Early social campaign, pre Facebook
Ikea
In partnership with Ramp Industry we assisted in implementing promoting, tracking and visitor analysis for Ikea's 'Be Brave, Not Beige' campaign. This was pre Facebook days so the main sharing platform was by email. We were also asked to host and provide video streaming services for the campaign site in order to ensure maximum availability of the site at peak times. The campaign was supported by offline advertising as well.
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