Curtain ordering software. We really had to pull ourselves together for this one!
Made to measure curtains, blinds, bed spreads - if it's made in fabric then this site can calculate a price for you.
This may not sound too complicated but if you consider that every option on the site such as curtain heading, weight, width, fabric pattern repeat, fabric quality etc affects the price then you will appreciate the complexity of this site.
And that's just the curtains - the site also allows ordering of cushions, bedspreads, curtain poles and you can even supply your own fabric to make things more fun.
Combined with our effective SEO and conversion rate optimisation. Natural Curtain Company are a thriving example of an online-only business.
Natural Curtain Company.'s case study continued...
Natural Curtain Company approached Datadial when they realised their existing site was failing and that that the platform that it was built on could not sustain the complexity of their product offering, nor was it extensible enough to accommodate new products.
Instead of shoe-horning Natural Curtain's business model into pre-existing e-commerce software as had happened on their previous site we instead built the site to their exacting requirements from the ground up.
The result is a complex and sophisticated ordering system that has minimised the amount of in house administration of online orders and virtually illiminated user errors on the site as there is now so much validation before ordering that users cannot order the wrong thing.
The site is integrated with Datadial's email marketing software as well as Wufoo and online survey tool and Datadial manage the SEO and online marketing for the site. The site is first page of Google for "Curtains" as well as countless other phrases.
The site is also supported by an online marketing campaign to keep the site listed for any curtain related queries. A recent conversion rate optimisation exercise had the effect of increasing revenue by 60%
Dear All,
It is clear that our customers like the new website....comments from our survey - navigating my way round is easier and quicker than before...the order process is much quicker and less frustrating than before....The ability to edit orders during the order process and also in the basket saves time and angst.... I love it. So a big thank you from me and all at the ever growing Natural Curtain Company.
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