On the subject of keyword matching options

May 31, 2016

Slightly immoral and unethical ways companies might use Google Adwords to generate business… »

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration. It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto […]

On September 16th, 2008 wrote on the subject of Pay Per Click.

Google AdWords Keyword Matching Options »

You’re probably aware of the quality targeted traffic Google AdWords can bring to your website through Pay-Per-Click (PPC) advertising, and if so, you should be aware of the importance of keywords. Google provides several keyword matching options to enhance the exposure of your ads, which when used correctly, can pre-qualify visitors and maximise your advertising […]