On the subject of charity donations online

December 6, 2016

Comparative charity advertising – the new online battleground? »

I read an article on Marketing Week “Advertising industry and green charities welcome code changes“. The story reports on some changes in the codesĀ guiding TV and radio advertising, and one significant change will be that charities will be allowed to run adverts comparing themselves against another charity. The new advertising code takes effect from September […]