On the subject of brand awareness

May 30, 2016

On July 14th, 2011 wrote on the subject of Web Analytics.

Increase your conversion rate by increasing your brand awareness »

Is brand awareness really important, or is it just hype? After reading a case study on ‘how catalogues drive online sales’, I did my own research with a focus on brand awareness, and analysed brand awareness on 2 small ecommerce sites, one of them with a catalogue, another without. The result? Overall conversion rate on […]