On the subject of SEO

September 28, 2016

Slightly immoral and unethical ways companies might use Google Adwords to generate business… »

In July 2010, ‘Goldtrail holidays‘ a British tour operator, collapsed leaving thousands of holidaymakers abroad when it went into administration. It took no time at all for fellow tour operators to see this as a great way to generate business. ‘EasyJet’, ‘Fly Thomas Cook’ and ‘Sunwings’ were but some of a few who cottoned onto […]

On December 15th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Pay Per Click,SEO,Social Media.

An introduction to pay-per-click (PPC) »

There are tales of retired businesspeople or sometimes new parents who leave jobs to raise families, who then get bored of monotony and decide to try and use the internet to cure their boredom. Perhaps this idea was launched after they stumbled across Google AdWords and PPC, both helpful tools in allowing companies to bid […]

On December 2nd, 2010 wrote on the subject of Blogging,Email marketing,Internet Marketing,Online Marketing,SEO,Social Media.

The nature of the ‘NoFollow’ tag… and some reasons you should avoid it. »

Blog spamming is inevitable. It occurs when people post numerous links within comments sections in a blog article with the intention of readers of that article scrolling down to the comments bit to add their two pennies worth, seeing these links posted by other “readers” of that article and clicking on those links. Whilst this […]

The importance of blogging regularly. »

Blogging regularly is important for many reasons. The most obvious being that if your want to retain a degree of professionalism (assuming your blog is not a personal one) then it looks better if you are continuously finding new and interesting things for your audience to read. Honestly, how eager are you to get involved […]

On October 1st, 2010 wrote on the subject of Email marketing,Inspiration,Internet,SEO,Social Media.

Successfully guest posting on A-list blogs. »

You are probably already aware of the importance of guest posting to for the purposes of promotion in the world of SEO. The two work hand in hand. However, there is more to guest posting than simply getting your article uploaded to any random blog on the internet – if you want it to be […]

On September 14th, 2010 wrote on the subject of Blogging,Online Marketing,SEO,Social Media.

About me… »

Hi! I’m new to the field of SEO and I came across it after graduating university with a degree in law. I enjoyed studying law but as far as the practise of it in the workplace, I felt as though it was a field that didn’t really leave room for me to utilise my creative […]

On July 13th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Online PR,SEO.

Maximising offline activity to get the most out of your SEO campaign »

It often seems to be normal practice to treat SEO campaigns as a stand-alone form of marketing.  Groups of shadowy geeks perform magic in the room at the end of the corridor, with sales and marketing teams avoiding them as much as possible at the water cooler. However, it’s important to remember that SEO is […]

On June 14th, 2010 wrote on the subject of Blogging,Datadial,Internet Marketing,Online Marketing,SEO,Social Media.

Presentation on building a successful search engine friendly website »

Many thanks to the Biblical Suppliers Association for listening to my talk on: How to build a Successful Search Engine Friendly Website. You can download the presentation here. Seminar-powerpoint – 20 minute version -Biblical I have also added some extra slides on attitudes to Social Media at boardroom level. Also there is a slide of […]