On the subject of adwords

May 31, 2016

Slightly immoral and unethical ways companies might use Google Adwords to generate business… »

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration. It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto […]

On December 10th, 2008 wrote on the subject of Online Marketing,Pay Per Click.

Interflora Suing M&S and Flowers Direct over AdWords »

After reading some interesting posts over at Holistic Search and Brand Republic, one of the largest florist chains worldwide is suing Marks & Spencers and Flowers Direct for using the Interflora brand name to trigger AdWords ads for their competitors. Google updated their policy on brand name keywords and trademark terms that trigger competitor’s adverts […]