On the subject of website hierarchy

December 6, 2016

Presentation on building a successful search engine friendly website »

Many thanks to the Biblical Suppliers Association for listening to my talk on: How to build a Successful Search Engine Friendly Website. You can download the presentation here. Seminar-powerpoint – 20 minute version -Biblical I have also added some extra slides on attitudes to Social Media at boardroom level. Also there is a slide of […]

On October 31st, 2008 wrote on the subject of Organic Search Marketing,Usability.

The Search Buying Cycle »

Before you can make decisions such as keyword targeting and page optimisation, it is first important to understand the search buying cycle and how this can impact on your keyword queries and landing pages. Going back to my days in offline marketing, the sales and marketing funnel looks rather like the image on the left. […]