One of the main obstacles to overcome when trying to convince a client of the merits of corporate blogging is the view that it’s a niche medium and it’s really read by visitors.
Recent figures released by ComScore indicate otherwise. A huge 41% of the total internet audience visited at least one blog in August 2008.
â€œBlogs have become part of the essential fabric of the Internet today,â€ said Herve Le Jouan, Managing Director, comScore Europe. â€œThey live and breathe in real-time, helping quench media consumersâ€™ thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that theyâ€™re increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie.â€