On the subject of metrics

February 11, 2016

On December 16th, 2009 wrote on the subject of Online Marketing.

The Biggest (But Lesser Known) Online Marketing Myths »

Recently I seem to be coming across a lot of popular misconceptions being churned out, both by business owners who have unfortunately been told or have read incorrect information, or even, and more worryingly; people who write about digital marketing or SEO in the mainstream or industry press. Below is a collection of my favourite […]

On October 30th, 2008 wrote on the subject of Blogging,Industry News.

Blogging Goes Mainstream »

One of the main obstacles to overcome when trying to convince a client of the merits of corporate blogging is the view that it’s a niche medium and it’s really read by visitors. Recent figures released by ComScore indicate otherwise. A huge 41% of the total internet audience visited at least one blog in August […]