Traffic to site doubles and sales increase by 300% in first six months

By redesigning the site so that it was even more search engine friendly, the number of pages being indexed and ranked in Google increased to 70,000 and visitor traffic doubled in the first six months.

Originally for just Porsche parts the site now has over 10,000 products for many prestige brands. The site undergoes constant improvements and amendments to improve usability and to increase conversion rates.

Design 911 have been with Datadial since 1998. We have been involved in the steady growth of their online business in this time.

#readFull { display:none; } Search Engine OptimisationIn rebuilding the site we were able to make sure that the underlying architecture of the database and categorisation of products was 100% search engine friendly. Each product now has its own page and own friendly url. This has been essential for ensuring that the site ranks for long tail phrases and specific car part names. Usability and conversion ratesThis is a large site with over 10,000 products so it is essential that users can find the right part for their make and model of car as easily as possible. Through click tracking and customer surveys we have assessed customer behaviour on the site and have made changes to significantly improve conversion rates. This has included changing the position and colour of "Add to basket" buttons, changing the colour of the menus, adding a "fast product finder" for those people who know what they are looking for, as well as a widget to identify tyre codes. The site is under constant review to explore ways to increase conversion rates, (as every site should be.)Advanced SearchAn additional way to improve usability and conversion rates has been the inclusion or an advanced search facility on the site. The advanced search learns as it goes and knows that if you are looking for a "hood" you probably mean "bonnet". It handles common mispellings and allows the user to list results by brand and price. Results are also only shown for the make and model of the car that you have previously selected. The website sales continue to increase month on month - this is definitely a company in the fast lane.