On the subject of seller extension

July 24, 2016

On February 15th, 2012 wrote on the subject of Pay Per Click.

PPC And Seller Extensions Cannibalising Your Brand Traffic »

The star ratings that you often see in Google ads are known as seller extensions. These are now likely to appear in the paid, organic and shopping results. ┬áThese ratings are generated when product reviews are submitted either on 3rd party sites such as ReeVoo or TrustPilot, or when Schema.org mark-up is used to tag […]