On May 18th, 2012 wrote on the subject of Social Media.

Social media: a fool’s paradise

 

 

 

 

 

 

Calling all Marketing managers, Social Media agencies

Can anyone send me a small business social media case study where they can definitively show a positive return on investment?

Please include time spent promoting as well as other expenses and the revenue generated.

Do not include SEO/PPC revenue.

Whilst “social media,” whatever that may be, may be useful for some large brands I suspect that it is an unnecessary diversion for 85% of smaller companies when used in the wrong way. I suspect that very few can actually attribute a decent if any ROI to it.

But I remain to be convinced.

 

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