On the subject of PPC

October 24, 2016

On September 16th, 2014 wrote on the subject of Pay Per Click.

Starting up a PPC campaign: Keywords & Text Ads (The old ball and chain) »

  The reason behind writing this post is simple. Although AdWords is a very performant and user friendly platform a new user might get caught in a web of settings and technical procedures – the post you are about to read intends to make things easier to understand. Keywords & Text Ads  No matter how […]

On October 17th, 2012 wrote on the subject of Datadial,Internet,Internet Marketing,Online Marketing,Pay Per Click.

Google adwords: Image search ads »

Topic in question: Google Adwords’ image search ads Are these new? Well yes and no. No technically, since they were originally launched at a Google Search event back in 2010, but to you – yes if you have never used them before, obviously. What are they? In short, they are ads that include images similar […]

On February 15th, 2012 wrote on the subject of Pay Per Click.

PPC And Seller Extensions Cannibalising Your Brand Traffic »

The star ratings that you often see in Google ads are known as seller extensions. These are now likely to appear in the paid, organic and shopping results.  These ratings are generated when product reviews are submitted either on 3rd party sites such as ReeVoo or TrustPilot, or when Schema.org mark-up is used to tag […]

On August 22nd, 2011 wrote on the subject of Internet Marketing,Pay Per Click.

Visualizing your busiest PPC time periods using pivot tables & Excel »

Ad scheduling can be a particularly useful tool to use within Google AdWords if you’re running a campaign on a tight budget. For anyone who hasn’t used Ad Scheduling before, it allows you to set time periods in which your AdWords ads within the selected campaign are allowed to show. This is useful because with […]

On May 10th, 2011 wrote on the subject of Blogging,Datadial,Internet.

How to turn bounces to boomerangs! »

Are your bounce rates extremely high? Does Google Analytic’s show that people are only spending a very short time on your site before leaving? Loyalty rates low?  As a web-master if you face any of these issues, read on for some tips on how to overcome them: Have some “me” time Link to your site – […]

On April 15th, 2011 wrote on the subject of Datadial,Pay Per Click,SEO.

Fantastic ways to fail miserably in your Adwords PPC campaigns! »

PPC is a complex system of bidding on low cost, undiscovered but really high traffic keywords in attempt to rank as high up in Google’s SERP’s for your brand as possible. Often underestimated, users create campaigns which run okay. Maybe they break even, perhaps their site is getting more exposure and if they are lucky, […]

Slightly immoral and unethical ways companies might use Google Adwords to generate business… »

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration. It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto […]

Why it is now impossible to rank as #1 in search engines… »

The evolution of the Internet shows the constant change in the way search engines fetch you the information you want when you put in a query. Gone are the days, when a uniform set of results would pop up irrespective of who you are, where, when and how you searched a particular term. One such […]