The World – November 2010
  • The Telegraph is set to add a paywall in September 2011

Taking the two most recent examples of The Time and The News Of The World, and using the excellent Majestic SEO graph functionality we are able to see changes on their backlink acquisition rates.

We can see clearly from the graph above that following the addition of the paywall in November 2010 over the next two months inbound links to The News Of The World fell by more than 50%


Similar, but less dramatic results for The Times. This is slightly more confusing as the paywall coincided with a domain change from timesonline.co.uk to thetimes.co.uk. We can see clearly that link gains to the old URL start to decline without the new domain ever really gaining links as a comparative rate.

Where I see some really interesting data is in the rate of acquisition for competitors sites who chose not to implement a paywall. A close online and offline competitor to both The Times and NOTW is The Daily Mail.

Their acquisition rate starts to climb sharply from the date The Times paywall goes live, and their highest ever month coincides with the NOTW adding their paywall. It’ll be interesting to see if the following two low months, December and January are a result of incomplete link data or some other trend.

It’s an interesting theory to see of the final few content producers within a market start to perform far better in terms of finance and popularity than those that eventually choose to follow the paywall route.

Martina Martina

February 23rd, 2011.

Why it is now impossible to rank as #1 in search engines…

The evolution of the Internet shows the constant change in the way search engines fetch you the information you want when you put in a query. Gone are the days, when a uniform set of results would pop up irrespective of who you are, where, when and how you searched a particular term.

One such example was just 2 years ago in the huge viral campaign for the blockbuster movie ‘2012’. The online marketing behind this movie was so clever that consumers were told to “just search 2012” in a search engine, as part of the teaser. Indeed if they did, a quick search in Google would return about 1, 000 websites and over 150 books based on the idea that 2012 marked – the end. Scary!

Localised and Personalised results.

Two years later, things have changed. With Google collecting just about every smidgen of information available to them from the online user, they have found away to return results that are ultra personalised all depending on the users’ settings. This is great in terms of relevance. For example, a Londoner living in Chelsea putting in a search for “local plumbers” or even just “plumbers” would be in for a treat. Google would collect her I.P. address which would determine roughly which area the search has come from, her domain name, (which in this case would be ‘.co.uk’), and even the similar searches that have been carried out in the past, to finally come up with some options that would best relate to that user.

This seems great for the person wanting a local plumber. But is it great? The answer is yes…and no – and here’s why:

  • It causes some businesses or products to not be shown, limiting the users opportunity to try something new/go somewhere else.
  • Other businesses might not draw customers from certain locations because they are not being shown in results.
  • Most importantly: nobody ranks number one!

Blended results

Blended results further add to this difficulty of ranking at the very top of your field. These are integrated in the results that are returned when you search any particular term. For example we already know that a search for “local plumbers” combines a series of data to produce personalised results. Blended results are the effect of vertical search engines gathering information. For example in Google, there are additional tabs you can click to get certain results: (images, news, books, blogs etc.) These are placed adjacently between organic results. So you might search “plumber” and return: 1. A Google page listing of a local plumber, 2. The Wikipedia definition for the word, 3. A directory result and 4. An image of a plumber (just kidding on this one :-) but you get the idea.)

Therefore ranking at number one is not really generic. This doesn’t mean however, that you can’t rank at the top for your field if you utilise tools such as Google AdWords and create a very powerful and successful campaign with all the right keywords. After all, you only need to appeal to the intended audience, and this is exactly what Google assists in doing!

Happy Searching.

Steff Steff

October 12th, 2010.

Dowce : Screen capture for the masses!

We’ve all been there, needing to show a friend or colleague something we’re seeing on our monitor but don’t want them to see the entire screen, so we reluctantly fire up photoshop (or paint!), then crop the image, save the image (thinking up some temporary filename and cluttering up yet another folder) and finally email the resulting image – wasting precious time and losing focus on other tasks at hand.

I got tired of this monotony so came up with a solution… dowce - Easy screen capture

Using the tool that sits next to your clock  you can very quickly highlight a portion of your screen and either copy to clipboard, save to your computer, or upload to dowce.com – where you’ll be given back a unique short URL to send out to people.  You can even add a caption and password protect your capture. It literally takes a few seconds and lets you get on with your other jobs.

Pre-launch, members of the team here at Datadial installed it on their office computers and found it to be really useful when composing emails to clients which needed to contain screenshots of statistics and website layouts.  Friends have also started using it to show each other winning (and losing) hands of online poker! It’s one of those tools that once you pick up, you use more than you would expect.

To give you an idea of what’s on offer, here’s a screenshot of the options you get after you’ve made your selection:

If you choose to Save to dowce.com you’ll receive a unique link to your capture…

It’s as simple as that! For a full demonstration of how it all works and to download dowce for free, visit www.dowce.com

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