On the subject of negative keywords

August 28, 2016

On September 16th, 2008 wrote on the subject of Pay Per Click.

Google AdWords Keyword Matching Options »

You’re probably aware of the quality targeted traffic Google AdWords can bring to your website through Pay-Per-Click (PPC) advertising, and if so, you should be aware of the importance of keywords. Google provides several keyword matching options to enhance the exposure of your ads, which when used correctly, can pre-qualify visitors and maximise your advertising […]