Do you want to learn how we, generated £40,000 in links and 600,000 visits from a single campaign?
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We took a dogs dinner of an old website and transformed it into a work of art that converts users to buyers. AsÂ always the project was delivered on time and on budget.
Yapp Wine Merchants website now has a fresh, modern design, packed with tools to help you find the wine you need.Â It is unfrightening and designed to cater to Yapps broad user base.Â We’ve made searching for wine fun and easy whilst retaining Yapp’s connoiseur edge.
Everyone has their own ways of looking for wine so we implemented 4 ways to navigate the site:
Search engine friendly
As always with Datadial, the site is built to be search engine friendly
All pages from the old site have been redirected to the relevant new pages.
The site uses Friendly URLs so http://www.yapp.co.uk/Wine-List/Rhone-South/Chateauneuf-du-Pape/ instead of
Integrated stock control – the site is integrated to draw stock levels from Sage accounts.
The site is fully content managed, giving Yapp control over all aspects of the site including creating offers, mixed case offers and product information.
The site is also integrated with Datadial’s email marketing system.