On the subject of Quick test idea

September 25, 2016

On April 19th, 2011 wrote on the subject of A/B Testing.

Quick test idea to improve your conversion rate – site search result page test. Part 2 »

In the site search box test part 1, we discovered by analysing web analytics data that visitors using site search are 2-3 times more valuable than those that don’t use site search. Conversion rate difference was also by 168% higher when site search was used. Also, per visit value was 132% greater when site search […]

On April 18th, 2011 wrote on the subject of A/B Testing.

Quick test idea to improve your conversion rate – site search box test. Part 1 »

Even with all the buzz about conversion rate optimisation, there are still businesses which haven’t tried it yet. To get you started, I came up with a very simple and inexpensive idea every ecommerce store should test. Your site search box position & size test. OK, so what’s so special about the site search and […]