Datadial were drafted in to help coordinate the BBC Good Food Show’s online marketing campaign. Particularly this involved building awareness via Facebook and Twitter campaigns which were linked in with their websites.
Whilst their internal staff did much of the day to day work Datadial advised on the best way to set up the campaign and on different strategies for engaging the online audience.
We also advised on usability aspects of the Good Food show’s website which were affecting people’s ability to buy tickets.
Services provided for BBC Good Food Show: