Category Online PR

August 22, 2017

On August 7th, 2017 wrote on the subject of Online PR.

Traditional PR Vs Digital PR »

Digital PR is a term that has been making waves within the communications sector over the past few years, due to the influx of online content, however, many are unsure on its meaning or how it differentiates from traditional PR. There tends to be two types of Digital PR professional – One that holds its […]

On August 7th, 2017 wrote on the subject of Online PR.

PR Jargon Buster »

‘I am going to draft this pitch and then sell in with ring rounds. I’ll offer first refusal on the content and discuss an embargo. After that I’ll chase the warm leads for the long leads.’ – PR professional PR Jargon can come across pretty confusing to those unfamiliar with the industry and what it’s […]

Forget Your Brand and Start Earning Big Media Links »

When it comes to Content Marketing, it’s my firm belief that unusual and unexpected content gets shared a lot more than middle-of-the-road blog posts and infographics. To be fair, that’s not exactly a life-changing realisation, but it always surprises me when I work with people who seem a little hesitant to depart from their brand […]

On April 21st, 2015 wrote on the subject of Online PR.

The 50% Success Rate Outreach Process Blueprint »

* Yes, I have done outreach occasionally myself as part of larger campaigns for a few years. Now that I specialized on outreach to bloggers, webmasters, influencers etc. I reached a success rate of 50% recently. Yes, that’s five links/mentions or positive replies per ten messages sent. How I did I achieve it and how […]

On February 20th, 2014 wrote on the subject of Internet Marketing,Online Marketing,Online PR.

3 Reasons Google’s Marketing Stinks – and why it’s costing them billions. »

Google seems to have mutated into some kind of mutant King Sidam. Everything they touch turns to old (news). Ask Joe Public who he thinks the leader of modern technological advances are and chances are he’ll say Google. And he’s probably right. Then why can’t Google seem to get it right when it comes to […]

Make Your 2014 SEO strategy SMARTER »

  Are you still waiting to implement a winning strategy in 2014? Is the doom and gloom hokum surrounding Google updates preventing you from making the right decisions? Let me take you back to the past and into the shoes of a university student who chose to follow the straight arrow path of Marketing.   […]

On February 6th, 2014 wrote on the subject of Datadial,Internet Marketing,Online Marketing,Online PR,Organic Search Marketing.

Our Infographic was featured in The Times »

We’ve been making infographics as a linkbuilding method for our clients. If you don’t know why, see here. Last week we launched a new piece for our friends at Love Reading. We’d researched the crimes committed by the most popular children’s book villains and worked out the sentences they would have received in a European […]

On March 19th, 2013 wrote on the subject of Inspiration,Online Marketing,Online PR.

What Can Cognitive Science Teach us about Outreach? »

Over the past few decades, businesses which engage in advertising, PR and marketing have increasingly turned to research in the cognitive sciences to inform their decision making. The hope is that greater insight into the psyche of the consumer will ultimately lead to more profit. In recent years, the rapidly developing field of neuroscience has […]