On the subject of site search result page test

January 23, 2018

On April 19th, 2011 wrote on the subject of A/B Testing.

Quick test idea to improve your conversion rate – site search result page test. Part 2 »

In the site search box test part 1, we discovered by analysing web analytics data that visitors using site search are 2-3 times more valuable than those that don’t use site search. Conversion rate difference was also by 168% higher when site search was used. Also, per visit value was 132% greater when site search […]