Written by Adam

July 29, 2017

On October 17th, 2011 wrote on the subject of Industry News,Pay Per Click.

Paid Ads Get 37% Improved CTR on Tablet vs. PC »

Findings from Marin Software’s Paid Search Quarterly Benchmarking Report, suggest that if you use one of the new tablets, as opposed to a PC, it’s possible to increase the click through rate on paid ads by more than a third. The research was based on a mapping of how much was spent on paid search […]

On August 25th, 2011 wrote on the subject of Organic Search Marketing.

Google’s hidden text in Google Plus posts- a violation of their own guidelines? »

I’ve been playing about a bit with Google Plus posts this morning, and with the recent share of Vic Gundotra’s Icon Ambulance post I know a lot of people have been viewing the same page that led me to dig a little deeper into Google Plus pages. Take a look at the source code of the […]

On August 22nd, 2011 wrote on the subject of Internet Marketing,Pay Per Click.

Visualizing your busiest PPC time periods using pivot tables & Excel »

Ad scheduling can be a particularly useful tool to use within Google AdWords if you’re running a campaign on a tight budget. For anyone who hasn’t used Ad Scheduling before, it allows you to set time periods in which your AdWords ads within the selected campaign are allowed to show. This is useful because with […]

On March 11th, 2011 wrote on the subject of Industry News,Online Marketing,Online PR,Organic Search Marketing.

Is this the future of linkbait? »

I’ve just come across The Print Effect by Cartridge Save. If you haven’t already seen it go take a look (then come right back… I’ll wait). What is it? It’s a Twitter app that creates an infographic-like page for each Twitter user you enter. There have been similar things in the past, and this particular […]

On February 28th, 2011 wrote on the subject of Off Topic.

Google’s amusing captcha images »

Maybe it’s because I’ve been doing a lot more keyword research recently, but I’ve been seeing a few amusing captcha images lately: Turns out I’m not the only one- here are a collection of amusing (and somewhat embarrassing on Google’s part) captcha images I’ve come across: ‘no dick’ captcha via ImpactLab ‘retard’ captcha via Techeblog ‘hymen’ captcha via yogomozilla […]

On December 2nd, 2009 wrote on the subject of Legal and Financial.

Domain Legality & Appeal: Oasis Case Study »

A few weeks ago I had an interesting discussion with a few attendees to one of our online marketing workshops. The workshops are designed to give small business owners guidance in what they can be doing to improve their own marketing campaigns with advice on link building, creating content and how they could be using social […]

On December 16th, 2008 wrote on the subject of Organic Search Marketing.

Subdomain or Subdirectory- Which Ones for You? »

One question many site owners make as their website grows- “should I use a subdomain or a subdirectory to place my blog in?”. This common question isn’t limited to just blogs– news sections, articles, careers sections… any grouping of content will at some point cause the question. For those who don’t know- ‘news.google.co.uk’ is an […]

On December 12th, 2008 wrote on the subject of Organic Search Marketing.

Multiple Domain Names- More Harm than Good? »

One common misconception many site owners make is the assumption that: more websites = more traffic = more sales. Logically, this may seem like a good idea- after all, two hands are better than one, five are better than two, right? When it comes to domain names and search engine optimisation- this couldn’t be further […]