Category Online PR

January 22, 2018

Content Marketing Advice for Buckingham Palace that You Can Use Too! »

Aside from staggering wealth and undeserved attention, one of the things that I’ve always associated with The Royal Family is their strategic but reserved PR coverage. I remember when the Queen Mother passed on. The news was broken by a headed-letter placed at the gates of the palace. 10-Years-On, the world has changed. In the age of […]

On December 3rd, 2012 wrote on the subject of Online PR,Uncategorized.

Belated Update on Content Marketing Show »

On the 20th of October a free conference dedicated to the newest trends in the world of SEO and PR took place in London. It was my first conference since I have only been working in SEO for a short while and therefore did not have any expectations. However I was pleasantly surprised at the […]

Fawlty Towers and Trolls SEO strategy – have you got the balls? »

  We all know that if a customer is unhappy that they are 10 times more likely to complain than if they are happy. Well poor service could be a fantastic opportunity to improve your SEO. Let’s say you run a restaurant.  Consider a situation where for a day you deliberately gave all your clients […]

On October 20th, 2011 wrote on the subject of Online Marketing,Online PR,Reputation Management.

Review Sites- How to Deal with Negative Comments »

When it comes to setting up and establishing a local business, there are a number of milestones. Getting your business letterhead, a merchant bank account and customers who aren’t family members, are just some of the hurdles that spring to mind. As soon as your business has grown sufficiently to warrant a mention on Google […]

On September 6th, 2011 wrote on the subject of Online PR,Social Media.

10 Of The Biggest Social Media PR Disasters »

This is not a top ten list. This is not a countdown. You can’t really try to rate something as detrimental as a social media PR nightmare, because each disaster is just as much of a mess as the next and either way the damage is done until management comes up with a campaign to […]

On March 11th, 2011 wrote on the subject of Industry News,Online Marketing,Online PR,Organic Search Marketing.

Is this the future of linkbait? »

I’ve just come across The Print Effect by Cartridge Save. If you haven’t already seen it go take a look (then come right back… I’ll wait). What is it? It’s a Twitter app that creates an infographic-like page for each Twitter user you enter. There have been similar things in the past, and this particular […]

On July 13th, 2010 wrote on the subject of Internet Marketing,Online Marketing,Online PR,Organic Search Marketing.

Maximising offline activity to get the most out of your SEO campaign »

It often seems to be normal practice to treat SEO campaigns as a stand-alone form of marketing.  Groups of shadowy geeks perform magic in the room at the end of the corridor, with sales and marketing teams avoiding them as much as possible at the water cooler. However, it’s important to remember that SEO is […]

On April 30th, 2010 wrote on the subject of Online Marketing,Online PR,Social Media.

7 Things I Wish PR Agencies Would Understand About Social Media »

With the growth of digital marketing and social media participation we’re now starting to see more and more PR agencies looking to online communities as a way of increasing their clients influence. In my opinion a more organised and structured approach to social media can only be a good thing, used in the right way […]