On the subject of PPC

August 26, 2016

On February 2nd, 2011 wrote on the subject of Datadial,Pay Per Click,SEO,Social Media.

What to do with organic search results »

Firstly, what are ‘organic’ search results? Organic search results found in search engines such as Google, Bing and Yahoo, are those that are not strictly altered by anyone and are not paid for. They are results that appear centre-left on the screen after you put in a search term. Doesn’t organic mean ‘pure’? Yes, it […]

On December 15th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Pay Per Click,SEO,Social Media.

An introduction to pay-per-click (PPC) »

There are tales of retired businesspeople or sometimes new parents who leave jobs to raise families, who then get bored of monotony and decide to try and use the internet to cure their boredom. Perhaps this idea was launched after they stumbled across Google AdWords and PPC, both helpful tools in allowing companies to bid […]

On June 26th, 2009 wrote on the subject of Pay Per Click.

How not to do PPC – John Lewis »

I’m sure it’s just a clerical error but at the moment (June26) If you search for Sony LCD TV’s in Google and click on the John Lewis Pay Per Click listing the ad takes you through to their Samsung LCD TV page.  Anyone doing PPC will know how vital it is to have a proper landing page […]

On November 17th, 2008 wrote on the subject of Industry News,Pay Per Click,SEO.

The Online Spend Disconnect – PPC And SEO »

An interesting post over at SEOMoz highlights the spending disconnect that exists in the way that many companies allocate their online marketing spend. Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. – Source: C|Net News, June 30, 2008 While the current […]