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Home Page A/B Test 24.8% increase in conversion rate


Goal of the test - Increase number of downloads
Technology used - Google's Website Optimizer
Test duration - 5 weeks
Confidence level achieved - 98.6%

Dowce.com provides free and easy to use screen capture software. Dowce.com approached us, as they wanted to increase their download conversion rate.


Our challenge was to increase conversion rates by making changes at the dowce.com homepage and testing this new version against the current version using A/B testing.

A/B testing – is the process of running two or more versions of a web page side by side, to see which one performs the best.

What we improved:

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