On the subject of conversion rate increase

December 6, 2016

On May 3rd, 2011 wrote on the subject of A/B Testing,Company News.

Home page A/B Test – conversion rate increased by 24.8% »

Goal of the test – increase number of downloads Technology used – Google Website Optimizer Test duration – 5 weeks Confidence level achieved – 98.6% We conducted an A/B test on Dowce.com website to find out which version would increase number of downloads. Both versions were similar, but in the version B (treatment) we improved […]