On the subject of content

September 30, 2016

On October 8th, 2014 wrote on the subject of Design Ideas.

Great Content Used on eCommerce Product Pages »

Creating a high quality product page requires a combination of many different elements. From the content to the layout, a good product page must combine functionality, optimisation and high quality copy. Presenting your product pages in a way that is useful for both search engines and customers is incredibly important. Many different elements are involved […]

On October 24th, 2011 wrote on the subject of Internet Marketing,Online Marketing,SEO.

The Importance Of The Long Tail – 16% Of Searches Have NEVER been Typed-In Before »

Google claim that 16% of more than a billion queries entered every day have never been seen before may sound hard to believe, but perhaps a closer look at how people search online is warranted first.  450 billion new, unique queries have been handled by Google since 2003. All of this begs the question what […]

On July 19th, 2011 wrote on the subject of Blogging,SEO,Social Media.

Ecommerce website content for SEO – what is it and are you wasting your time? »

A phrase that you often hear being thrown about by SEOs is “content is king”, Although this is (arguably) true, I think that in many cases this just leads to commercial webmasters blindly adding low-quality content to their websites for the sake of it without really considering if it is beneficial to them in any […]

On March 26th, 2010 wrote on the subject of Blogging,Online Marketing,SEO.

Write a blog to help your business »

It is a difficult thing running an online business. The number and variety of companies offering comparable products and services can make it difficult to stand out in a crowd.  Your site has to look the part and match the expectations of your target audience.  Your offering has to be priced on a par with […]

On December 22nd, 2009 wrote on the subject of Online Marketing,SEO.

So you think you’ve got a search engine friendly website? »

One of the first tasks we perform when working with a new client on search promotion is a health check of the website.  The idea is to make sure that the way the site is built does not hamper its performance in search engines. Business owners and managers don’t have time to learn technical jargon, […]

On December 16th, 2009 wrote on the subject of Online Marketing.

The Biggest (But Lesser Known) Online Marketing Myths »

Recently I seem to be coming across a lot of popular misconceptions being churned out, both by business owners who have unfortunately been told or have read incorrect information, or even, and more worryingly; people who write about digital marketing or SEO in the mainstream or industry press. Below is a collection of my favourite […]

On October 20th, 2008 wrote on the subject of Blogging,Online Marketing.

Your Content Development Strategy »

Websites have come a long way, not just in terms of design and technology, but also in their intention. A few short years ago your website was just an extension of your offline promotional material. You had a bit of an introduction, a few pages about your services and contact page, and you were ready […]

On October 14th, 2008 wrote on the subject of SEO.

Small Business SEO »

Although Search Engine Optimisation (SEO) is a skill that takes time and effort to master, there is no reason why a small business can’t give themselves an edge over their competitors by putting in place some of the framework that a professional SEO consultant would expect to cover. In this article I’m going to look […]